题名

Instant Gratification or Regret? Exploring Antecedents of Impulse Buying on Social Media and Postpurchase Feelings

并列篇名

即時滿足還是後悔？探討社群媒體上衝動購買的前置因素與衝動購物後的感受

作者

Chiu-Ping Hsu(許秋萍)；Chieh-Yu Lo(羅婕瑀)

关键词

Impulse buying ； Recommender characteristics ； Observational learning ； Instant gratification ； Regret ； 衝動購買 ； 推薦人特質 ； 觀察學習 ； 即時滿足 ； 後悔

期刊名称

資訊管理學報

卷期/出版年月

30卷3期（2023 / 07 / 31）

页次

221 - 254

内容语文

英文;繁體中文
中文摘要

This study explored the antecedents and consequences of impulse buying on social media platforms. Furthermore, it proposed a conceptual model of how recommender-and product-related signals and online social influence affect the browsing activities and impulse purchase behaviors of consumers on social media platforms. This study investigated the positive feeling of instant gratification and the negative feeling of regret after an impulse purchase. Smart PLS 3 was used to estimate the proposed conceptual model. In total, 445 consumers who made impulsive purchases through social media platforms completed a questionnaire survey. The empirical results indicated that the similarity to users and likeability of recommenders as well as the aesthetic appeal of recommended product posts positively and significantly influenced the browsing activities of consumers; these factors in turn promoted impulse buying. Observational learning also had a significant and positive effect on impulse buying. Furthermore, impulse buying had a significant and positive effect on instant gratification and regret.
英文摘要

