社會網絡科技設計賦能與社會資本研究

A Study of Social Networking Technology Design Affordances and Social Capitals

10.6382/JIM.201201.0051

郭峰淵(Feng-Yang Kuo)；曾智義(Chih-Yi Tseng)；吳守宏(Shou-Hong Wu)

社會行動賦能 ； 社會網絡科技 ； 社會科技介面設計 ； 社會資本 ； 設計科學 ； social-act affordance ； social network technology ； social technology ； interface design ； social capital ； design science

資訊管理學報

19卷1期（2012 / 01 / 01）

51 - 80

繁體中文

本研究透過Internet人類學民族誌研究法（Internet ethnography methodology），以Affordance理論與社會資本理論檢視社會網絡系統（social networking system; SNS）的設計特徵、社會行動以及參與者的社會資本發展之間的關係。研究發現，特定的IT設計特徵展現了社會空間自主、交流互動、角色扮演、形象展現、關係發展等社會網絡系統關鍵的社會行動賦能（Social-act Affordances）。在這些社會行動賦能的促進下，孕育了參與者社會凝聚、社會整合、社會延伸、社會維持等不同維面社會資本的發展。本研究在理論貢獻上有助於解釋社會絡科技的設計特徵、社會行動以及與社會資本之間的關係；在實務面，則有助於引用到其他未來相關社會科技的設計原則上。

In this study we have adopted the Internet ethnography methodology and applied the affordance theory and the social capital theory to investigate the design features, social acts, and social capital in a social networking system（SNS）. The research results show that, specific IT design features facilitate social-space autonomy, communication-interaction, character-playing, impression-presentation, and relationship-administration, which constitute critical social-acts affordances for social networking systems. Differently social-act affordances foster differently social capitals. The findings contribute to the theoretical understanding of the relationship between technical features, social acts, and social capitals by the social networking technologies. In addition, the results uncover design principles for development of social media systems.

