企業e化對供應鏈績效及合夥關係影響之研究

The Impacts of e-Business Activities on Supply Chain Partnership and Performance

10.6382/JIM.200207.0039

陳家祥(Ja-Shen Chen)；蘇婉如(Wan-Ru Su)；涂櫻眞(Ying-Jen Tu)

電子商務 ； 供應鏈管理 ； 合夥關係 ； 績效評估 ； 實證研究 ； e-commerce ； supply chain management ； partnership ； performance ； empirical study

資訊管理學報

9卷1期（2002 / 07 / 01）

39 - 61

繁體中文

網際網路與電子商務的蓬勃發展為企業帶來巨大商機，同時也使產業結構逐漸發生變動。面對這些產業變動與龐大的企業商機，沈寂一時的供應鏈績效及成員合夥關係再度被重視與探討。以網際網路為基礎的電子商務其主要優點是在其能迅速、有效地整合資訊，並使資訊能以互動式交流。然此優點係使供應鏈績效提升、成員合夥關係更加緊密？抑或因交易成本與轉換成本的減少，而導致供應鏈成員間合夥關係的凝聚力下降？電子商務與網際網路運用（企業e化）是否會影響供應鏈成員合夥關係之構面，甚至改變供應鏈成員合夥關係之構面？其次、是否會因為企業e化程度之不同而使供應鏈成員合夥關係對供應鏈績效之影響產生改變？此皆為本研究欲探討之議題。本研究主要目的即在回答上述重要問題，並提出若干實務上的建議供業者參考。

The rapid development of e-commerce and Internet activities not only has provided firms with great growth opportunities, but also brought about drastic structural changes in the business network. In light of the structural changes and growth opportunities, the notion of partnership among firms in the supply chain once again becomes a central topic and receives a great deal of attention from practitioners and researchers. One major advantage of Internet-based e-commerce is fast and efficient integration and exchange of information. The relationship among supply-chain partners could thus become closer; however, the subsequent reduction in transaction cost and switching cost might weaken the cohesion of the supply-chain network. Our research intends to examine how the adoption of ecommerce affects the supply chain performance as well as the interaction among supply chain members. Specifically, we address the strategic role of e-commerce adoption in moderating the influence of partnership on customer satisfaction and supply chain performance.

