從MMORPG中的玩家動機看社群形成與認同航道

Exploring Online Community Formation and Identity Trajectory from MMORPG Players' Motivation

10.29843/JCCIS.200907.0005

楊馥祤(Euphony F. Y. Yang)；廖長彥(Calvin C. Y. Liao)

MMORPG ； 認同 ； 社化 ； 動機 ； 實踐社群 ； MMORPG ； identity ； sociation ； motivation ； community of practice

資訊社會研究

17期（2009 / 07 / 01）

185 - 204

繁體中文

MMORPG中的互動特性，促使玩家創造大量虛擬公會社群，讓公會對玩家遊戲投入可能造成的影響成為重要議題。本研究利用Simmel的社型理論，剖析公會社群形成之於玩家的必要性，探討公會如何因應玩家的遊戲需求，在兩造作利益交換，以及玩家間如何運用彼此的角色特質，透過相互補償，使交互作用達到平衡，文末以Wenger(1998)實踐社群中的認同概念為探照燈，分析Yee(2006)玩家線上遊戲三動機：成就、社會和浸泡，探究玩家如何藉由參與，發現角色的自我價值與能力，從而發展其認同航道。

The interaction character of MMORPG makes possible the players' creation of the vast online consortia community and thereby makes the influence of the consortia community's to the players a significant issue. This study was based on Sociation theory (Simmel, 2002) and analyzed the necessity of online consortia community formation for players. The study explored how the online consortia community respond the player's demand for games and how they exchange benefit among themselves, and how the players use the character of their roles and through mutual compensation to balance the interaction. On the other hand, the study was in the light of identity concept of community of practice (Wenger, 1998) and three kind of motivation while the players playing online games: achievement, society, and immersing (Yee, 2006) probed how the players discover the self-value and competence of their role and then extend their identity trajectory by participating games.

1. Axelrod, R.(1984).The Evolution of Cooperation.New York:Basic Books.
2. Bessiere, K.,Seay, F.,Kiesler, S.(2007).The Ideal Elf: Identity Exploration in World of Warcraft.CyberPsychology and Behavior,10,530-535.
3. Ducheneaut, N.,Yee, N.,Nickell, E.,Moore, R. J.(2006).Alone Together? Exploring the Social Dynamics of Massively Multiplayer Games.conference proceedings on human factors in computing systems CHI 2006,Montreal, PQ, Canada:
4. Ducheneaut, N.,Yee, N.,Nickell, E.,Moore, R. J.(2007).The life and death of online gaming communities: a look at guilds in world of warcraft.Conference on Human Factors in Computing Systems CHI 2007,California, USA:
5. Ducheneaut, N.,Yee, N.,Nickell, E.,Moore, R. J.(2006).Building an MMO With Mass Appeal: A Look at Gameplay in World of Warcraft.Games and Culture,1(4),281-317.
6. Hollenbeck, J.R.,Ilgen, D.R.,Sego, DJ,Hedlund, J.,Major, D.A.,Phillips, J.(1995).Multilevel theory of team decision making: Decision performance in teams incorporating distributed expertise.Journal of Applied Psychology,80,292-316.
7. The Sopranos Meets Ever Quest: Social Networking in Massively Multiplayer Online Games
8. Lave, J.,Wenger, E.(1991).Situated learning: legitimate peripheral participation.Cambridge, MA:Cambridge University Press.
9. Manninen, T.,Kujanpää, T.(2007).The Value of Virtual Assets-The Role of Game Characters in MMOGs.International Journal of Business Science and Applied Management,2(1),21-33.
10. My guild, my people: role of guilds in massively multiplayer online games
11. Rouse, R.(2000).Game Design: Theory & Practice.Texas:Wordware Publishing, Inc., Plano.
12. Shaffer, D. W.,Gee, J. P.(2006).How Computer Games Help Children Learn.New York:Palgrave Macmillan Press.
13. Wenger, E.(1998).Communities of Practice. Learning, Meaning, and Identity.Cambridge, MA:Cambridge University Press.
14. Communities of Practice in MMORPGs: An Entry Point into Addiction?
15. Yee, N.(2006).Motivations for play in online games.CyberPsychology and Behavior,9(6),530-535.
16. 蓋奧爾格·齊美爾、林榮遠譯(2002)。社會是如何可能的。中國:廣西師範大學出版社。