策展設計之個案研究－以「詩情畫意－仙雲之美油畫習作展」為例

Applying Design Thinking in Curating Model- A Case Study of the Exhibition of Turning Poetry into Painting

陳璽敬(Si Jing Chen)；顏惠芸(Hui Yun Yen)；李仙美(Sandy Lee)；林志隆(Chih Long Lin)

設計思維 ； 策展模式 ； 傳達效果 ； 參觀體驗 ； Exhibition Process ； Exhibition Model ； Communication Effect ； Visit Experience

設計學報

21卷4期（2016 / 12 / 01）

1 - 24

繁體中文

展覽已成為大眾普遍所知的行銷媒介，就策展理念轉化為具體展覽規劃而言，「展覽」已不再只是一種內容與型式的展現，而是觀念傳遞的媒介。一場好的展覽不僅具備資源整合與統籌能力，更是創造足以引起人們共鳴的觀點，就如同設計思維的本質：具有洞見、觀察與同理心。本研究藉由「詩情畫意─仙雲之美油畫習作展」之策展，首先探討策展人如何運用設計思維，在展覽規劃時如何與創作者共同合作，將藝術畫作賦予展品創新觀點發揮最大的展覽效果。根據前述的個案，本研究透過理性的認知模式與感性的審美體驗，以探討觀眾的喜好認知與審美感受。因此，本研究進行了兩個相關實驗，一是探討閱聽者如何認知藝術家繪畫創作的抽象「詩情」意境與具象「畫意」情境，另一則是探究不同媒體呈現的畫作對觀眾感受的影響。其主要目的在於說明策展如何透過適當研究，並驗證展出的效果，最後結果提供創作者、策展人與觀眾對藝術策展認知的參考。

In recent years, the demand of exhibition has increased day by day. How to effectively communicate exhibition concept of curator to visitors has become an important issue. Exhibitions are obviously regarded as a communications platform between exhibitors and visitors. Exhibitors arrange a unique field, plan unusual experience and pass on specific message to visitors. The process of exhibitions is just like the design thinking process including insight, observation and empathy. By curating the exhibition of turning poetry into painting, this research investigates how to transform abstract idea into concrete exhibition and how to cooperate with creators and exhibitors for visitors. Two studies were used to explore the related issues. One study investigated the cognition of emotional responses and visual scenes when turning poetry into painting. The results provided a possible solution to the methodological problem of understanding viewer perception, and to explore the feelings associated with turning poetry into painting. The other study mainly investigated the influence of different media presentation forms on viewers' perception, preference, and viewing time. It is advised to provide proper painting titles and good viewing environment during exhibition of paintings to help viewers develop pleasant emotions and further increase their preference for paintings. Eventually, the findings of this study can give an insight into the cognitive of exhibitors, creators and visitors.

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