题名

從區位理論探討線上遊戲與行動遊戲之競爭－由消費者角度分析

并列篇名

A Niche Analysis on the Competition between Online Games and Mobile Games

DOI

10.29843/JCCIS.202301_(44).0005

作者

張彤瑄(Tung-Hsuan Chang)；王嵩音(Song-In Wang)

关键词

市場競爭 ； 區位理論 ； 線上遊戲 ； 行動遊戲 ； Market competition ； niche theory ； online game ； mobile game

期刊名称

資訊社會研究

卷期/出版年月

44期（2023 / 01 / 01）

页次

129 - 162

内容语文

繁體中文;英文
中文摘要

本研究旨在探討兩種遊戲平台間的競爭情形，以消費者資源角度出發，利用區位理論來分析線上遊戲與行動遊戲平台之區位寬度、區位重疊度與區位優勢。本研究採用網路問卷調查法，訪問擁有兩種遊戲平台之遊玩經驗者，回收共967份有效問卷。本研究將消費者資源面向分為「便利性」、「易用性」、「社交性」與「沉浸經驗」。研究結果發現兩種遊戲平台在不同的消費者資源面向中各自具有優勢，能夠互補缺陷，在遊戲市場中共生共存。
英文摘要

The purpose of this study was to examine the competition between online gaming platforms and mobile gaming by using niche theory to analyze the niche-breadth, niche overlap, and niche advantages of the two platforms. Data were collected from an online survey with 967 respondents who have both online game and mobile game experiences. The results showed that the two game platforms have their own advantages in different consumer resources. Implications for research and practices are discussed herein.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 社會學
社會科學 > 傳播學
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