英文摘要
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This study aimed to investigate students' learning efficiency of performing arts through multimedia resources which were assimilated with the self-compiled creative commercial lessons. Students could learn to appreciate the aesthetics of video commercial through group working, planning, multimedia resources and creativity using, commercial advertisements producing, technology literacy enhancing, and showing the respects to their peers' works et. al,. Action research approach was adopted to conduct this research. The purposes of this research were listed as follows: (1) to developed and design multimedia resources usage in performing arts lessons for junior high school students, (2) to probe into the implementation process of multimedia resources being integrated in performing arts lessons of junior high schools, and (3) to investigate the impact of lessons embedded with multimedia resources on students' learning of performing arts. A total of twelve-week action research was conducted to investigate whether students could meet the standard of teaching goals. Based on the finding and discussion, this study concluded: (1) The Play Advertisements with Creativity lessons, a total of four units. Creative commercials were selected as materials for these lessons and combined with multimedia resources. Teaching strategies of creative thinking were used to activate students' thinking. The lessons integrated with the concept of literacy-based curriculum and combined with cooperative learning. (2) Students were highly interested in advertising materials and willing to create and perform their own advertisement through the teacher's guiding. Upon reflection, the teaching periods should be adjusted elastically and the room for discussion should be provided. (3) Lessons assimilated with multimedia resources had significant effects on students' aspirations to learn performing arts, information literacy, and cultivation of arts.
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