台灣廠商導入電子商務之影響因素及導入後績效變化初探

Exploring the Factors Affecting Taiwan's Enterprises in Use of E-Commerce and the Performance Change after the Use

10.6295/TAMJ.2002.0102.09

葉桂珍(Quey-Jen Yeh)；王健全(Jiann-Chyuan Wang)；黃吉村(Chi-Tsun Huang)

創新採用 ； 電子商務 ； 組織創新 ； Innovation adoption ； E-commerce ； Organizational innovation

台灣管理學刊

1卷2期（2002 / 03 / 01）

357 - 380

繁體中文

本研究目的在瞭解現階段台灣廠商導入電子商務的情況，以及導入與未導入廠商在各項企業與產業特性，及對導入電子商務的正負面認知上之差異性。研究結果有下列發現：（一）目前台灣五百大企業中，有30%廠商導入電子商務，導入後的各項績效指標大多有所增長，顯示電子商務在台灣仍具有發展空間；（二）組織內正式化程度越大、資訊部門之位階越高、或產品多樣化程度越高者，有領先導入電子商務之情況；（三）引進電子商務所帶來的各項效益似乎似無法解釋廠商導入與未導入電子商務之決策差異；（四）對電子商務的負面問題考量是影響未導入廠商尚未導入電子商務的關鍵因素之一，尤其是在系統標準化、介面聯繫能力、網路品質成本、交易安全、技術支援、產品適用性等問題之考量上，未導入廠商顯著地比導入廠商來得保守、謹慎。

The purpose of this study is to understand the current status of E-commerce (EC) adopted by Taiwan's enterprises, and to explore the difference in industrial and firms' characteristics, as well as the benefits and problems concerned between companies which have and have not adopted the EC. The findings have the following features: (1) Among the 500 top companies in Taiwan, about 30% of them have adopted EC. Their improvements over various performance indices after the adoption indicate the potential benefit for Taiwan's enterprises to develop EC. (2) For a company, the higher the degree of formalization, the various the products it produced, and the higher the level of the MIS department in it, the earlier would it adopt an EC. (3) The benefits of EC seem not the critical factors that affect a company in determining a use of EC. (4) Companies' concerns over various EC problems, especially the problems of system standardization, interface and connection, network quality and maintain cost, transaction security, technical support, and product compatibility seem the main issues that defer a company to use EC at the current stage.

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