本研究欲探討消費者在社群媒體上衝動購買的前置因素與結果，並提出概念性模型說明推薦人、產品相關信號與人際關係如何影響消費者在社群媒體上的瀏覽行為和衝動購買。此外，本研究亦同時探討衝動購買後消費者可能產生正向即時滿足以及負面後悔的感受。本研究利用Smart PLS 3進行實證分析，研究對象為曾經在社群媒體上進行衝動購物的消費者，共有445位受測者完成問卷調查。實證結果顯示，推薦人的相似度、喜愛度，以及推薦產品貼文的美學吸引力對消費者的瀏覽行為具有正向顯著的影響，並進而正向影響衝動購買。觀察學習對衝動購買也有正向顯著的影響。此外，衝動購買對即時滿足與後悔感受均有正向顯著的影響。
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
参考文献
  1. Chiu, Y. P.,Chang, S. C.,Lin, Y. L.(2021).Advertising effectiveness on social media: Insights from social influence theory.Journal of Information Management,28(1),37-61.
    連結：
  2. Fan, Y. N.,Huang, H. W.,Chern, C. C.(2012).A solution for sales forecasts of fashion products based on electronic word-of-mouth.Journal of Information Management,19(1),27-50.
    連結：
  3. Gau, D. H. G.,Cheng, H. F.,Chiang, C. T.(2014).Factors affecting the intention of messages forwarding in the social network sites.Journal of Information Management,21(4),365-389.
    連結：
  4. Adelaar, T.,Chang, S.,Lancendorfer, K. M.,Lee, B.,Morimoto, M.(2003).Effects of media formats on emotions and impulse buying intent.Journal of Information Technology,18(4),247-266.
  5. Algesheimer, R.,Dholakia, U. M.,Herrmann, A.(2005).The social influence of brand communities: evidence from European car clubs.Journal of Marketing,69(3),19-34.
  6. Al-Natour, S.,Benbasat, I.,Cenfetelli, R.(2011).The adoption of online shopping assistants: perceived similarity as an antecedent to evaluative beliefs.Journal of the Association for Information Systems,12(5),347-374.
  7. Ampadu, S.,Jiang, Y.,Debrah, E.,Antwi, C. O.,Amankwa, E.,Gyamfi, S. A.,Amoako, R.(2022).Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis.Journal of Retailing and Consumer Services,64,102789.
  8. Aragoncillo, L.,Orús, C.(2018).Impulse buying behaviour: an online-offline comparative and the impact of social media.Spanish Journal of Marketing-ESIC,22(1),42-62.
  9. Babin, B. J.,Griffin, M.,Hair, J. F., Jr(2016).Heresies and sacred cows in scholarly marketing publications.Journal of Business Research,69(8),3133-3138.
  10. Bagozzi, R. P.,Yi, Y.(1988).On the evaluation of structural equation models.Journal of the Academy of Marketing Science,16(1),74-94.
  11. Beatty, S. E.,Ferrell, M. E.(1998).Impulse buying: modeling its precursors.Journal of Retailing,74(2),169-191.
  12. Bergh, D. D.,Connelly, B. L.,Ketchen, D. J.,Shannon, L. M.(2014).Signalling theory and equilibrium in strategic management research: An assessment and a research agenda.Journal of Management Studies,51(8),1334-1360.
  13. Berlo, D. K.,Lemert, J. B.,Mertz, R. J.(1969).Dimensions for evaluating the acceptability of message sources.Public Opinion Quarterly,33(4),563-576.
  14. Bloch, P. H.,Ridgway, N. M.,Sherrell, D. L.(1989).Extending the concept of shopping: an investigation of browsing activity.Journal of the Academy of Marketing Science,17(1),13-21.
  15. Brito, L. A. L.,Brito, E. P. Z.,Hashiba, L. H.(2014).What type of cooperation with suppliers and customers leads to superior performance?.Journal of Business Research,67(5),952-959.
  16. Cao, X.,Sun, J.(2018).Exploring the effect of overload on the discontinuous intention of social media users: an SOR perspective.Computers in Human Behavior,81,10-18.
  17. Chang, S. H.,Chih, W. H.,Liou, D. K.,Hwang, L. R.(2014).The influence of web aesthetics on customers.PAD, Computers in Human Behavior,36,168-178.
  18. Chen, J. V.,Su, B. C.,Widjaja, A. E.(2016).Facebook C2C social commerce: a study of online impulse buying.Decision Support Systems,83,57-69.
  19. Chen, Y.,Lu, Y.,Gupta, S.,Pan, Z.(2019).Understanding “window” shopping and browsing experience on social shopping website: An empirical investigation.Information Technology & People,33(4),1124-1148.
  20. Chen, Y.,Lu, Y.,Wang, B.,Pan, Z.(2019).How do product recommendations affect impulse buying? An empirical study on WeChat social commerce.Information & Management,56(2),236-248.
  21. Chen, Y.,Wang, Q.,Xie, J.(2011).Online social interactions: a natural experiment on word of mouth versus observational learning.Journal of Marketing Research,48(2),238-254.
  22. Connelly, B. L.,Certo, S. T.,Ireland, R. D.,Reutzel, C. R.(2011).Signaling theory: A review and assessment.Journal of Management,37(1),39-67.
  23. Connolly, T.,Zeelenberg, M.(2002).Regret in decision making.Current Directions in Psychological Science,11(6),212-216.
  24. Cyr, D.,Head, M.,Larios, H.,Pan, B.(2009).Exploring human images in website design: a multi-method approach.MIS Quarterly,33(3),530-566.
