题名

Investigation into the Post-adoption Intentions of Gamification Apps: From the Perspective of Positive Drivers and Negative Drivers to Explore the Intention to Switch to other Gamification Apps

并列篇名

遊戲化APP使用後意向調查：從正向驅動和負向驅動視角探討切換其他遊戲化APP的意向

作者

Ming-Ching Lee(李明青)；Cheng-Kui Huang(黃正魁)

关键词

Gamification apps ； Switch ； Sunk cost ； Post-adoption ； Structural Equation Model (SEM) ； Quality optimization ； Internal value ； 遊戲化 ； 切換 ； 結構方程模型 ； 沉默成本

期刊名称

資訊管理學報

卷期/出版年月

30卷3期（2023 / 07 / 31）

页次

255 - 285

内容语文

英文;繁體中文
中文摘要

In recent years, gamification apps have attracted increasing attention, and more and more companies are engaged in their development. These apps have their own functional demands, but one thing they have in common is they are embedded with game elements. Due to profitability potential, homogeneous gamification apps compete with one another in the market, causing users to switch to other homogenous gamification apps for various reasons and leading to the investments of providers and users becoming sunk costs. Although it is understood users may switch due to certain factors, there is limited research on the significant factors that ultimately affect users' switching behavior. To ascertain the reasons, this study conducts an empirical survey and develops a dual-driver SEM model to dissect the reasons for the user's intention to switch the gamification app. This research model is based on the viewpoint of individual exterior power and interior power. A total of 142 valid online responses were received as our research samples. The structural equation model (SEM) was applied for the data analysis. The results of data analysis show these exogenous variables can explain up to 46.8% of the variance of endogenous variable. This research result is expected to provide app designers, companies, and managers several constructive suggestions. In the view of designers' concerns, quality optimization and diversified services are offered to increase the internal value of the product, hoping that in addition to effectively retaining existing customers, it can also become a competitive advantage to attract customers to use their switch products.
英文摘要

