题名

從情境預防觀點探討盜版風險對個人盜版決策制定之影響

并列篇名

A Situational Prevention Study on Exploring the Impact of Perceived Piracy Risk on Individual Decision Making

作者

林杏子(Cathy S. Lin)；吳盛(Sheng Wu)；林芳羽(Fang-Yu Lin)

关键词

盜版情境預防 ； 知覺盜版風險 ； 盜版察覺 ； 盜版判斷 ； 盜版意圖 ； Piracy Situational Prevention ； Perceived Piracy Risk ； Piracy Awareness ； Piracy Judgment ； Piracy Intention

期刊名称

資訊管理學報

卷期/出版年月

20卷4期（2013 / 10 / 01）

页次

367 - 393

内容语文

繁體中文
中文摘要

盜版一直是產、官、學各界關心的議題，近年來許多調查包括是全球軟體調查、產業競爭力或經濟效益等觀點，皆指出數位盜版在資訊世代是需要持續觀察的議題。本研究對此議題上的探討是以情境預防的角度切入，並具體的以增加風險來做為盜版預防的策略，換言之，本研究主張透過提高個體的知覺盜版風險，使其知覺到盜版存在負向後果且具有發生的可能性，如此來降低個人的盜版決策。有鑑於此，本研究具體的提出盜版風險的構面，並以此來探討盜版風險的提升對個人數位盜版決策的影響。並且，在盜版決策中，本研究將透過三種盜版察覺來探討不同的察覺對盜版決策的影響。本研究以臺灣的大學生為對象，採用問卷調查法來收集資料，有效樣本為337筆。透過結構模式分析方法對本研究架構進行檢驗。研究結果發現在增加盜版風險的策略上，電腦損壞風險會影響個人的盜版察覺及盜版判斷。查緝風險和正式監控風險會影響個人的盜版察覺、盜版判斷與盜版意圖。而再進一步的觀察不同的盜版察覺時，會發覺盜版兩難察覺會同時受到查緝風險與正式監控風險的影響、情境預防察覺會同時受到電腦損壞風險與正式監控風險的影響，而情境預測察覺會受到查緝風險與正式監控風險的影響。
英文摘要

