經典產品設計的評價與喜好研究－以包浩斯餐廚產品為例

Evaluation and Preference of Classical Product Design- In the Case of Bauhaus-Style Kitchenware and Tableware Products

顏惠芸(Hui Yun Yen)

包浩斯 ； 產品設計 ； 愉悅設計 ； 眼動追蹤 ； Bauhaus ； Product Design ； Pleasure Design ； Eye Tracking

設計學報

24卷4期（2019 / 12 / 01）

41 - 63

繁體中文

「設計」一詞因為德國包浩斯（Bauhaus）設計學院在西元1919年成立才正式被認可啟用，其認為「設計」乃是藝術、文化與科學的整合，宣揚「人性本位」的設計哲學，強調「設計的目的是人，而不是產品」。當今的消費市場也是以消費者為中心，了解其對產品的認知、喜好與美學感知，並鎖定人性與創意，這讓包浩斯的理念依舊歷久彌新。本研究目的在探索消費市場的經典產品的設計現狀與特性，透過調查包浩斯經典產品探討受測者對產品設計與愉悅感等主觀評價，以及以眼動追蹤受測者對產品的認知與觀察行為。本研究結論為：1.本研究的經典產品設計評估量表與愉悅感評估量表具有可行性；2.經典產品的設計需具備美學、創意、功能與社會責任等特性；3.能提升個人形象與彰顯品味的經典產品給人的愉悅感最大；4.越簡約的設計其細節越被關注，細節設計也成為整體設計的亮點。本研究結果期望可提供經典產品的設計指標予以產品設計師與相關產業參考，亦引領研究者深入了解當今經典產品設計的重點並於未來融入教學，以培養對消費市場具感知的設計人才。

The term ＂design＂ was officially recognized when the German art school Staatliches Bauhaus was established in 1919, which asserted that design is the integration of art, culture, and science. The school promoted a human-oriented design philosophy and stressed that the purpose of design is people, not products. The current consumption market is consumer-centered. Understanding customers' preference, general perception, and aesthetic perception of products while emphasizing human characteristics and creativity is the focus of the market. This focus facilitates the prevalence of Bauhaus design. This study explored the design and characteristics of commercially available classical products by investigating participants' subjective evaluations on the design and pleasurability of classical Bauhaus-style products. In addition, an eye-tracking device was used to monitor the participants' perception and observation of the products. The conclusions of this study are as follows: (1) The classical product design evaluation scale and pleasurability scale adopted in this study are feasible. (2) Characteristics of classical product design include aesthetics, creativity, functionality, and social responsibility. (3) Classical products that can improve personal image and demonstrate personal tastes are most pleasurable. (4) The details of simple design are more likely to attract attention, and such details also become the focus of the overall design. The results of this study can serve as a reference for product designers and related industries when creating design indicators. Researchers of related backgrounds can also refer this study to examine the focuses of classical product design at present and integrate these focuses into teaching, thereby cultivating talented designers who align with the needs of the current consumption market.

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