企業公益的經濟分析與管理策略

Economic Analysis and Management Strategy of Corporate Philanthropy

10.30087/APEMR.200809.0006

容珮瑜；陳思慎

企業公益 ； 管理授權 ； 管理策略 ； Corporate Philanthropy ； Managerial Delegation ； Management Strategic

亞太經濟管理評論

12卷1期（2008 / 09 / 01）

97 - 114

繁體中文

企業社會責任(CSR)近年來蔚為風行，並有管理大師麥可波特(Michael E. Porter)在各管理研究期刊中倡導，全球各企業隨之運行。企業社會責任探討的主題非常的多，有的是偏向企業競爭優勢的管理策略，有的是企業本身的績效或是企業財務上的獲利，另有企業在慈善公益行為的研究。 本文針對企業公益行為中慈善捐贈的部份，利用寡占市場下賽局模型推導藉由管理授權誘因設計的概念，內生求解出廠商在捐贈行為上的經濟分析。本文中有三個情況：兩家都做捐贈行為時；一家捐贈一家不捐；以及加入Leader-Follower的比較。根據以上三個模型推導企業捐贈行為的結果，了解企業捐贈策略之經濟思維。

Corporate social responsibility (CSR) is the fashion thinking, Michael Porter advocates its strategic positioning and advantage gaining. Among many issues, the competitive advantage, the market performance, corporate profitability and corporate philanthropy are the recent focuses of the article. This paper presents the economic models considerations corporate philanthropy by considering its public good behavior, and asking endogenously the corporate giving. There are three models that will be discussed in order: two firms both provide corporate giving; one firm gives but another does not; and Leader-follower scenario. These models derive meaningful economic results which provide the management strategy for firm to adopt.

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