差異性連結策略與流動性網絡之建構：以大埔農地徵收事件為例

The Differentiated Link Strategies and the Construction of Network Flows: A Case Study of the Dapu Farmland Expropriation Event

10.29843/JCCIS.201407_(27).0002

黃惠英(Huey-Ing Huang)

連結 ； 流動 ； 權威 ； 集中區 ； 網絡 ； Link ； flow ； authority ； hub ； network

資訊社會研究

27期（2014 / 07 / 01）

30 - 57

繁體中文

本研究嘗試以大埔農地徵收事件為例，透過數位文本的接合交錯之探索，剖析各類網站的差異化產製與連結策略，並進一步探尋流動的權力結構。本研究主要發現如下：一、從創造、複製轉貼、連結設定、到讀者回應，各類網站之網絡環境型塑角色各異。二、傳統新聞媒體網站獲推薦連結比率最高，是權威性消息來源的主要象徵，與其他網站呈現不對稱的單向流動關係。三、部落格彰顯資源交換彈性，是最具代表性的集中區，但大量轉貼專業媒體報導，顯露個人媒體的社會參與之矛盾。四、純數位新聞媒體之生產力與權威性雖不及傳統媒介，但新聞權力出現逐步分化現象，部份轉移到新媒介與網絡流動。

The Dapu farmland expropriation case was used as an example for this study. By exploring the interdigitation of digital texts, the differentiated productions and link strategies employed for various types of websites were analyzed. Additionally, the power structure of flows was further investigated. The primary findings of this study were as follows: (a) The network environment formation roles differed for various types of websites regarding the content creation, copying and reposting, link setting, and reader feedback. (b) Traditional news media websites had the highest referral link rate, which was a major indicator of authoritative information sources. However, an asymmetrical one-way flow relationship existed between them and other websites. (c) Blogs exhibited flexible source exchanges and, thus, were the information-sharing platform with the greatest representativeness. Nonetheless, the significant reposts of media reports also exposed that the individual' social participation was deeply affected by the mass media. (d) The productivity and authority of pure or web-only online news media were not as high as that of traditional media; however, news power had been gradually decentralized, with certain powers having been transferred to new media and network flows.

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