  25. de Matos, C. A.,Rossi, C. A. V.(2008).Word-of-mouth communications in marketing: A meta-analytic review of the antecedents and moderators.Journal of the Academy of Marketing Science,36(4),578-596.
  26. Dijkstra, T. K.,Henseler, J.(2015).Consistent partial least squares path modeling.MIS Quarterly,39(2),297-316.
  27. Dittmar, H.,Drury, J.(2000).Self-image–is it in the bag? A qualitative comparison between “ordinary.excessiveconsumers Journal of Economic Psychology,21(2),109-142.
  28. Edwards, S. M.,Lee, J. K.,Ferle, C. L.(2009).Does place matter when shopping online? Perceptions of similarity and familiarity as indicators of psychological distance.Journal of Interactive Advertising,10(1),35-50.
  29. Ellegaard, C.(2012).Interpersonal attraction in buyer–supplier relationships: a cyclical model rooted in social psychology.Industrial Marketing Management,41(8),1219-1227.
  30. Elsantil, Y. G.,Moustafa, A. A.,Hamza, E. G. A.(2021).Negative purchase experiences: Model and future directions.International Journal of Management,12(1),254-266.
  31. Floh, A.,Madlberger, M.(2013).The role of atmospheric cues in online impulsebuying behavior.Electronic Commerce Research and Applications,12(6),425-439.
  32. Fornell, C.,Larcker, D. F.(1981).Structural equation models with unobservable variables and measurement error: algebra and statistics.Journal of Marketing Research,18(3),382-388.
  33. Gardner, M. P.,Rook, D.W.(1988).Effects of impulse purchases on consumers.Advances in Consumer Research Vol. 15,Provo, UT:
  34. Guttman, A. (2020). “Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform.” Statista. available at: https://www.statista.com/statistics/911742/companies-usingsocialmedia-networks-marketing-purposes-by-platform/
  35. Habib, M. D.,Qayyum, A.(2018).Cognitive emotion theory and emotion-action tendency in online impulsive buying behavior.Journal of Management Sciences,5(1),86-99.
  36. Hair, J. F., Jr.,Hult, G. T. M.,Ringle, C. M.,Sarstedt, M.(2017).A primer on partial least squares structural equation modeling (PLS-SEM).Sage publications.
  37. Hair, J. F.,Risher, J. J.,Sarstedt, M.,Ringle, C. M.(2019).When to use and how to report the results of PLS-SEM.European Business Review,31(1),2-24.
  38. Harman, H. H.(1967).Modern Factor Analysis.Chicago, IL:University of Chicago Press.
  39. Hausman, A.(2000).A multi‐method investigation of consumer motivations in impulse buying behavior.Journal of Consumer Marketing,17(5),403-419.
  40. Henderson, G. (2020). “How much time does the average person spend on social media?” available at: https://www.digitalmarketing.org/blog/how-much-timedoes-the-average-person-spend-on-social-media (accessed 6 August 2021).
  41. Henseler, J.,Ringle, C. M.,Sarstedt, M.(2015).A new criterion for assessing discriminant validity in variance-based structural equation modeling.Journal of Academy of Marketing Science,43(1),115-135.
  42. Hu, X.,Chen, X.,Davison, R. M.(2019).Social support, source credibility, social influence, and impulsive purchase behavior in social commerce.International Journal of Electronic Commerce,23(3),297-327.
  43. Huang, H. H.(2017).The effects of mood, variety seeking and regret in consumer decision making.International Journal of Business and Industrial Marketing,2(4),28-33.
  44. Huang, L. T.(2016).Flow and social capital theory in online impulse buying.Journal of Business Research,69(6),2277-2283.
  45. Hulland, J.(1999).Use of partial least squares (PLS) in strategic management research: a review of four recent studies.Strategic Management Journal,20(2),195-204.
  46. Insider Intelligence (2022). ‘Half of younger consumers buy products on social media’, available at https://www.insiderintelligence.com/content/half-ofyounger-consumers-buy-products-on-social-media (accessed 2 May).
  47. Jiang, Z.,Benbasat, I.(2004).Virtual product experience: effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping.Journal of Management Information Systems,21(3),111-147.
  48. Johnson, D.,Grayson, K.(2005).Cognitive and affective trust in service relationships.Journal of Business Research,58(4),500-507.
  49. Jones, M. A.,Reynolds, K. E.,Weun, S.,Beatty, S. E.(2003).The product-specific nature of impulse buying tendency.Journal of Business Research,56(7),505-511.
  50. Kelman, H. C.(1961).Processes of opinion change.Public Opinion Quarterly,25(1),57-78.
  51. Ki, C. W. C.,Kim, Y. K.(2019).The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic.Psychology & Marketing,36(10),905-922.
  52. Kimiagari, S.,Malafe, N. S. A.(2021).The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior.Journal of Retailing and Consumer Services,61,102567.
