探討金點設計獎項價值及體驗影響因子

Exploring the Factors Affecting Values and Experience on Golden Pin Design Awards

佘佳慧(Chia-Huei Sher)；宋同正(Tung-Jung Sung)

設計獎項 ； 獎項特徵 ； 獎項價值 ； 獎項體驗 ； Design Award ； Award Characteristics ； Award Values ； Award Experience

設計學報

26卷4期（2021 / 12 / 01）

71 - 91

繁體中文

設計獎項是一項企業對設計價值與績效衡量的重要指標。它不僅是市場提供消費者優質設計的認證，對促進整體設計產業成長，更扮演舉足輕重的角色。為鼓勵企業設計創新及提升設計能耐，政府自1981年起設置｢金點設計獎」，這是台灣最具規模和國際知名度的設計獎項，也是一項國家設計政策（national design policy）。首先，本研究比較及分析｢金點設計獎」與其他世界知名國際設計獎項的差異；接著，本研究採用探索性因素分析（exploratory factor analysis, EFA）萃取共同因子，再利用多層次研究之階層線性模式（hierarchical regression model, HLM）進行分析，探討受測者（n=139）其所認知的獎項特徵、獎項價值以及整體參賽服務體驗（以下簡稱為獎項體驗），本研究亦訪談6位獲獎者。最後，本研究建議：（1）金點設計獎須建構一個嚴謹且具專業性的設計評估機制來引領設計創新；（2）「獎項理念」是一個提升獎項體驗的關鍵影響因子；（3）獎項主辦方須強化獎項效益以符合受測者的期待。

Winning a design award is an essential indicator for enterprises to evaluate design value and performance. It can not only become a guarantee for the market to provide customers high-quality design, but also play a weighty role in promoting the growth of the overall design industry. In order to encourage enterprises to explore design innovation and improve design capabilities, the ＂Golden Pin Design Award＂ was established in 1981; in addition to the fact that the award is a national design policy, it is also Taiwan’s largest and a world-renowned design award. First, the study explores award characteristics, award values, and overall service experiences (hereafter award experiences) of the participants (n=139) of the Golden Pin Design Award. Secondly, the study employs the exploratory factor analysis (EFA) to extract common factors and identifies relative importance of predictors in hierarchical linear models (HLM); in the meantime, six Golden Pin Design Award winners are interviewed. Finally, the findings suggest that: 1. A rigorous and professional design evaluation mechanism is necessary for promoting design innovation; 2. Integrating the ＂Award philosophy＂ as a key impact factor into award experiences is crucial for a design award; 3. The design award organizer should strengthen the derived benefits of awards to meet the expectations of participants.

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