在遊戲化App的開發與競爭中，使用者由於諸多原因轉而使用其他同質性產品。為探究影響使用者轉換行為的重要因素，本研究進行實證調查並建立一個雙驅動SEM模型以剖析使用者轉換遊戲化App意圖的原因。此研究模型是根據個人外部力量和內部力量的觀點。本研究以142份有效線上填答為研究樣本，採用結構方程模型（SEM）進行資料分析。研究結果顯示這些外生變數可解釋高達46.8%的內生變數的總變異量。此研究結果希望提供APP設計者、企業和管理者許多建設性的建議，避免產生沉沒成本。從設計者所重視點而言，針對切換產品的因素進行品質優化和多元化服務，提高產品的內部價值，希望在有效保留現有客戶的同時，也能成為吸引使用其他APP客戶切換至自家產品的競爭優勢。
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 管理學
参考文献
  1. Aarts, H.,Verplanken, B.,Van Knippenberg, A.(1998).Predicting behavior from actions in the past: Repeated decision making or a matter of habit?.Journal of Applied Social Psychology,28(15),1355-1374.
  2. Abbas, H. A.(2013).Quality as Determinant Factor of Customer Satisfaction: Case Study of Zain-Kuwait.iBusiness,5(03),182.
  3. Anderson, J. C.,Gerbing, D. W. J.(1988).Structural equation modeling in practice: A review and recommended two-step approach.Psychological Bulletin,103(3),411-423.
  4. APPLAUSE. (2017). Smartphone Owners Use At Least Nine Different Apps Every Day, APPLAUSE, https://www.applause.com/blog/daily-app-usage-app-annie.
  5. Bagozzi, R. P.,Yi, Y.(1991).Multitrait-multimethod matrices in consumer research.Journal of Consumer Research,17(4),426-439.
  6. Bhattacherjee, A.,Limayem, M.,Cheung, C. M. K.(2012).User switching of information technology: A theoretical synthesis and empirical test.Information & Management,49(7-8),327-333.
  7. Blut, M.,Frennea, C.M.,Mittal, V.,Mothersbaugh, D. L.(2015).How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis.International Journal of Research in Marketing,32(2),226-229.
  8. Burnham, T. A.,Frels, J. K.,Mahajan, V.(2003).Consumer switching costs: a typology, antecedents, and consequences.Journal of the Academy of Marketing Science,31(2),109-126.
  9. Calisir, F.,Calisir, F.(2004).The relation of interface usability characteristics, perceived usefulness, and perceived ease of use to end-user satisfaction with enterprise resource planning (ERP) systems.Computers in Human Behavior,20(4),505-515.
  10. Chin, W. W.,Marcolin, B. L.,Newsted, P. R.(2003).A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study.Information Systems Research,14(2),189-217.
  11. Chou, S. Y.,Shen, G. C.,Chiu, H. C.,Chou, Y. T.(2016).Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior.Journal of Business Research,69(6),2226-2232.
  12. Chuan, C. L.,Penyelidikan, J.(2006).Sample size estimation using Krejcie and Morgan and Cohen statistical power analysis: A comparison.Journal Penyelidikan IPBL,7(1),78-86.
  13. Cronin, J.,Brady, M.,Hult, G.(2000).Assessing the Effects of Quality, Value and Customer Satisfaction on Customer Behavioural Intents in Service Environment.Journal of Ratailing,76(2),193-218.
  14. Deterding, S.,Björk, S. L.,Nacke, L. E.,Dixon, D.,Lawley, E.(2013).Designing gamification: creating gameful and playful experiences.CHI'13 Extended Abstracts on Human Factors in Computing Systems
  15. Deterding, S.,Dixon, D.,Khaled, R.,Nacke, L.(2011).From game design elements to gamefulness: defining" gamification".Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments
  16. Doty, D. H.,Glick, W. H.(1998).Common methods bias: does common methods variance really bias results?.Organizational Research Methods,1(4),374-406.
  17. Fan, L.,Suh, Y. H.(2014).Why do users switch to a disruptive technology? An empirical study based on expectation-disconfirmation theory.Information & Management,51(2),240-248.
  18. Fishbein, M.,Ajzen, I.(1977).Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading.Reading, MA:Addison-Wesley.
  19. Fornell, C.,Johnson, M. D.,Anderson, E. W.,Cha, J.,Bryant, B. E.(1996).The American customer satisfaction index: nature, purpose, and findings.Journal of Marketing,60(4),7-18.
  20. Fornell, C.,Larcker, D. F.(1981).Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research,18(1),39-50.
  21. Francisco, A.,Luis, F.,González, J. L.,Isla, J. L.(2012).Analysis and application of gamification.Proceedings of the 13th international conference on interacción persona-ordenador
  22. Friedkin, N. E.,Johnsen, E. C.(1999).Social influence networks and opinion change.Advances in Group Processes,16,1-29.
  23. Gefen, D.,Straub, D.,Boudreau, M. C.(2000).Structural equation modeling and regression: Guidelines for research practice.Communications of AIS,4(1),7.
