Enterprise E-Marketplace Adoption: From the Perspectives of Technology Acceptance Model, Network Externalities, and Transition Costs

企業電子市集的採用：科技接受模式、網路外部性與轉換成本的觀點

10.6382/JIM.200710.0010

余強生(Chian-Son Yu)；陶幼慧(Yu-Hui Tao)

電子市集 ； 科技接受模式 ； 網路外部性 ； 轉換成本 ； E-marketplace ； technology acceptance model ； network externality ； transition cost

資訊管理學報

14卷4期（2007 / 10 / 01）

231 - 265

英文

經由2百多家企業的實際調查，本研究發現：雖然網路外部性會大幅度地影響已採用電子市集的企業是否會離開現有市集或轉換到另一電子市集的意願，但網路外部性與轉換成本不會影響尚未採用電子市集的企業是否會採用電子市集的意願，而且轉換成本對電子市集已採用的企業也不具有任何的影響力。實證的結果也顯示：科技接受模式可有效地解釋企業對電子市集採用的意願，同時，企業會不會購買新的科技產品，外在的競爭推力會比內部需要的拉力更具有影響力。這些實證結果的發現，建立了進一步瞭解一般企業採用新科技產品的理論基礎。

By empirically surveying over 200 responding firms, the study found that network externalities greatly affected adopting firms' willingness to stay in existing or current e-marketplaces and/or to switch to another one, but both network externalities and transition costs are not antecedents of firm-level technology adoption. Also, transition costs did not play an influential role on enterprise e-marketplace adoption at the post-decision stage. The empirical evidence also verified that TAM effectively forecasts enterprise e-marketplace adoption, and selling technology-based new products to firm-level customers with a higher push from the external environment is more effective than that with a higher push from the internal environment of the firm. Findings derived from this empirical survey may pave the theoretical ground for a better understanding of how a general technology is adopted by business firms.

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