  53. Kock, N.(2015).Common method bias in PLS-SEM: a full collinearity assessment approach.International Journal of e-Collaboration,11(4),1-10.
  54. Konuk, F. A.(2019).The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants.Journal of Retailing and Consumer Services,50,103-110.
  55. Kumar, M.,Yadav, M.,Kaushik, S.(2022).Mapping research trends on impulsive buying: A synthesis and bibliometric analysis of influencing factors.Journal of Positive School Psychology,6(8),7975-7993.
  56. Lahath, A.,Omar, N.A.,Ali, M.H.,Tseng, M. L.,Yazid, Z.(2021).Exploring food waste during the COVID-19 pandemic among Malaysian consumers: the effect of social media, neuroticism, and impulse buying on food waste.Sustainable Production and Consumption,28,519-531.
  57. Lee, D.,Hosanagar, K.,Nair, H. S.(2018).Advertising content and consumer engagement on social media: evidence from Facebook.Management Science,64(11),5105-5131.
  58. Lim, S. H.,Lee, S.,Kim, D. J.(2016).Is online consumers’ impulsive buying beneficial for e-commerce companies? An empirical investigation of online consumers’ past impulsive buying behaviors.Information Systems Management,34(1),85-100.
  59. Lin, S. W.,Lo, L. Y. S.(2016).Evoking online consumer impulse buying through virtual layout schemes.Behaviour & Information Technology,35(1),38-56.
  60. Liu, P.,He, J.,Li, A.(2019).Upward social comparison on social network sites and impulse buying: A moderated mediation model of negative affect and rumination.Computers in Human Behavior,96,133-140.
  61. Liu, Y.,Li, H.,Hu, F.(2013).Website attributes in urging online impulse purchase: an empirical investigation on consumer perceptions.Decision Support Systems,55(3),829-837.
  62. Lo, P.-S.,Dwivedi, Y. K.,Wei-Han Tan, G,Ooi, K.-B.,Cheng-Xi Aw, E.,Metri, B.(2022).Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis.Journal of Business Research,147,325-337.
  63. Lou, C.,Yuan, S.(2019).Influencer marketing: how message value and credibility affect consumer trust of branded content on social media.Journal of Interactive Advertising,19(1),58-73.
  64. Mackenzie, S. B.,Podsakoff, P. M.(2012).Common method bias in marketing: causes, mechanisms, and procedural remedies.Journal of Retailing,88(4),542-555.
  65. Marcoulides, G. A. (Ed.)(1998).Modern Methods for Business Research.Lawrence Erlbaum Associates Publishers.
  66. Markowitz-Elfassi, D.,Yarchi, M.,Samuel-Azran, T.(2019).Share, comment, but do not like: the effect of politicians’ facial attractiveness on audience engagement on Facebook.Online Information Review,43(5),743-759.
  67. Martínez-López, F. J.,Li, Y.,Liu, H.,Feng, C.(2020).Do safe buy buttons and integrated path-to-purchase on social platforms improve users’ shopping-related responses?.Electronic Commerce Research and Applications,39
  68. McClure, C.,Seock, Y. K.(2020).The role of involvement: investigating the effect of brand’s social media pages on consumer purchase intention.Journal of Retailing and Consumer Services,53,101975.
  69. Mills, J.,Aronson, E.(1965).Opinion change as a function of the communicator's attractiveness and desire to influence.Journal of Personality and Social Psychology,1,173-177.
  70. Moe, W. W.(2003).Buying, searching, or browsing: differentiating between online shoppers using in-store navigational clickstream.Journal of Consumer Psychology,13(1-2),29-39.
  71. Moon, S.,Costello, J.,Koo, D.(2017).The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction.International Journal of Advertising,36(2),246-271.
  72. Morgan, R. M.,Hunt, S. D.(1994).The commitment-trust theory of relationship marketing.Journal of Marketing,58(3),20-38.
  73. Nadler, J.,Thompson, L.,Boven, L.V.(2003).Learning negotiation skills: four models of knowledge creation and transfer.Management Science,49(4),529-540.
  74. Naujoks, A.,Benkenstein, M.(2020).Who is behind the message? The power of expert reviews on eWOM platforms.Electronic Commerce Research and Applications,44,101015.
  75. Neoreach.com (2022b). Why Nano Influencers are a Huge Deal. available at https://neoreach.com/why-nano-influencers-are-a-huge-deal/ (accessed 28 January 2022).
  76. Neoreach.com (2022a). Maximizing Influencer Marketing ROI. available at: https://neoreach.com/influencer-marketing-roi/#3_Micro-influencers (accessed 28 January 2022).
  77. Nunnally, J. C.,Bernstein, I. H.(1994).Psychometric theory.New York:McGraw-Hill.
