题名

探討Blog使用者持續採用行為之研究－以期望確認理論為基礎

并列篇名

An Empirical Study of Continuing Usage in Blog Context: Based on Expectation Confirmation Theory

DOI

10.6382/JIM.200810.0001

作者

許麗玲(Li-Ling Hsu)；何晉滄(Chin-Tsang Ho)；黃文楷(Wen-Kai Huang)

关键词

Blog ； 期望確認理論 ； 知覺Blog網站特性 ； 知覺Blog使用特性 ； Blog ； Expectation Confirmation Theory ECT ； Perceived Characteristics of Blog ； Perceived Use of Blog

期刊名称

資訊管理學報

卷期/出版年月

15卷4期（2008 / 10 / 01）

页次

1 - 26

内容语文

繁體中文
中文摘要

本研究旨在探討Blog使用者持續採用行為，以「期望確認理論」(Expectation Confirmation Theory, ECT)為基礎，並透過整理過去有關Blog特性、科技採用與資訊系統成功的相關文獻，歸納出影響Blog持續採用之相關因素，藉以提出一套能夠適用於Blog情境之理論模式。在「期望確認理論」相關文獻中，尚未有研究結合「互動性」的觀點來探討系統使用者之持續採用行為，本研究延伸期望確認理論之相關變數，以讓此理論應用在Blog的情境上更臻完整。本研究之對象為台灣地區的Blog使用者，使用期間超過3個月以上並且目前仍繼續使用之使用者為主，經由三階段有效問卷篩選，一共回收739份有效問卷，使用LISREL進行結構方程模式分析資料分析之結果，均傾向於支持本研究所提出之假說，本研究遂歸納出四項研究發現：1.「確認程度」對「知覺Blog使用特性」與「知覺Blog網站特性」具有正向顯著之影響。2.「知覺Blog品質特性」對「確認程度」與「Blog使用者滿意度」具有正向顯著之影響。3.「確認程度」、「知覺Blog使用特性」與「知覺Blog網站特性」對「Blog使用者滿意度」具有正向顯著之影響。4.「Blog使用者滿意度」對「Blog使用者持續採用意圖」具有正向顯著之影響。最後，根據研究結果提供Blog服務提供業者一些有效管理Blog系統營運之實務建議。
英文摘要

