题名

動態消息演算法、能見度、與新聞經營：以Facebook平台為例

并列篇名

The News Feed Algorithm, Visibility, and News Business: Using Facebook as an Example

DOI

10.29843/JCCIS.201801_(34).0003

作者

蕭維傑(Wei-Jie Xiao)；王維菁(Wei-Ching Wang)

关键词

Facebook ； 動態消息演算法 ； 能見度 ； 新聞媒體 ； 新聞 ； Facebook ； news feed algorithm ； visibility ； news media ； news

期刊名称

資訊社會研究

卷期/出版年月

34期（2018 / 01 / 01）

页次

63 - 104

内容语文

繁體中文
中文摘要

本研究聚焦 Facebook 動態消息演算法的能見度支配，希望藉此釐清台灣新聞媒體在 Facebook 動態消息能見度上的策略行動與回應偏向，產生了何種社群媒體新聞生產、流通與消費的交互作用與經濟社會文化結果。研究發現，演算法作為分配秩序，替媒體建構出能見度的差別待遇和不確定性，媒體為爭取被看見的機會，企圖建立暫時的成功模式，以繼續維持流量換取廣告營收的舊有生存條件，但最終此等交互作用形塑出組織經濟、新聞市場、新聞產品三個面向的矛盾糾結，過往由大眾媒體主導的利益分配、市場變化、品質產出已不復存在。
英文摘要

This study focused on the visibility dominance as due to Facebook's dynamic information algorithm to clarify the strategic actions and response tendencies of the news media in Taiwan; the types of reciprocal effects from the creation, circulation, and consumption of social media news; and the economic, social, and cultural results. We found that the algorithm distributes order and constructs differential treatments and uncertainties in terms of media visibility. To fight for the opportunities to be seen, the media have developed the see-through and fight strategic actions in an attempt to establish a temporary success model and maintain the old traffic for advertisement revenue survival pattern. Ultimately, these reciprocal effects shape the contradictory entanglements between the organization economy, the news market, and the news products. The profit distribution, market changes, and quality output once dominated by the mass media no longer exist.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 社會學
社會科學 > 傳播學
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  2. 陳炳宏,林玉鵬,王維菁(2020)。數位網路時代下媒體素養教育政策再思考。教育科學研究期刊，65(1)，115-136。
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  7. 林玉鵬(2021)。人工智慧時代的媒體素養－人機傳播觀點的初探性研究。臺灣東亞文明研究學刊，18(1)，1-41。
  8. 邵軒磊(2020)。機器學習與日本研究的對話：以中國社會科學院《日本學刊》為例。臺灣東亞文明研究學刊，17(2)，77-105。
  9. (2020)。公領域私語化：臺灣社群媒體政治新聞貼文與討論分析。中華傳播學刊，38，215-252。
  10. (2023)。營收破壞，流通依賴：數位平台對臺灣報業與雜誌的經濟衝擊。中華傳播學刊，43，7-55。
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