题名

網路空間內電子企業之本質-探索性研究

并列篇名

The Nature of the E-business in Cyberspace-An Exploratory Study

DOI

10.6295/TAMJ.2002.0102.06

作者

洪世章(Shih-Chang Hung);余孝倫(Hsiao-Lun Yu);劉子歆(Tzu-Hsin Liu)

关键词

電子企業 ; 交易成本 ; 組織場域 ; 網際網路 ; e-business ; transaction cost ; organization field ; Internet

期刊名称

台灣管理學刊

卷期/出版年月

1卷2期(2002 / 03 / 01)

页次

289 - 316

内容语文

繁體中文

中文摘要

在現代網際網路技術之衝擊下,電子企業已經是被普遍認可存在之經濟實體。相對於許多研究探討電子企業之事業目標與技術策略,解讀電子企業為何存在之根本研究卻很缺乏。據此,本研究在理論上結合交易成本與組織場域概念提出,網際網路的發展,提供企業得以在網路空間創造一個虛擬之組織場域,內部化或經濟化市場交易活動,因此電子企業得以取代實體企業存在。為了在實徵上顯示此論點之有效性,本研究具體提出一個建立於結構和策略交互作用之網路場域矩陣,並引述許多電子企業營運之具體例子,說明分別位處於網際網路萌芽期及高度成長期的電子企業,在實務上如何透過網際網路,在虛擬市場空間中,降低交易成本。本研究最後並提供幾點未來相關研究建議。

英文摘要

Given the impact of Internet on our society, the e-business has been now commonly recognized as an important economic entity driving capitalism. Although many have studied its business ends and technology means, little attention has been paid to examine why an economic organization is able to move from the physical marketplace towards cyberspace. In this paper, we combine transaction cost theory and the concept of organization field to study the nature of the e-business in cyberspace. We argue that the essence of the e-business is its capacity to create a virtual organization field capable of internalizing or economizing transaction costs in cyber-marketplace. A matrix based on our argument is proposed to illustrate the effects of the virtual organizational field on transaction costs. The paper concludes with some future research directions.

主题分类 社會科學 > 管理學
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