In this study, a research is conducted on users continuing use in Blog based on Expectation Confirmation Theory (ECT). Efforts are made to generalize factors that influence continuing use behavior through the literature review on the topic of web sites' characteristics, information technology adoption, and Information systems success. So far, there hasn't been any research in ECT investigating continuing use in terms of interactivity. Therefore, we extended the variables of ECT to better explain the continuing use of Blog under different context. With users continuing use of Blog for more than 3 months in Taiwan as research subjects, data analysis is conducted via LISREL statistical analysis, with 739 valid questionnaires returned. This study concludes four main results with using Blog system, including: 1. Expectation confirmation has positive effect on the extent of perceived use and perceived characteristics of Blog. 2. Perceived quality of Blog has a positive impact on the expectation confirmation and users' satisfaction. 3. Extent of expectation confirmation, perceived characteristics of Blog and perceived use of Blog has been evaluated as positive significance on users' satisfaction. Finally, users' satisfaction of Blog has positive significance on users' intention. On the whole, most of hypotheses were supported. Implications are also provided.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
参考文献
  1. Wikipedia
  2. Agarwal, R.,Prasad, J.(1998).A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology.Information Systems Research,9(2),204-215.
  3. Agarwal, R.,Prasad, J.(1998).The Antecedents and Consequents of User Perceptions in Information Technology Adoption.Decision Support Systems,22(1),15-29.
  4. Agarwal, R.,Prasad, J.(1997).The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies.Decision Sciences,28(3),557-582.
  5. Anderson, E. W.,Fornell, C.,Lehmann, R. R.(1994).Customer Satisfaction, Market Share, and Profitability: Findings from Sweden.Journal of Marketing,58(3),53-66.
  6. Anderson, E. W.,Sullivan, M. W.(1993).The Antecedents and Consequences of Customer Satisfaction for Firms.Marketing Science,12(2),125-143.
  7. Bagozzi, R. P.,Yi, Y.(1988).On the Evaluation of Structural Equation Models.Journal of the Academy of Marketing Science,16(1),74-94.
  8. Bailey, J. E.,Pearson, S. W.(1983).Development of a Tool for Measuring and Analyzing Computer User Satisfaction.Management Science,29(5),530-545.
  9. Bentler, P. M.(1989).EQS Structural Equations Program Manual.Los Angeles:BMDP..
  10. Bentler, P. M.(1992).On the Fit of Models to Covariance and Methodology to the Bulletin.Psychological Bulletin,112,400-404.
  11. Bhattacherjee, A.(2001).Understanding Information Systems Continuance: An Expectation Confirmation Model.MIS Quarterly,2(3),351-370.
  12. Bhattacherjee, A.,Premkumar, G.(2004).Understanding Changes in Belief and Attitude toward Information Technology Usage: a Theoretical Model and Longitudinal Test.MIS Quarterly,28(2),229-254.
  13. Carter, L.,Belanger, F.(2005).The Utilization of E-Government Services: Citizen Trust, Innovation and Acceptance Factors.Information Systems Journal,15(1),5-25.
  14. Chau, P. Y. K.,Hu, P. J. H.(2001).Information Technology Acceptance by Individual Professionals: A Model Comparison Approach.Decision Sciences,32(4),699-719.
  15. Chau, P. Y. K.,Hu, P. J. H.(2002).Examining a Model of Information Technology Acceptance by Individual Professionals: An Exploratory Study.Journal of Management Information Systems,18(4),191-299.
  16. Chen, L. D.,Gillenson, M. L.,Sherrell, D. L.(2002).Enticing Online Consumers: An Extended Technology Acceptance Perspective.Information and Management,39(8),705-719.
  17. Chiu, C. M.,Hsu, M. H.,Sun, S. Y.,Lin, T. C.,Sun, P. C.(2005).Usability, Quality, Value and e-Learning Continuance Decisions.Computers & Education,45(4),399-416.
  18. Davis, F. D.(1989).Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology.MIS Quarterly,13(3),319-340.
  19. DeLone, W. H.,McLean, E. R.(1992).Information Systems Success: The Quest for the Dependent Variable.Information Systems Research,3(1),60-95.
  20. Devaraj, S.,Fan, M.,Kohli, R.(2002).Antecedents of B2C Channel Satisfaction and Preference: Validating E-Commerce Metrics.Information Systems Research,13(3),316-333.
  21. Ein-Dor, P.,Segev, E.(1978).Organizational Context and the Success of Management Information Systems.Management Science,24(10),1064-1077.
  22. Fornell, C.,Johnson, M. D.,Anderson, E. W.,Cha, J.,Bryant, B. E.(1996).The American Customer Satisfaction Index: Nature, Purpose, and Findings.Journal of Marketing,60(4),7-18.
