企業家的動態學習過程：許文龍及其奇美集團的個案研究

A Dynamic Model of the Entrepreneurial Process: A Case Study of Wen-Lung Hsu and His Chi Mei Group

10.30087/APEMR.200809.0004

陳善瑜；余赴禮

企業家過程 ； 學習 ； 主體人理論 ； 奇美集團 ； 許文龍 ； Entrepreneurial Process ； Learning ； Theory of Human Agency ； Chi Mei Group ； Wen-Lung Hsu

亞太經濟管理評論

12卷1期（2008 / 09 / 01）

49 - 76

繁體中文

本文根據韋伯與舒茲的主體人理論，建立一套企業家的動態學習理論。企業家係由其日常生活的經驗中累積其知識存量，用以解決企業經營中所碰到的各種問題。如果所發生的事件是熟悉的，則根據經驗法則解決之。如果所發生的事是不曾遭遇過的，那麼以老辦法來解決新問題注定必然失敗。大多數的人會嘗試採取新辦法來解決新問題。如果新辦法行得通，以後就會沿用而成為經驗法則。本文將此理論架構應用於許文龍的學習歷程與奇美集團之成長。

This paper presents a dynamic model of the entrepreneurial process based on Weber's and Schutz's theories of human agency. It argues that entrepreneurs solve their business problems based on their stocks of knowledge accumulated from everyday life experience. If incoming events are familiar, entrepreneurs can utilize the rule of thumb to solve the problems without difficulties. If incoming events are novel, those agents using old methods to solve new problems are doomed to fail. Most agents will try new methods to solve new problems. If a new strategy works, then it will be adopted and further routinized as a rule of thumb. This theoretical framework is applied to the experience of Wen-Lung Hsu and his Chi Mei Group in Taiwan.

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