臺灣記者部落格的性別差異

Gender Difference in Taiwan's Journalists' Blogs

10.29843/JCCIS.201501_(28).0003

王泰俐(Tai-Li Wang)

部落格 ； 社群媒體 ； 新聞記者 ； 性別文化 ； blog ； social media ； journalist ； gender culture

資訊社會研究

28期（2015 / 01 / 01）

67 - 103

繁體中文

網路Web2.0時代，部落格以其開放參與的特性，改變新聞專業文化，因而使記者部落格成為傳播研究的觀察場域。本文從性別差異的角度探究臺灣記者部落格空間的性別文化。研究結果發現，記者部落格仍複製了真實社會結構的性別差異，男性記者部落格在各類新聞專業概念的呈現上，均較女性記者部落格顯著。而女性記者部落格內容偏好軟性私人議題，複製了線下世界新聞路線的分工型態；高達八成的女記者部落格以私密性質的自我揭露方式來呈現自我，在經營部落格上則呈現較強烈的社交動機，也更容易採用贊成式的回應方式。值得注意的是，無論男性與女性記者，均少主動經營與網友間的互動；但電子媒體的記者仍比平面媒體的記者較常與網友互動，不過也僅限於私人議題的交流。不論性別，臺灣的記者部落格均非常少見國外記者透過部落格與群眾共同產製新聞的情況，未將部落格視為具有公眾性質的傳播管道。

Prior blog research mostly focuses on general users, but some professionals devoted to blog research, especially news professionals'. In the age when news culture is under dramatic changes due to web technologies, this paper investigates whether stereotyped gender culture in Taiwan's journalistic practice will be replicated in journalists' blogs. Research indicates that traditional gender differences are still replicated in Taiwanese journalists' blogs. Male journalists tend to present much more profession-related content than female journalists. In contrast, female journalists prefer professional-unrelated, soft and personal content in their blogs. In addition, female journalists tend to reveal more about their families and friends as self-presentation strategies in blogs, mostly via pictures. Both genders are found to have few responses to blog readers' comments; if they do, positive responses rather than refutative responses will be adopted. In general, Taiwanese journalists do not prefer connecting to other online sources through hyperlinks, nor communicating with blog readers in active ways. Taiwanese journalists' blogs remain very private social media, rather than open or communicative spheres for publics to participate in.

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