數位典藏藝術類網站頁面之使用者經驗研究

A Study of User Experience of Art Websites at Digital Archives Program in Taiwan

許峻誠(Chun-Cheng Hsu)

數位典藏綱站 ； 使用者經驗 ； 情感性 ； 多元尺度分析法 ； digital archives website ； user experience ； affective design ； MDSanalysis

藝術教育研究

22期（2011 / 12 / 01）

79 - 103

繁體中文

目前各研究領域對於數位典藏網站的研究方向多為資料庫建構、技術研發等相關議題，但是網站的使用者經驗已被許多研究證實是影響使用者信任度與評價網站優劣的重要因素。本研究目的在瞭解數位典藏藝術類網站之使用者經驗，主要針對使用性與情感性兩個層面的探討。本研究第一階段利用專家法以及使用者評估探討網頁使用性，第二階段則利用語意分析調查探究情感性議題。本研究結果如下：（1）網站的使用性準則透過因素分析法歸納出六個重要因素。（2）情感性調查結果的數據，經由多元尺度分析的MDPREF運算可發現使用者感知數位典藏網頁意象可由「形象風格性」與「內容性」兩個向度組成，使用者往往從瀏覽首頁的短暫過程中感受此網站的形象風格以及內容豐富度。研究結果希望作為往後開發平臺介面或設計教學之參考，進而使現今數位典藏藝術類網站的使用效益與藝術推廣發揮到最大。

Many studies involving digital archive websites focus on issues related to database construction or technology development. Recently studies have been verified user experience as a key factor influencing users' judgment of a website. Therefore, this research focuses on usability and affective factors of the digital archive webpage design. The first stage was to invite participants to evaluate the usability of webpages. In second stage, semantic differential scale methods and MDS's MDFREF analysis was used to discuss the affective issues of webpages. There are two main findings. First, the 16 usability criteria were analyzed using Factor Analysis to identify six major dimensions. Second, this study constructed the perception space of digital archive webpages by using MDS analysis. The result shows that perception space can be constructed by two dimensions, labeling the two axes Style and Content. The results hope to provide the design guidelines for practice and produce the best possible benefit from art websites at digital archives program.

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