  78. Nuseir, M.T.(2020).The extent of the influences of social media in creating “impulse buying” tendencies.Journal of Business Innovation and Research,21(3),324-335.
  79. Ozer, L.,Gultekin, B.(2015).Pre- and post-purchase stage in impulse buying: the role of mood and satisfaction.Journal of Retailing and Consumer Services,22,71-76.
  80. Parboteeah, D. V.,Valacich, J. S.,Wells, J. D.(2009).The influence of website characteristics on a consumer's urge to buy impulsively.Information Systems Research,20(1),60-78.
  81. Park, E. J.,Kim, E.Y.,Funches, V. M.,Foxx, W.(2012).Apparel product attributes, web browsing, and e-impulse buying on shopping websites.Journal of Business Research,65(11),1583-1589.
  82. Podsakoff, P. M.,MacKenzie, S. B.,Lee, J. Y.,Podsakoff, N. P.(2003).Common method biases in behavioral research: a critical review of the literature and recommended remedies.Journal of Applied Psychology,88(5),879-903.
  83. Redine, A.,Deshpande, S.,Jebarajakirthy, C.,Surachartkumtonkun, J.(2022).Impulse buying: A systematic literature review and future research directions.International Journal of Consumer Studies,1-39.
  84. Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH, available at: http://www.smartpls.com (accessed April 15, 2021).
  85. Rook, D. W.(1987).The buying impulse.Journal of Consumer Research,14(2),189-199.
  86. Ryu, S.,Ryu, S.(2021).Feeling excited and fluent: how consumers respond to the visual appeals of products in an online shopping environment.Behaviour & Information Technology,40(11),1219-1233.
  87. Saleh, K. (2017). The state of impulse buying persona – Statistics and trends. available at: https://www.invespcro.com/blog/impulse-buying/ (accessed September 6, 2021).
  88. Sarwar, M. A.,Awang, Z.,Habib, M. D.(2019).Consumer purchase regret: A systematic review.International Journal of Academic Research in Business and Social Sciences,9(9),403-425.
  89. Setyani, V.,Zhu, Y. Q.,Hidayanto, A. N.,Sandhyaduhita, P. I.,Hsiao, B.(2019).Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media.International Journal of Information Management,48,96-107.
  90. Shahid Sameeni, M.,Ahmad, W.,Filieri, R.(2022).Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode.Journal of Business Research,141,137-150.
  91. Shen, Y. C.,Huang, C. Y.,Chu, C. H.,Liao, H. C.(2010).Virtual community loyalty: an interpersonal-interaction perspective.International Journal of Electronic Commerce,15(1),49-74.
  92. Spence, M.(1974).Market Signaling.Cambridge, MA:Harvard University Press.
  93. Spence, M.(1978).Uncertainty in Economics.Academic Press.
  94. Su, W.,Peng, M. W.,Tan, W.,Cheung, Y. L.(2016).The signaling effect of corporate social responsibility in emerging economies.Journal of Business Ethics,134(3),479-491.
  95. Sundström, M.,Hjelm-Lidholm, S.,Radon, A.(2019).Clicking the boredom away–exploring impulse fashion buying behavior online.Journal of Retailing and Consumer Services,47,150-156.
  96. To, P. L.,Liao, C.,Lin, T. H.(2007).Shopping motivations on Internet: a study based on utilitarian and hedonic value.Technovation,27(12),774-787.
  97. Torres, P.,Augusto, M.,Matos, M.(2019).Antecedents and outcomes of digital influencer endorsement: An exploratory study.Psychology & Marketing,36(12),1267-1276.
  98. Tractinsky, N.,Katz, A. S.,Ikar, D.(2000).What is beautiful is usable.Interacting with Computers,13(2),127-145.
  99. Tsiros, M.,Mittal, V.(2000).Regret: A model of its antecedents and consequences in consumer decision making.Journal of Consumer Research,26(4),401-417.
  100. Van der Heijden, H.,Verhagen, T.,Creemers, M.(2003).Understanding online purchase intentions: contributions from technology and trust perspectives.European Journal of Information Systems,12(1),41-48.
  101. Vazquez, D.,Wu, X.,Nguyen, B.,Kent, A.,Gutierrez, A.,Chen, T.(2020).Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context.International Journal of Information Management,53,102135.
  102. Verhagen, T.,van Dolen, W.(2011).The influence of online store beliefs on consumer online impulse buying: a model and empirical application.Information & Management,48(8),320-327.
  103. Vohs, K. D.,Faber, R. J.(2007).Spent resources: self-regulatory resource availability affects impulse buying.Journal of Consumer Research,33(4),537-547.
  104. Vonkeman, C.,Verhagen, T.,Van Dolen, W.(2017).Role of local presence in online impulse buying.Information & Management,54(8),1038-1048.
  105. Voramontri, D.,Klieb, L.(2019).Impact of social media on consumer behavior.International Journal of Information and Decision Sciences,11(3),209-233.
