台灣設計創業價值鏈分析

A Study on Value Chain Analysis of Design Entrepreneurship in Taiwan

董芳武(Fang-Wu Tung)；黃柏源(Po-Yuan Huang)

設計創業 ； 設計師 ； 價值鏈 ； 價值創造 ； Design Entrepreneurship ； Designer ； Value Chain ； Value Creation

設計學報

21卷2期（2016 / 06 / 01）

49 - 64

繁體中文

創業被視為帶動創新與經濟發展的重要驅力，設計創業趨勢已在全球各地浮現，近年來，台灣有越來越多的設計師從事於自創品牌創業的現象，有鑑於創業可帶動經濟發展，國內這些新創設計事業正好提供實際案例來探討在台灣設計創業之路徑。本研究採用個案研究方法，以國內十家設計創業公司為研究對象，從產業價值鏈角度分析設計創業家如何整合相關資源與掌握市場機會來創造企業價值。根據分 析結果，國內設計創業公司可歸納成三種價值創造模式：設計與製造共創、設計與通路結盟、以及利基型設計創意，並針對本研究發現進行討論以期對於國內設計師創業路徑提出進一步的理解。

Entrepreneurship is widely recognized as an important driver of innovation and economic development. The trend of design entrepreneurship has emerged globally and becoming a new career option for designers. It is observed that design enterprises are increasing in Taiwan. Since entrepreneurship is a vital driver of economic development, these design enterprises in Taiwan can serve as real cases to get insight of the approaches to design entrepreneurship. Hence, the method of case study was adopted. Ten design enterprises were selected as cases for the research. With value chain analysis, this study aims to investigate how design entrepreneurs integrate available resource and seize market opportunity to create value for their business. According to the results, three models of value-chain management were identified from this study: collaboration of design and production, alliance of design and distribution, and niche creativity. The findings are further discussed to provide a better understanding of the approaches to design entrepreneurship in Taiwan.

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