影響綠色技術之前置因素與調節因素之研究：以綠建築為例

A Study of the Drivers and Moderators of Green Technology: Green Buildings as Examples

10.6295/TAMJ.2016.1601.04

李勇輝(Yong-Hui Li)；黃靖文(Jing-Wen Huang)；潘姵如(Pei-Ju Pan)

TOE架構 ； 創新擴散模型 ； 綠色技術 ； 綠建築 ； TOE architecture ； innovation diffusion model ； green technology ； green building

台灣管理學刊

16卷1期（2016 / 02 / 01）

61 - 78

繁體中文

因應綠色時代，人們的綠色意識大幅提升，亦帶動組織對綠色議題的重視程度，促使組織增加綠色技術的採用率。綠色技術的出現，是希望可以透過綠化的方式保護環境，回顧文獻雖然有綠色技術相關探討，但卻少有研究探討綠色技術之前置因素與調節因素的影響關係，為此，本研究係以採用綠建築之組織為研究對象，透過科技－組織－環境（TOE）架構分析綠色技術的前置因素，分別為創新屬性、組織因素與環境因素，利用實證問卷調查方式分析前置因素與綠色技術的關係，並進一步探討環境參與之調節效果。研究發現創新屬性、組織因素與環境因素會正向影響組織採用綠色技術，環境參與會正向調節前置因素與綠色技術之間的關係。

Because of the rising concerns of environmental consciousness, organizations pay attention to green issues and increase the adoption of green technology. Green technology is to protect the environment through greening method. Little research explores the drivers and moderators on the adoption of green technology. Synthesizing insights from literature review, this study focuses on green building to explore green technology and uses Technology- Organization-Environment (TOE) framework to identify innovation attribute, organizational factors, and environmental factors as the potential drivers of green technology. This study further examines the moderating effect of environmental participation. The results show that innovation attribute, organizational factors, and environmental factors have positive effects on green technology. Environmental participation positively moderates the relationship between the drivers and green technology.

