製造商市場導向對其彈性績效與供應鏈關係穩定性之影響

Manufacturer's Market Orientation, Its Flexibility Performance and Supply Chain Relationship Maintenance

10.6295/TAMJ.2004.0401.02

顧萱萱(Hsuan-Hsuan Ku)；蘇禛涵(Zhen-Han Su)

市場導向 ； 產量彈性 ； 新產品上市彈性 ； 配銷彈性 ； 供應鏈關係穩定性 ； market orientation ； volume flexibility ； launch flexibility ； distribution flexibility ； supply chain relationship maintenance

台灣管理學刊

4卷1期（2004 / 02 / 01）

25 - 42

繁體中文

本研究以供應鏈關係管理為主題，首先分析製造商上游與下游市場導向對改善其彈性績效，提升彈性回應能力的影響效果；其次，將製造商彈性績效作為吸引其他供應鏈成員維持合作關係的誘因，探討其在穩定供應鏈關係中可發揮的功效。經由118家電腦硬體設備製造商之實證研究結果顯示：製造商上游市場導向對提升其彈性績效的影響並不顯著，但製造商下游市場導向對其產量彈性、新產品上市彈性或配銷彈性均有顯著正向影響；至於製造商彈性績效對供應鏈關係穩定性的影響部分，除新產品上市彈性外，產量彈性與配銷彈性皆有顯著正向影響。

This study focuses on the topic of supply chain relationship management and explores the impact of manufacturer's market orientation on its flexibility performance, and in turn on supply chain relationship maintenance. The results, which based on data from 118 computer-related hardware manufacturers in Taiwan, showed that the influences of manufacturer's upstream market orientation on its flexibility performance were not significant, but manufacturer's downstream market orientation has significantly positive relationship with its flexibility performance, including volume flexibility, launch flexibility, and distribution flexibility. In addition, except launch flexibility, manufacturer's volume flexibility and distribution flexibility would induce supply chain members to sustain the long-term relationships with the manufacturer.

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