题名

企業結合實體供需與虛擬網路對垂直市場與水平市場採用e-Marketplaces的實質影響因素與效益評估

并列篇名

The Performance Factors of Real Physical and Visual Network in the Adoption of e-Marketplace: Evidence from Horizontal and Vertical Market

DOI

10.6382/JIM.200604.0001

作者

張心馨(Hsin-Hsin Chang)

关键词

電子化採購 ； 電子交易市集 ； 垂直市場 ； 水平市場 ； e-Procurement ； e-Marketplace ； Horizon Market ； Vertical Market

期刊名称

資訊管理學報

卷期/出版年月

13卷2期（2006 / 04 / 01）

页次

1 - 31

内容语文

繁體中文
中文摘要

電子商務的興起不僅顛覆了傳統實體供需及媒體資訊傳播所建立的商品形象，甚而徹底改變企業原有的競爭規則。企業為能妥善的運用網路較低的成本，進行快速而安全的採購流程，間接產生虛擬數位電子採購之革命性的新商業變動知識；而在眾多的電子化採購的應用軟體和解決方案中，又以電子交易市集(e-Marketplace)最受矚目，其強調以網路來協助供需完成金流、物流、商品交易等，直接將商品從供應商延伸至末端的買主，使實體供應商與需求者的互動更具效率，並提供企業與客戶充分而有效益的商品和資訊服務，且依企業特性衍生更多的加值服務交易平台。準此，本研究以影響企業之垂直與水平市場採用電子交易的因素與效益評估為議題，探討內容包括：(1)以產業別為出發點，瞭解電子化採購的重要性，採用電子交易市集之影響因素；(2)以電子交易市集的理論模型為基礎，發展研究架構；(3)剖析垂直與水平市場導入與應用電子交易市集平台之認知；(4)驗證電子交易市集的實際效益。研究方法首先以提供電子交易平台之水平和垂直軟體業者為個案研究，爾後再進行第二階段對實際使用電子交易市集的企業之量化分析，以驗證假設和確認研究模式。個案研究後，發現產品、市場、價格、安全性、產業特性等因素，以及交易市集的機制對交易市集的經營模式具有影響效果；而買方、中間商和賣方對交易市集經營模式具有效益。第二階段的迴歸分析中，垂直市場的企業對產業特性和中間商有顯著相關性；水平市場則對產品、市場、安全性、產業特性、價格、買方和市集的機制有顯著水準。而電子市集結合企業資源規劃、供應鏈管理，以及客戶關係管理應用於全球運籌管理策略仍是現今產業電子化之要務。
英文摘要

The emergence of the Electronic Commerce has been accompanied by the development of applications aimed at conferring competitive advantage by facilitating e-Procurement and e-Marketplace. This paper discuss the emergence of the e-Marketplace, an open, competitive medium for e-Procurement exploiting the potential of the World Wide Web, as exemplified by a new generation of e-Procurement killer applications. The purposes of this research are: (1) describe the industrial sectors of e-Procurement. (2) Describe the application of the e-Marketplace and the effects on information availability. (3) Development the hypothesis that formed the research framework. (4) Determine and publish factors influencing, and benefits from, e-Marketplace introduction. The research model was based on initial case study followed up by analysis of interview and questionnaire survey data. According to the result, companies of case study are significantly in the product, market, safety, industry attribute, price, function of e-Marketplace support, buyer, intermediate, seller factors; in the questionnaire survey, it is obviously significant of Horizontal Industry in the product, market, safety, industry attribute, price, function of e-Marketplace support, buyer factors; and significant of Vertical Industry in the intermediate factor and industry attribute. To later researchers, more integrated research about the relation among Enterprise Resource Planning, Supply Chain Management, and Customer Relationship Management to e-Marketplace for Global Logistics Management.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
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