1. Anderson, J. C.,Narus, J. A.(1991).Partnering as A Focused Market Strategy.California Management Review,33(3)
2. Angehrn, A. A.(1997).Designing Mature Internet Business Strategies: The ICDT Model.European Management Journal,15(4)
3. Avlonitis, G. J.,Karayanni, D. A.(2000).The Impact of Internet Use on Business-to-Business Marketing: Examples from American and European Companies.Industrial Marketing Management,29(5)
4. Buzzell, R. D.,Ortmeyer, G.(1995).Channel Partnerships Streamline Distribution.Sloan Management Review,36(3)
5. Cannon, J. P.,Perreault, Jr. W. D.(1999).Buyer-Seller Relationships in Business Markets.Journal of Marketing Research,36(4)
6. Capello, R.,Nijkamp, P.(1996).Telecommunications Technologies and Regional Development: Theoretical Considerations and Empirical Evidence.The Annals of Regional Science,30
7. Computer Industry Almanac(2001).Research Report.Computer Industry Almanac.
8. Cronin, M. J.(1994).Doing More Business on the Internet: How to the Electronic Highway is Transforming American Companies.New York:Van Nostrand Reinhold.
9. Cunningham, C.,Tynan, C.(1993).Electronic Trading, Interorganizational Systems and the Nature of Buyer-Seller Relationships: The Need for a Network Perspective.International Journal of Information Management,13
10. Deighton, J.(1996).The Future of Interactive Marketing.Harvard Business Review,74(6)
11. Donavan, P.,Samler, T.(1994).Delighting Customers.New York:Chapman and Hall.
12. Duncan, T.,Moriarty, S. E.(1998).A Communication-Based Marketing Model for Managing Relationships.Journal of Marketing,62(2)
13. Ellram, L. M.,Hendrick, T. E.(1995).Partnering Characteristics: A Dyadic Perspective.Journal of Business Logistics,16(1)
14. e-Marketer(2000).Research report.e-Marketer.
15. Evans, H.,Ashworth, G.,Chellew, M.,Davidson, A.,Towers, D.(1996).Exploiting Activity-Based Information: Easy as ABC.Management Accounting,74
16. Fornell, C.(1992).A National Customer Satisfaction Barometer: The Swedish Experience.Journal of Marketing,56(1)
17. Gardner, J. T.,Cooper, M. C.,Noordewier, T. G.(1994).Understanding shipper-carrier and shipper-warehouser relationships: partnerships revisited.Journal of Business Logistics,15(2)
18. Ghosh, A. K.,Joseph, W. B.,Gardner, J. T.,Thach, S. V.(1997).Antecedents, Outcomes, and Moderating Influences on Industrial Distributors' Satisfaction with Supplier Relationships.Journal of Marketing Theory and Practice,5(4)
19. Ghosh, S.(1998).Making Business Sense of the Internet.Harvard Business Review,76(2)
20. Hammer, M.,Mangurian, G.(1987).The Changing Value of Communications Technology.Sloan Management Review,28
21. Hoffman, D. L.,Novak, T. P.(1997).A New Marketing Paradigm for Electronic Commerce.The Information Society,13(1)
22. Hunt, S. D.,Nevin, J. R.(1974).Power in a Channel of Distribution: Sources and Consequences.Journal of Marketing Research,11(2)
23. Joseph, W. B.,Gardner, J. T.,Thach, S.,Vernon, F.(1995).How Industrial Distributors View Distributor-Supplier Partnership Arrangements.Industrial Marketing Management,24(1)
24. Kalakota, R.,Winston, A. B.(1996).Frontiers of Electronic Commerce.Reading, Mass.:Addison-Wesley Publishing Company, INC..
25. Kotler, P.(1992).It's Time for Total Marketing.Business Week Advance Briefs,2
26. Lancioni, R. A.,Smith, M. F.,Oliva, T. A.(2000).The Role of the Internet in Supply Chain Management.Industrial Marketing Management,29(1)
27. Lo, E. K.,Pushpakumara, C.(1999).Performance and Partnership in Global Manufacturing-Modelling Frameworks and Techniques.International Journal of Production Economics,60/ 61
28. Lusch, R. F.(1976).Sources of Power: Their impact on Intrachannel Conflict.Journal of Marketing Research,13
29. Michael, M.(1996).Practical Advice for Implementing Corporate Intranets.Telecommunications,30(4)
30. Noordewier, T. G.,John, G.,Nevin, J. R.(1990).Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships.Journal of Marketing,54(4)
31. Nowak, L. I.,Boughton, P. D.,Pereira, A. J.(1997).Relationships Between Businesses and Marketing Research Firms: Impacts of Partnering on Performance.Industrial Marketing Management,26
32. Porter, M. E.,Millar, V. E.(1985).How Information Gives You Competitive Advantage.Harvard Business Review,63(4)
33. Premkumar, G.,Roberts, M.(1999).Adoption of New Information Technologies in Rural Small Business.The International Journal of Management,27
34. Rosemary, R. L.,Robert, D.,Jule, B. G.(1991).The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical Industry.Journal of Personal of Selling and Sale Management,11(4)
35. Sacha, C.(1996).Inside Job: A Guide to Intranets.Training and Development
36. Sashittal, H.,Wilemon, D.(1994).Integrating Technology and Marketing: Implications for Improving Customer Responsiveness.International Journal of Technology Management,9
37. Sharma, S.,Niedrich, R. W.,Dobbins, G.(1999).A Framework for Monitoring Customer Satisfaction: An Empirical Illustration.Industrial Marketing Management,28(3)
38. Shaw, Michael J.,Gardner, David M.,Thomas, Howard(1997).Research Opportunities in Electronic Commerce.Decision Support Systems,21(3)
39. Shin, Hojung,Collier, D. A.,Wilson, D. D.(2000).Supply Management Orientation and Supplier/ Buyer Performance.Journal of Operations Management,18(3)
40. Stank, T. P.,Goldsby, T. J.,Vickery, S. K.(1999).Effects of Service Supplier Performance on Satisfaction and Loyalty of Store Managers in the Fast Food Industry.Journal of Operations Management,17
41. Stump, R. L.,Sriram, V.(1997).Employing Information Technology in Purchasing: Buyer-Supplier Relationships and Size of the Supplier Base.Industrial Marketing Management,26(2)
42. Walton, L. W.(1996).Partnership Satisfaction: Using the Underlying Dimensions of Supply Chain Partnership to Measure Current and Expected Levels of Satisfaction.Journal of Business Logistics,17(2)
43. Zeithaml, V. A.,Berry, L. L.,Parasuraman, A.(1996).The Behavioral Consequences of Service Quality.Journal of Marketing,60

1. 顧萱萱、蘇禛涵(2004)。製造商市場導向對其彈性績效與供應鏈關係穩定性之影響。臺灣管理學刊，4(1)，25-42。
2. 黃雅然,邱紹群(2021)。中衛體系資訊共享與關係治理之效益。管理實務與理論研究，15(2)，33-51。
3. 李國瑋(2010)。資訊科技部門知識管理能力對資訊系統開發成效之影響—組織知識轉換機制的干擾效果。電子商務學報，12(1)，1-39。