1. 王嵩竑(2007)。護理人員認知之RFID 系統創新性對其使用該系統意圖之影響。醫護科技學刊，9(2)，89-102。
   連結：
2. 內政部統計處（2015）。「內政統計通報 我國綠建築標章推動情形」，2015 年 10 月15 日，取自http://sowf.moi.gov.tw/stat/week/list.htm
3. Sherif, M., & Cantril, H. 1947. The psychology of ego-involvements. New York: Wiley
4. 財團法人台灣建築中心，2015，「全部通過案件一覽表 統計至104 年10 月」，2015 年12 月15 日， 取自http://gb.tabc.org.tw/modules/filelist/index.php/main/flist/15
5. Bose, R.,Luo, X.(2011).Integrative framework for assessing firms' potential to undertake Green IT initiatives via virtualization - A theoretical perspective.Journal of Strategic Information Systems,20,38-54.
6. Bradford, M.,Earp, J. B.,Grabski, S.(2014).Centralized end-to-end identity and access management and ERP systems: A multi-case analysis using the technology organization environment framework.International Journal of Accounting Information Systems,15,149-165.
7. Cervellon, M.-C.(2012).Victoria's dirty secrets: Effectiveness of green not-for-profit messages targeting brands.Journal of Advertising,41(4),133-145.
8. Chan, S.(2015).Green building design related to Feng Shui Issues in Taiwan.Journal of Engineering and Architecture,3(1),19-27.
9. Chang, C. Y.,Lin, H. T.,Ho, M. C.(2012).Sustainability assessment tool of green building renovation in Taiwan: An introduction to EEWH-RN.International Journal of Sustainable Construction,1(1),25-31.
10. Cho, Y. N.(2015).Different shades of green consciousness: The interplay of sustainability labeling and environmental impact on product evaluations.Journal of Business Ethics,128,73-82.
11. Fornell, C.,Larcker, D. F.(1981).Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research,18,39-50.
12. Griffin, S.(2013).The World Trade Organization: A barrier to green energy.Transnational Law & Contemporary Problems,22,205-226.
13. Hair, J. F.,Black, W. C.,Babin, B. J.,Anderson, R. E.(2010).Multivariate data analysis: A global perspective.Upper Saddle River, NJ:Pearson.
14. Kapoor, K. K.,Dwivedi, Y. K.,Williams, M. D.(2014).Examining consumer acceptance of green innovations using innovation characteristics: A conceptual approach.International Journal of Technology Management & Sustainable Development,13,135-160.
15. Kronrod, A.,Grinstein, A.,Wathieu, L.(2012).Go green! Should environmental messages be so assertive?.Journal of Marketing,76(1),95-102.
16. Lin, H. F.(2014).Understanding the determinants of electronic supply chain management system adoption: Using the technology-organization-environment framework.Technological Forecasting & Social Change,86,80-92.
17. Liu, C. Y.,Yang, S. S.,Lin, I. C.(2014).Critical factors of educational institutions adoption for BS 10012: Persional information management system.International Journal of Network Security,16,161-167.
18. Molla, A.(2009).Organizational motivations for green IT: Exploring green IT matrix and motivation models.Pacific Asia Conference on Information Systems (PACIS),Hyderabad, India:
19. Molla, A.,Cooper, V.,Pittayachawan, S.(2011).The green IT readiness (G-readiness) of organizations: An exploratory analysis of a construct and instrument.Communications of the Association for Information Systems,29(4),67-96.
20. Murugesan, S.(2008).Harnessing green IT: Principles and practices.IT Professional,10(1),24-33.
21. Nazari, G.,Karim, H.(2011).Västerås, Sweden,Malardalen University.
22. Nazari, G.,Karim, H.,Co, T. R. E.(2012).Green IT adoption: The impact of IT on environment: A case study on Green IT adoption and underlying factors influencing it.the 17th Conference on Electrical Power Distribution Networks,Tehran, Iran:
23. Picoto, W. N.,Bélanger, F.,Palma-dos-Reis, A.(2014).An organizational perspective on m-business: Usage factors and value determination.European Journal of Information Systems,23,571-592.
24. Podsakoff, P. M.,MacKenzie, S. B.,Lee, J. Y.,Podsakoff, N. P.(2003).Common method biases in behavioral research: A critical review of the literature and recommended remedies.Journal of Applied Psychology,88,879-903.
25. Rogers, E. M.(2003).Diffusion of innovations.New York:Free.
26. Tornatzky, L. G.,Fleischer, M.(1990).The processes of technological innovation.New York:Wiley.
27. Tornatzky, L. G.,Klein, K. J.(1982).Innovation characteristics and innovation adoptionimplementation: A meta-analysis of findings.IEEE Transactions on Engineering Management,29,28-45.
28. Wang, Y. S.,Li, H. T.,Li, C. R.,Zhang, D. Z.(2016).Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework.Tourism Management,53,163-172.
29. Yahya, N.,Nair, S. R.,Piaralal, S. K.(2014).Green practices adoption framework for small and medium sized logistics firms in Malaysia.Sains Humanika,2(3),79-84.
30. Zhou, K. Z.,Li, C. B.(2010).How strategic orientations influence the building of dynamic capability in emerging economies.Journal of Business Research,63,224-231.
31. Zhu, Q.,Sarkis, J.,Lai, K. H.(2012).Green supply chain management innovation diffusion and its relationship to organizational improvement: An ecological modernization perspective.Journal of Engineering and Technology Management,29,168-185.
32. 吳氏莎莉(2013)。碩士論文(碩士論文)。中國文化大學國際貿易學系。
33. 邱皓政(2011)。量化研究與統計分析。台北:五南。
34. 胡仕儀(2012)。人類與生態的永續共存—談台灣綠色建築之美。光連：光電產業及技術情報，99，33-38。
35. 陳國龍(2007)。涉入理論及其衡量。商業時代，3，69-71。
36. 黃興進、韓懷恩、郭光明、鄭嘉挺(2011)。以糖尿病為例探討影響醫院建置個人健康記錄入口網站之關鍵因素—資訊人員之觀點。資訊管理學報，19(2)，407-437。
37. 劉庭芬、陳清楠(2011)。國內外綠建築評估系統比較。中興工程，113，87-94。

1. 蔡群立,辛宜芳(2021)。影響店家使用行動支付裝置意願之探討。商略學報，13(3)，201-218。