Piracy is always the issue that gains highly concerned by industries, academics and government. Many recent investigations have indicated that digital piracy is especially needed to pay attention to observation. In this paper, we focus on a situational prevention perspective with the strategy by increasing piracy risk. More specific, by rising individual's perceived piracy risk, this would be of help reducing piracy behavior because of perceived piracy negative consequences and likelihood of being caught. For this reason, the study proposed the construct of perceived piracy risk, to see its impact on individual piracy decision-making. Besides, three kinds of piracy awareness are introduced in replacing single awareness variable in the moral decision making process.A field survey was conducted to university students at Taiwan, totally 337 valid samples were collected for analysis using path analysis. The results showed that when observing the effects of perceived piracy risk on individual decision making, computer damage risk has influenced piracy awareness and piracy judgment. Prosecution risk and official monitoring risk have impacted on piracy awareness, piracy judgment and piracy intention. Further, the perceived piracy risk will influence different kinds of piracy awareness, that is, piracy dilemma awareness will both be only influenced by prosecution risk and official monitoring risk. Situation prevention awareness will both be influenced by computer damage risks and official monitoring risk. Situation projection awareness will both be impacted by prosecution risk and official monitoring risk. These findings have implications for both research and practices.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
参考文献
  1. 行政院新聞局（2010），臺灣流行音樂發展行動計畫，http://grpconsulting.wordpress.com/2010/06/25/（存取日期2012/6/8）。
  2. 智慧財產局（2011），著作權法網路服務提供者 ISP 民事免責事由及相關實施辦法 Q & A，http://www.tipo.gov.tw/ch/index.aspx（存取日期 2012/6/8）.
  3. 吳佳穎（2011），盜版光碟藏毒洩個資風險大，中央社，台北。
  4. (2007).ETSI White Paper.
  5. 商業軟體聯盟（2010），2010 Piracy Study，http://portal.bsa.org/globalpiracy2010/downloads/translatedstudy/2010GlobalPiracyStudy_taiwan.pdf（存取日期 2012/6/8）
  6. Attributor (2010), ‘U.S. Book anti-piracy research findings', available at: http://attributor.com/blog/book-piracy-costs-study (accessed May 10, 2012).
  7. Ringle, C.M., Wende, S. and Will, A. (2005), ‘SmartPLS 2.0 (M3)', available at: http://www.smartpls.de (accessed May 10, 2012).
  8. Ajzen, I.,Fishbein, M.(1969).The prediction of behavioral intentions in a choice situation.Journal of Experimental Social Psychology,5(4),400-416.
  9. Altschuller, S.,Benbunan-Fich, R.(2009).Is music downloading the new prohibition? What students reveal through an ethical dilemma.Ethics and Information Technology,11(1),49-56.
  10. Bagozzi, R.P.,Yi, Y.(1988).On the evaluation of structural equation models.Academy of Marking Science,16(1),74-94.
  11. Barford, P.,Dacier, M.,Dietterich, T.G.,Fredrikson, M.,Giffin, J.,Jajodia, S.,Jha, S.,Li, J.,Liu, P.,Ning, P.(2010).Cyber SA: situational awareness for cyber defense.Cyber Situational Awareness,46(1),3-13.
  12. Bauer, R.A.(1960).Consumer behavior as risk-taking.Dynamic marketing for a changing world,Chiago:
  13. Bebeau, M.J.,Rest, J.R.,Narvaez, D.(1999).Beyond the promise: a perspective on research in moral education.Educational Researcher,28(4),18-26.
  14. Beccaria, C.(1985).An Essay on Crimes and Punishments.New York:Macmillan.
  15. Clark, R.V.,Eck, J.E.(2005).,U.S. Department of Justice-COPS.
  16. Clarke, R.V.(1992).Situational Crime Prevention: Successful Case Studies.NY:Harrow and Heston.
  17. Clarke, R.V.,Weisburd, D.(1994).Diffusion of crime control benefits: observations on the reverse of displacement.CRIME PREVENTION STUDIES,2,165-184.
  18. Cooper, J.,Harrison, D.M.(2001).The social organization of audio piracy on the Internet.Media, Culture & Society,23(1),71-89.
  19. Dorantes, C.A.,Hewitt, B.,Goles, T.(2006).Ethical decision-making in an IT context: the roles of personal moral philosophies and moral intensity.Proceeding of the Hawaii International Conference on System Sciences,Big Island, Hawaii:
  20. Endsley, M.R.(1995).Toward a theory of situation awareness in dynamic systems.Human Factors: The Journal of the Human Factors and Ergonomics Society,37(1),32-64.
  21. Ferrell, O.C.,Gresham, L.G.(1985).A contingency framework for understanding ethical decision making in marketing.The Journal of Marketing,49(3),87-96.
  22. Fishbein, M.,Ajzen, I.(1975).Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research.Boston, MA:Addison-Wesley Pub. Co..
  23. Fornell, C.,Larcker, D.F.(1981).Evaluating structural equation models with unobservable variables and measurement error.Journal of marketing research,18(1),39-50.
  24. Gerlach, J.H.,Kuo, F.Y.,Lin, C.S.(2009).Self sanction and regulative sanction against copyright infringement: a comparison between US and China college students.Journal of the American Society for Information Science and Technology,60(8),1687-1701.
  25. Gopal, R.D.,Sanders, G.L.(2000).Global software piracy: you can't get blood out of a turnip.Communications of the ACM,43(9),82-89.