  106. Wang, J.,Cole, C. A.(2016).The effects of age and expertise on product evaluations: does the type of information matter?.Management Science,62(7),2039-2053.
  107. Wang, X.,Goh, D. H. L.,Lim, E. P.,Vu, A. W. L.(2016).Understanding the determinants of human computation game acceptance: The effects of aesthetic experience and output quality.Online Information Review,40(4),481-496.
  108. Waqas, M.,Hamzah, Z. L.,Salleh, N. A. M.(2021).Customer experience with the branded content: A social media perspective.Online Information Review,45(5),964-982.
  109. Weinberg, P.,Gottwald, W.(1982).Impulsive consumer buying as a result of emotions.Journal of Business Research,10(1),43-57.
  110. Wetzels, M.,Odekerken-Schröder, G.,van Oppen, C.(2009).Using PLS path modeling for assessing hierarchical construct models: guidelines and empirical illustration.MIS Quarterly,33(1),177-195.
  111. Whitehead, J. L.(1968).Factors of source credibility.Quarterly Journal of Speech,54(1),59-63.
  112. Wilson, E. J.,Sherrell, D. L.(1993).Source effects in communication and persuasion research: a meta-analysis of effect size.Journal of the Academy of Marketing Science,21(2),101-112.
  113. Wong, K. H.,Chang, H. H.,Yeh, C. H.(2019).The effects of consumption values and relational benefits on smartphone brand switching behavior.Information Technology & People,32(1),217-243.
  114. Wu, L.,Chiu, M. L.,Chen, K.W.(2020).Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues.International Journal of Information Management,52,102099.
  115. Xiang, L.,Zheng, X.,Lee, M. K.,Zhao, D.(2016).Exploring consumers' impulse buying behavior on social commerce platform: the role of parasocial interaction.International Journal of Information Management,36(3),333-347.
  116. Xu, X.,Wu, J.-H.,Li, Q.(2020).What drives consumers’ shopping behavior in live streaming commerce?.Journal of Electronic Commerce Research,21(3),144-167.
  117. Zafar, A. U.,Qiu, J.,Li, Y.,Wang, J.,Shahzad, M.(2021).The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce.Computers in Human Behavior,115,106178.
  118. Zafar, A. U.,Qiu, J.,Shahzad, M.(2020).Do digital celebrities' relationships and social climate matter? Impulse buying in f-commerce.Internet Research,30(6),1731-1762.
  119. Zafar, A. U.,Qiu, J.,Shahzad, M.,Shen, J.,Bhutto, T. A.,Irfan, M.(2021).Impulse buying in social commerce: Bundle offer, top reviews, and emotional intelligence.Asia Pacific Journal of Marketing and Logistics,33(4),945-973.
  120. Zafar, A.U.,Shen, J.,Ashfaq, M.,Shahzad, M.(2021).Social media and sustainable purchasing attitude: role of trust in social media and environmental effectiveness.Journal of Retailing and Consumer Services,63,102751.
  121. Zafar, A.U.,Shen, J.,Shahzad, M.,Islam, T.(2021).Relation of impulsive urges and sustainable purchase decisions in the personalized environment of social media.Sustainable Production and Consumption,25,591-603.
  122. Zanna, M. P. (Ed.)(1990).Advances in Experimental Social Psychology.San Diego, CA:Academic Press.
  123. Zeelenberg, M.,Pieters, R.(2007).A theory of regret regulation 1.0.Journal of Consumer Psychology,17(1),3-18.
  124. Zhang, K. Z. K.,Xu, H.,Zhao, S.,Yu, Y.(2018).Online reviews and impulse buying behavior: the role of browsing and impulsiveness.Internet Research,28(3),522-543.
  125. Zhang, K. Z. K.,Zhao, S. J.(2020).A dual systems model of online impulse buying.Industrial Management & Data Systems,120(5),845-861.
  126. Zhang, K. Z.,Hu, B.,Zhao, S. J.(2014).How online social interactions affect consumers' impulse purchase on group shopping websites?.Proceedings of the 18th Pacific Asia Conference on Information Systems,Chengdu:
  127. Zhang, W.,Leng, X.,Liu, S.(2020).Research on mobile impulse purchase intention in the perspective of system users during COVID-19.Personal and Ubiquitous Computing,1-9.
  128. Zhao, W.,Hu, F.,Wang, J.,Shu, T.,Xu, Y.(2023).A systematic literature review on social commerce: Assessing the past and guiding the future.Electronic Commerce Research and Applications,57,101219.
  129. Zheng, X.,Men, J.,Yang, F.,Gong, X.(2019).Understanding impulse buying in mobile commerce: an investigation into hedonic and utilitarian browsing.International Journal of Information Management,48,151-160.
  130. Zmud, R.W.,Croes, H.,Shaft, T.,Zheng, W.(2010).Systematic differences in firm’s information technology signaling: Implications for research design.Journal of the Association for Information Systems,11(3),149-181.
被引用次数
  1. (2024)。入住智能旅店？以線索利用理論探討內容行銷對入住意願之影響。資訊管理學報，31(4)，417-441。
print cancel