  24. Giese, J. L.,Cote, J. A.(2000).Defining consumer satisfaction.Academy of Marketing Science Review,1(1),1-22.
  25. Hair, J. F.,Ringle, C. M.,Sarstedt, M.(2011).PLS-SEM: Indeed a silver bullet.Journal of Marketing theory and Practice,19(2),139-152.
  26. Hsieh, J. K.,Hsieh, Y. C.,Chiu, H. C.,Feng, Y. C.(2012).Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework.Computers in Human Behavior,28(5),1912-1920.
  27. Hsu, C. L.,Lu, H. P.(2004).Why do people play on-line games? An extended TAM with social influences and flow experience.Information & Management,41(7),853-868.
  28. Huang, C. K.,Chen, C. D.,Liu, Y. T.(2019).To stay or not to stay? Discontinuance intention of gamification apps.Information Technology & People,32(6),1423-1445.
  29. Huang, C. K.,Chen, S. H.,Tang, C. P.,Huang, H. Y.(2019).A trade-off dual-factor model to investigate discontinuous intention of health app users: From the perspective of information disclosure.Journal of Biomedical Informatics,100,103302.
  30. Huotari, K.,Hamari, J.(2011).Gamification" from the perspective of service marketing.Proceedings of the CHI 2011 Gamification Workshop,Vancouver, British Columbia, Canada:
  31. Jia, L.,Hall, D.,Sun, S.(2014).The effect of technology usage habits on consumers’ intention to continue use mobile payments.Proceedings of the Twentieth Americas Conference on Information Systems (AMCIS),Savannah, GA, USA:
  32. Johnston, M. W.,Parasuraman, A.,Futrell, C. M.,Sager, J.(1988).Performance and job satisfaction effects on salesperson turnover: A replication and extension.Journal of Business Research,16(1),67-83.
  33. Jones, M. A.,Mothersbaugh, D. L.,Beatty, S. E.(2000).Switching barriers and repurchase intentions in services.Journal of Retailing,76(2),259-274.
  34. Jones, M. A.,Reynolds, K. E.,Mothersbaugh, D. L.,Beatty, S. E.(2007).The positive and negative effects of switching costs on relational outcomes.Journal of Service Research,9(4),335-355.
  35. Kock, N.(2015).Common method bias in PLS-SEM: A full collinearity assessment approach.International Journal of e-Collaboration (IJEC),11(4),1-10.
  36. Lee, C. L.,Huang, M. K.(2014).A nonlinear relationship between the consumer satisfaction and the continued intention to use SNS services: The moderating role of switching cost.International Journal of Electronic Business Management,12(2),90-101.
  37. Limayem, M.,Hirt, S. G.(2003).Force of habit and information systems usage: Theory and initial validation.Journal of the Association for Information Systems,4(1),65-97.
  38. Limayem, M.,Hirt, S. G.,Cheung, C. M.(2007).How habit limits the predictive power of intention: The case of information systems continuance.MIS Quarterly,31(4),705-737.
  39. Marsden, P. V.,Friedkin, N. E.(1993).Network studies of social influence.Sociological Methods & Research,22(1),127-151.
  40. Miura, A.,Yamashita, K.(2007).Psychological and Social Influences on Blog Writing: An Online Survey of Blog Authors in Japan.Journal of Computer-Mediated Communication,12(4),1452-1471.
  41. Muylle, S.,Moenaert, R.,Despontin, M.(2004).The conceptualization and empirical validation of web site user satisfaction.Information & Management,41(5),543-560.
  42. Nagengast, L.,Evanschitzky, H.,Blut, M.,Rudolph, T(2014).New Insights in the Moderating Effect of Switching Costs on the Satisfaction–Repurchase Behavior Link.Journal of Retailing,90(3),408-427.
  43. Oliver, R. L.(1981).Measurement and evaluation of satisfaction processes in retail settings.Journal of Retailing,57(3),25-48.
  44. Oliver, R. L.(1980).A cognitive model of the antecedents and consequences of satisfaction decisions.Journal of Marketing Research,17(4),460-469.
  45. Oliver, R. L.,DeSarbo, W. S.(1988).Response determinants in satisfaction judgments.Journal of Consumer Research,14(4),495-507.
  46. Ouellette, J. A.,Wood, W. J.(1998).Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior.Psychological Bulletin,124(1),54-74.
  47. Paul, R. K.(2006).Agricultural StatisticsAgricultural Statistics,New Delhi:IASRI.
  48. Pavlou, P. A.,Liang, H.,Xue, Y.(2007).Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective.MIS Quarterly,31(1),105-136.