1. Berger, J.,Fisek, M. H.,Norman, R. Z.,Zelditch, M.(1977).Status characteristics and social interaction: An expectation-states approach.New York:Elsevier.
2. Carroll, John Millar(2002).HCI in the New Millennium.
3. Cohen, S.(ed.),Underwood, L. G.(ed.),Gottlieb, B. H.(ed.)(2000).Social Support Measurement and Intervention.New York:Oxford University Press.
4. Davis, F. D.(1989).Perceived usefulness, perceived ease of use, and user acceptance of information technology.MIS Quarterly,13(3),319-340.
5. Donath, J.,Boyd, D.(2004).Public displays of connection.BT Technology Journal,22(4),71-82.
6. Ellison, N. B.,Steinfield, C.,Lampe, C.(2007).The benefits of Facebook "Friends:" Social capital and college students' use of online social network sites.Journal of Computer Mediated Communication,12(4),1143-1168.
7. Ellison, N.,Heino, R.,Gibbs, J.(2006).Managing impressions online: self presentation processes in the online dating environment.Journal of Computer Mediated Communication,11(2),415-441.
8. Gaver, W. W.(1991).Technology affordances.CHI '91 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
9. Gefen, D.,Straub, D. W.(2003).Managing user trust in B2C e-services.E-service Journal,2(2),7-24.
10. Gibson, J. J.(1977).The theory of affordances. Perceiving, acting, and knowing: toward an ecological psychology.Perceiving, acting, and knowing: toward an ecological psychology,Hillsdale, NJ:
11. Gibson, J. J.(1986).The Ecological Approach to Visual Perception.Lawrence Erlbaum.
12. Haythornthwaite, C.(2002).Strong, weak, and latent ties and the impact of new media.The Information Society,18(5),385-401.
13. Helander, M. G.,Landauer, T. K.,Prabhu, P. V.(2003).Handbook of Human-Computer Interaction.
14. Hong, S.,Tam, K. Y.(2006).Understanding the adoption of multipurpose information appliances: the case of mobile data services.Information Systems Research,17(2),162-179.
15. Humphreys, L.(2008).Mobile social networks and social practice: a case study of dodgeball.Journal of Computer Mediated Communication,13(1),341-360.
16. Janowicz, K.,Raubal, M.(2007).Affordance-based similarity measurement for entity types.Conference on Spatial Information Theory
17. Joinson, A. N.(2008).Looking at, looking up or keeping up with people? Motives and use of facebook.CHI '08 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
18. Kaplan, A. M.,Haenlein, M.(2010).Users of the world, unite! The challenges and opportunities of social media.Business Horizons,53(1),59-68.
19. Keyes, C. L. M.(1998).Social well-being.Social psychology quarterly,61(2),121-140.
20. Kreijns, K.,Kirschner, P. A.(2001).The social affordances of computer-supported collaborative learning environments.IEEE Computer Society,1,12-17.
21. Lin, Nan,Cook, Karen S.,Burt, Ronald S.(2001).Social capital: Theory and research.
22. McGrenere, J.,Ho, W.(2000).Affordances: clarifying and evolving a concept.Proceedings of Graphics Interface 2000
23. Norman, D. A.(1988).The Design of Everyday Things.New York:Basic Books.
24. Norman, D. A.(1999).Affordance, conventions, and design.interactions,6(3),38-43.
25. Norman, D. A.(2004).Emotional Design: Why We Love (or hate) Everyday Things.Basic Civitas Books.
26. Porter, J.(2008).Designing for the social web.New Riders.
27. Putnam, R. D.(2001).Bowling Alone: The Collapse and Revival of American Community.Simon and Schuster.
28. Quan-Haase, A.,Wellman, B.(2004).How does the Internet affect social capital.Social capital and information technology,113,135-113.
29. Reeve, J.(2005).Understanding Motivation and Emotion.John, Wiley & Sons.
30. Sproull, L.,Kiesler, S.(1992).Connections: New ways of working in the networked organization.MA:The MIT Press.
31. Tong, S. T.,Van Der Heide, B.,Langwell, L.,Walther, J. B.(2008).Too much of a good thing? The relationship between number of friends and interpersonal impressions on Facebook.Journal of Computer Mediated Communication,13(3),531-549.
32. Walther, J. B.,Van Der Heide, B.,Kim, S. Y.,Westerman, D.,Tong, S. T.(2008).The role of friends' appearance and behavior on evaluations of individuals on Facebook: are we known by the company we keep?.Human Communication Research,34(1),28-49.
33. Wellman, B.(2001).Computer networks as social networks.Science,293(5537),2031-2034.
34. Wellman, B.,Salaff, J.,Dimitrova, D.,Garton, L.,Gulia, M.,Haythornthwaite, C.(1996).Computer networks as social networks: collaborative work, telework, and virtual community.Annual Review of Sociology,22,213-238.
35. Wellman, Barry(1999).Networks in the global village: Life in contemporary communities.
36. Williams, D.(2006).On and off the net: scales for social capital in an online era.Journal of Computer Mediated Communication,11(2),593-628.
37. Wise, K.,Alhabash, S.,Park, H.(2010).Emotional responses during social information seeking on facebook.CyberPsychology, Behavior & Social Networking,13(5),555-562.
38. Xie, B.(2008).Multimodal computer mediated communication and social support among older chinese internet users.Journal of Computer Mediated Communication,13(3),728-750.
39. Yoder, C.,Stutzman, F.(2011).Identifying social capital in the facebook interface.CHI 2011,Vancouver, BC, Canada:
40. Zhang, P.(2008).Motivational affordances: the fundamental reasons for ICT design and use.Communications of the ACM,51(11),145-147.

1. (2020)。可利用性的空間政治：臺中車站暨周邊公共空間的場景構作與身體繫留。區域與社會發展研究，11，31-63。
2. (2022)。穿梭虛實之間：上班族玩家在線上遊戲的社會資本運作之探討。中華傳播學刊，41，237-274。
3. (2024)。室內設計VR預設用途與客製服務意願關係之研究。管理資訊計算，13(2)，10-31。