  26. Gunter, W.D.(2009).Internet scallywags: a comparative analysis of multiple forms and measurements of digital piracy.Western Criminology Review,10(1),15-28.
  27. Hair, J.F.,Anderson, R.E.(2010).Multivariate Data Analysis.Upper-Saddle River, New Jersey:Prentice Hall.
  28. Higgins, G.E.(2007).Digital piracy, self-control theory, and rational choice: an examination of the role of value.International Journal of Cyber Criminology,1(1),33-55.
  29. Higgins, G.E.,Wilson, A.L.,Fell, B.D.(2005).An application of deterrence theory to software piracy.Journal of Criminal Justice and Popular Culture,12(3),166-184.
  30. Hunt, S.D.,Vitell, S.(1986).A general theory of marketing ethics.Journal of Macromarketing,6(1),5-16.
  31. Jones, T.M.(1991).Ethical decision making by individuals in organizations: an issue-contingent model.The Academy of Management Review,16(2),366-395.
  32. Jung, I.(2009).Ethical judgments and behaviors: applying a multidimensional ethics scale to measuring ICT ethics of college students.Computers & Education,53(3),940-949.
  33. Khang, H.,Ki, E.-J.,Park, I.-K.,Baek, S.-G.(2012).Exploring antecedents of attitude and intention toward Internet piracy among college students in South Korea.Asian Journal of Business Ethics,1(2),177-194.
  34. Kuritines, W. M.(Ed.),Gewirtz, J. L.(Ed.)(1991).Handbook of moral behavior and development.Hillsdale, NJ:Lawrence Erlbaum Associates.
  35. Kwong, T.,Lee, M.(2002).Behavioral intention model for the exchange mode internet music piracy.Proceedings of the 35th Annual International Conference on System Sciences,Los Alamitos, CA, USA:
  36. Leonard, L.N.K.,Cronan, T.P.(2001).Illegal, inappropriate, and unethical behavior in an information technology context: a study to explain influences.Journal of the Association for Information Systems,1(12),1-31.
  37. Liao, C.,Lin, H.N.,Liu, Y.P.(2010).Predicting the use of pirated software: a contingency model integrating perceived risk with the theory of planned behavior.Journal of Business Ethics,91(2),237-252.
  38. Marcoulides, G. A.(Ed.)(1998).Modern Methods for Business Research.NJ:Lawrence Erlbaum Associates.
  39. Michel, N.J.(2006).The impact of digital file sharing on the music industry: an empirical analysis.The BE Journal of Economic Analysis & Policy,6(1),1-18.
  40. Moores, T.T.,Chang, J.C.J.(2006).Ethical decision making in software piracy: initial development and test of a four-component model.MIS Quarterly,30(1),167-180.
  41. Morris, S.(2004).,未出版
  42. O''Fallon, M.J.,Butterfield, K.D.(2005).A review of the empirical ethical decision-making literature: 1996-2003.Journal of Business Ethics,59(4),375-413.
  43. Reidenbach, R.E.,Robin, D.P.(1988).Some initial steps toward improving the measurement of ethical evaluations of marketing activities.Journal of Business Ethics,7(11),871-879.
  44. Reidenbach, R.E.,Robin, D.P.(1990).Toward the development of a multidimensional scale for improving evaluations of Business Ethics.Journal of Business Ethics,9(8),639-653.
  45. Rest, J.R.(1979).Development in Judging Moral Issues.Minneapolis:University of Minnesota Press.
  46. Rest, J.R.(1986).Moral Development: Advances in Research and Theory.New York, NY:Praeger Publishers.
  47. Salerno, J.J.,Hinman, M.,Boulware, D.(2005).A Situation Awareness Model Applied to Multiple Domains.Proceedings of SPIE,Orlando, FL, USA:
  48. Shang, R.A.,Chen, Y.C.,Chen, P.C.(2008).Ethical decisions about sharing music files in the P2P environment.Journal of Business Ethics,80(2),349-365.
  49. Simpson, P.M.,Banerjee, D.,Simpson, C.L.(1994).Softlifting: a model of motivating factors.Journal of Business Ethics,13(6),431-438.
  50. Tadda, G.P.,Salerno, J.S.(2010).Overview of cyber situation awareness.Cyber Situational Awareness,46(1),15-35.
  51. Tan, B.(2002).Understanding consumer ethical decision making with respect to purchase of pirated software.Journal of Consumer Marketing,19(2),96-111.
  52. Trevino, L.K.(1986).Ethical decision making in organizations: a person-situation interactionist model.Academy of management review,11(3),601-617.
  53. Valentine, S.,Fleischman, G.(2003).Ethical reasoning in an equitable relief innocent spouse context.Journal of Business Ethics,45(4),325-339.
  54. Wagner, S.C.,Sanders, G.L.(2001).Considerations in ethical decision-making and software piracy.Journal of Business Ethics,29(1),161-167.
  55. Yoon, C.(2011).Theory of planned behavior and ethics theory in digital piracy: an integrated model.Journal of Business Ethics,100(3),405-417.
  56. Yoon, C.(2012).Digital piracy intention: a comparison of theoretical models.Behaviour & Information Technology,31(6),565-576.
  57. Zentner, A.(2006).Measuring the effect of file sharing on music purchases.Journal of Law and Economics,49(1),63-90.
  58. 財團法人臺灣唱片出版事業基金會(2010)。,未出版
被引用次数
  1. 陳怡文,林南宏(2018)。盜版或購買？以計畫行為理論延伸探討盜版音樂倫理效能與偶像崇拜的干擾效果。中原企管評論，16(1)，55-81。
  2. 林南宏,王舒仙(2019)。盜版電子書下載意圖之前因及其對合法電子書購買意圖影響之研究。企業管理學報，44(2)，31-65。
  3. 林南宏,王舒仙(2019)。盜版電子書下載意圖之前因及其對合法電子書購買意圖影響之研究。企業管理學報，44(2)，31-65。
print cancel