  49. Podsakoff, P. M.,MacKenzie, S. B.,Lee, J.(2003).Common method biases in behavioral research: a critical review of the literature and recommended remedies.Journal of Applied Psychology,88(5),879-903.
  50. Podsakoff, P.,Organ, D.(1986).Self-reports in organizational research: Problems and prospects.Journal of Management,12(4),531-544.
  51. Richardson, H. A.,Simmering, M. J.,Sturman, M. C.(2009).A tale of three perspectives: Examining post hoc statistical techniques for detection and correction of common method variance.Organizational Research Methods,12(4),762-800.
  52. Ritzer, G. (Ed.)(2007).The Blackwell encyclopedia of Sociology.
  53. Sawang, S.,Newton, C.,Jamieson, K.(2013).Increasing learners’ satisfaction/intention to adopt more e‐learning.Education and Training,55(1),83-105.
  54. Seaborn, K.,Fels, D. I.(2015).Gamification in theory and action: A survey.International Journal of Human-Computer Studies,74,14-31.
  55. Sharma, S.,Crossler, R. E.(2014).Disclosing too much? Situational factors affecting information disclosure in social commerce environment.Electronic Commerce Research and Applications,13(5),305-319.
  56. Shemwell, D. J.,Yavas, U.,Bilgin, Z.(1998).Customer‐service provider relationships: an empirical test of a model of service quality, satisfaction and relationship‐oriented outcomes.International Journal of Service Industry Management,9(2),155-168.
  57. Spector, P. E.(1987).Method variance as an artifact in self-reported affect and perceptions at work: Myth or significant problem?.Journal of Applied psychology,72(3),438.
  58. Spencer, H. (1896). The Principles of Psychology, Longman, Brown, Green & Longman, London.
  59. TechCrunch. (2017). Report: Smartphone owners are using 9 apps per day, 30 per month. https://techcrunch.com/2017/05/04/report-smartphone-owners-are-using-9-apps-per-day-30-per-month/.
  60. Ting, S. C.(2014).The relationship between customers’ switching cost and repurchase intention: The moderating role of satisfaction.Journal of Service Science and Management,7(4),313-322.
  61. Vale, L.,Silcock, J.,Rawles, J.(1997).An economic evaluation of thrombolysis in a remote rural community.BMJ,314,570-572.
  62. Veenhoven, R.(1996).Developments in satisfaction-research.Social Indicators Research,37(1),1-46.
  63. Venkatesh, V.,Davis, F. D.(2000).A theoretical extension of the technology acceptance model: Four longitudinal field studies.Management Science,46(2),186-204.
  64. Verplanken, B.,Aarts, H.,Van Knippenberg, A.(1997).Habit, information acquisition, and the process of making travel mode choices.European Journal of Social Psychology,27(5),539-560.
  65. Verplanken, B.,Aarts, H.,van Knippenberg, A.,Moonen, A.(1998).Habit versus planned behaviour: a field experiment.British Journal of Social Psychology,37(1),111-128.
  66. Waltz, C. F.,Strickland, O. L.,Lenz, E. R.(1991).Measurement in nursing research.philadelphia:F.A. Davis.
  67. Wang, S. M.,Lin, J. C. C.(2011).The effect of social influence on bloggers' usage intention.Online Information Review,35(1),50-65.
  68. Wang, Y. S.(2003).Assessment of learner satisfaction with asynchronous electronic learning systems.Information & Management,41(1),75-86.
  69. Williams, L. J.,Cote, J. A.,Buckley, M. R.(1989).Lack of method variance in self-reported affect and perceptions at work: reality or artifact?.Journal of applied psychology,74(3),462.
  70. Williams, L. J.,Hazer, J. T.(1986).Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods.Journal of Applied Psychology,71(2),219-223.
  71. Willys, N.(2018).Customer Satisfaction, Switching Costs and Customer Loyalty: An Empirical Study on the Mobile Telecommunication Service.American Journal of Industrial and Business Management,8,1022-1037.
  72. Xu, H.,Dinev, T.,Smith, J.,Hart, P.(2011).Information privacy concerns: Linking individual perceptions with institutional privacy assurances.Journal of the Association for Information Systems,12(12),798-824.
  73. Zhang, K. Z.,Cheung, C. M.,Lee, M. K.(2012).Online service switching behavior: the case of blog service providers.Journal of Electronic Commerce Research,13(3),184-197.
print cancel