  23. Fornell, C.,Larcker, D. F.(1981).Evaluating Structural Equation Models with Unobservables and Measurement Error.Journal of Marketing Research,18,39-50.
  24. Helen, S. D.,Donthu, W.(2006).Weblog Success: Exploring the Role of Technology.International of Human-Computer Studies,64(2),789-798.
  25. Herring, S. C.,Scheidt, L. A.,Bonus, S.,Wright, E.(2004).Bridging the gap: A genre analysis of WeBlogs.37th Hawaii International Conference on System Sciences,Los Alamitos:
  26. Hoffman, D. L.,Novak, T. P.(1996).Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations.Journal of Marketing,60(3),50-68.
  27. Hu, L.,Bentler, P. M.(1999).Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives.Structural Equation Modeling,6(1),1-55.
  28. Iivari, J.,Koskela, E.(1987).The PIOCO Model for Information Systems Design.MIS Quarterly,11(3),401-419.
  29. Jõreskog, K. G.,Sõrbom, D. S.(1993).LISREL 8, A Guide to the Program and Application.Chicago, Chicago:SPSS INC.
  30. Karahanna, E.,Straub, D. W.,Chervany, N. L.(1999).Information Technology Adoption across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs.MIS Quarterly,23(2),183-213.
  31. Lin, C. S.,Wu, S.,Tsai, R. J.(2005).Integrating Perceived Playfulness into Expectation-Confirmation Model for Web Portal Context.Information & Management,42(5),683-693.
  32. Lin, J.,Lu, H.(2000).Towards an Understanding of the Behavioral Intention to Use a Web Site.International Journal of Information Management,20(3),197-208.
  33. McKinney, V.,Yoon, K.,Zahedi, F.(2002).The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach.Information Systems Research,13(3),296-315.
  34. Moon, J. W.,Kim, Y. G.(2001).Extending the TAM for the World Wide Web Context.Information & Management,38(4),217-230.
  35. Moore, G. C.,Benbasat, I.(1991).Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation.Information Systems Research,2(3),192-222.
  36. Oh, S.,Ahn, J.,Kim, B.(2003).Adoption of Broadband Internet in Korea: The Role of Experience in Building Attitudes.Journal of Information Technology,18(4),267-280.
  37. Oliver, R. L.(1980).A Cognitive Model of the Antecedents and Consequences of Satisfaction.Journal of Marketing Research,17(4),460-469.
  38. Oliver, R. L.,Bearden, W. O.(1985).Disconfirmation Processes and Consumer Evaluations in Product Usage.Journal of Business Research,13(3),495-507.
  39. Olsen S. O.(2002).Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty.Journal of the Academy of Marketing Science,30(3),240-249.
  40. Parthasarathy, M.,Bhattacherjee, A.(1998).Understanding Post-Adoption Behavior in the Context of Online Services.Information Systems Research,9(4),362-379.
  41. Rafaeli, S.(1998).Advancing Communication Science: Merging Mass and Interpersonal Processes.CA:Sage.
  42. Rai, A.,Lang, S. S.,Welker, R. B.(2002).Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis.Information Systems Research,13(1),50-69.
  43. Roca, J. C.,Chiu, C. M.,Martínez, F. J.(2006).Understanding E-learning Continuance Intention: An Extension of the Technology Acceptance Model.International Journal of Human-Computer Studies,64(8),683-696.
  44. Rogers, E. M.(1983).Diffusion of Innovations.New York:Free Press.
  45. Ryan, J.(1995).Ball State University.
  46. Seddon, P. B.,Kiew, M. Y.(1996).A Partial Test and Development of DeLone and McLean`s Model of IS Success.The Australian Journal of Information Systems,4(1),90-109.
  47. Spreng, R. A.,Chiou, J. S.(2002).A Cross-Cultural Assessment of the Satisfaction Formation Process.European Journal of Marketing,36(7),829-839.
  48. Taylor, S.,Todd, P. A.(1995).Understanding Information Technology Usage: A Test of Competing Models.Information Systems Research,6(2),144-176.
  49. Thong, Y. L.,Hong, S. J.,Tam, K. Y.(2006).The Effects of Post-Adoption Beliefs on the Expectation-Confirmation Model for Information Technology Continuance.International Journal of Human Computer Studies,64(9),799-810.
  50. Trevino, L. K.,Webster, J.(1992).Flow in Computer-Mediated Communication.Communication Research,19(5),539-573.
  51. Webster, J.,Trevino, L. K.,Ryan, L.(1993).The Dimensionality and Correlates of Flow in Human-Computer Interactions.Computer in Human Behavior,9(4),411-426.
  52. Wu, G.(1999).Paper presented at Annual Conference of American Academy of Advertising.FL:University of Florida.
  53. 吳肇銘(2000)。博士論文(博士論文)。中央大學資訊管理學研究所。
  54. 你不能不知道的部落格
  55. 藝立協(2003)。Blog-部落格線上出版、網路日誌實作。台北:上奇科技。
被引用次数
  1. 曾淑美(2023)。服務失敗對再購意圖的影響：服務補救公平性的調節作用。電子商務學報，25(3)，281-308。
  2. 陳棟樑,陳俐文,邱怡瑄(2019)。高中生Instagram持續使用意圖之研究。管理資訊計算，8(特刊1)，100-113。
  3. 陳至柔、許麗玲、林子翔(2015)。以期望確認理論探討背包客對旅遊網站之持續使用意願。商管科技季刊，16(1)，47-88。
  4. 賴明弘,張峻維(2016)。網路影音直播平台的使用者行為探討：從知曉到持續使用。中科大學報，3(1)，31-47。
  5. 詹悉珍、陳瑞倫、林士雅、王國欽(2010)。「您被Blog說服了嗎？」—探討領隊部落格對消費者購買意願影響之研究。觀光休閒學報，16(3)，235-261。
print cancel