包浩斯視覺設計在台灣的延續和交融－以1967-1970年間《工業設計》雜誌封面設計為例

The Continuation and Blending of Bauhaus Visual Design in Taiwan: Taking the Cover Design of Industrial Design Magazine (1967-1970) as An Example

黃劍平(Jianping Huang)；林伯賢(Po Hsien Lin)；林榮泰(Rungtai Lin)

視覺設計 ； 雜誌封面設計 ； 時代性 ； 地域性 ； 設計史 ； Visual Design ； Magazine Cover Design ； Times ； Regional ； Design History

設計學報

24卷4期（2019 / 12 / 01）

65 - 88

繁體中文

包浩斯（Bauhaus）成立於1919年，以追求「理性」的設計思維，為現代設計指引一個新方向；帶動世界現代設計運動並造就設計現代化的風貌。但由於民族背景和地域文化的差異，世界各地在傳承包浩斯精神的同時，亦與本土文化交融出各自的風格，而台灣設計之發展，大致也依循包浩斯的設計理念。本文以群體心理認知之視角，以台灣《工業設計》雜誌前十期封面設計為研究標的，探討包浩斯視覺設計在台灣文化語境中的延續與交融。本研究採用收集文獻資料、半結構式訪談和問卷調查之三角檢定法。研究結果顯示，《工業設計》在色彩應用、圖形構成和編排設計上延續了包浩斯的視覺設計語言，但字體型式則富有鮮明的時代和地域特徵；透過受試者的認知探析，發現受試者對色彩對比強烈、圖形構成豐富、設計手法多元且具有空間表徵的視覺設計更為青睞。本研究旨在探討包浩斯運動對台灣視覺設計的影響，希冀對台灣視覺設計史的建構有所貢獻，並提供予設計領域參酌。

In pursuit of ＂rational＂ design thinking, Bauhaus (Bauhaus Universitaet Weimar) founded in 1919, guides a new direction for modern design and drives the world's modern design movement to create the modern style of design. However, due to the differences in ethnic background and regional culture, while inheriting the spirit of Bauhaus, the local culture all over the world was also blended and created their own styles. This article started from the perspective of group psychological cognition, took the cover design of the first ten issues of Industrial Design, as the research target to find out the recognition of the similarities and differences between the publications of Industrial Design and Bauhaus, to further explore the continuation and blending of Bauhaus visual design in the cultural context of Taiwan after half a century of communication and development. This study used a triangle check that collected literature, semi-structured interviews and questionnaires. The research results show that Industrial Design has continued Bauhaus's visual design language in the color application, graphics composition and layout design, while the font style is full of distinct characteristics of the times and region. Through the analysis, it is found that the subjects are more interested in visual design with strong color contrast, rich graphics composition, multiple design techniques and spatial representation. This study aims to explore the influence and spread of the Bauhaus movement in Taiwan's visual design, hoping to contribute to the construction of Taiwan's graphic design history and serve as a reference for the design field.

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