產品設計評量準則之運用與內涵：以兩份「百款最佳現代產品設計」入圍名單為例

The Application and Connotation of Product Design Evaluation Criteria: In the Case of Two ＂100 Best-designed Products of the Modern Era＂

孫怡康(Yikang Sun)；林榮泰(Rungtai Lin)

設計入圍名單 ； 優良設計 ； 設計評量 ； 設計理論 ； Ranking of Designs ； Good Design ； Design Evaluation ； Design Theory

設計學報

25卷3期（2020 / 09 / 01）

45 - 68

繁體中文

「理性」的設計思維與「感性」的藝術風貌，造就了許多經典、優良的設計，提昇了大眾的生活品質與審美體驗。「優良設計」的評量，有助於淘汰不好的設計，穩定設計的整體品質。其準則源於設計的本質，並隨著時代的演進與藝術文化思潮的演變而不斷推陳出新。本研究目的在於探討這些由專業人士界定、推廣並奉行的準則，是否能得到消費族群與市場的認可。因此，本研究提出一個以產品設計核心主張，及各類設計評價體系綜合而來的評量架構與準則，並選擇了16件來自兩份百款最佳設計入圍名單的產品作為研究案例；透過問卷調查與分析，評估「優良設計」評價體系的適切性，並瞭解大眾對「優良設計」的態度。研究結果顯示，「優良設計」準則的核心仍延續包浩斯時期建立的機能主義，但隨時代演進而不斷修正並臻完善；具備設計及其他藝術領域背景的受眾，對這些準則的認知與接受度皆高於一般人。設計師與廠商在遵循這些原則的同時，應該根據大眾的反饋適時調整。沒有最完美，只有最適切的「優良設計」評量準則。

The ＂rational＂ design thinking and ＂perceptual＂ artistic style have created many classics and excellent designs, which have improved the quality of life and the public's aesthetic experience. The evaluation of ＂good design＂ can help to reduce bad designs and stabilize the quality of the design. This criterion originates from the nature of design and has been constantly updated with the evolution of eras, culture, and arts. The purpose of this research is to explore whether these criteria, which are defined, promoted, and pursued by professionals, can be recognized by consumers and the market. This study proposes an evaluation framework and criterion designed from the core concepts of product design and other various design evaluation systems. All 16 samples were chosen from two ranking lists of ＂100 Best-designed Products of the Modern Era＂ by Fortune. The methodologies are used through the questionnaire survey and analysis to evaluate the suitability of the good design evaluation system, to understand the public attitude and point of view in good designs. The results show that the core of the ＂good design＂ principles, continues the functionalism established during the Bauhaus period, but it needs to be continuously revised and improved over time. Audiences with backgrounds in design and other art fields, their knowledge, and acceptance of these principles are higher than others. While designers and manufacturers follow these principles, they should make timely adjustments based on feedback from the public. For any criteria for ＂good designs, there is no best, only the most appropriate.

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