挖掘與層析創業家之創新能力與創業家精神

Mining and Chromatography Entrepreneurial Innovation Capability and Entrepreneurship

10.6626/MR.2013.13(1).05

牛涵錚(Han-Jen Niu)；羅際屏(Chi-Ping Lo)；謝覲宇(Chin-Yu Hsieh)

創新行為 ； 創業家精神 ； 中小企業 ； 才能 ； 人格特質 ； Innovation Behavior ； Entrepreneurship ； Small-medium Corp ； Competencies ； Personality Traits

管理研究學報

13卷1期（2013 / 06 / 01）

119 - 150

繁體中文

在全球化的發展下，維繫企業的競爭優勢成為一個重要的議題。創新是現今獲取競爭力的基本要素，而創業家精神涵蓋於創新之內，是探討創業者特質之不可獲缺的要素。本研究以問卷與親訪方式共得有效樣本992份，以一般社會大眾作為比較參考，瞭解創新能力之各項指標組成，藉以深入瞭解創業者之創新行為與創業家精神。並以資料探勘法，來層析創業者以及社會大眾的內蘊特質，試圖解離並比較出創業家精神，並進一步分別就其創業或生活滿意度來探討對創新行為之影響。本研究研究結果顯示：（1）個體之成長環境與人格塑造對創新行為有關聯影響；（2）不論是社會大眾或是創業者，幸福感對其創業以及生活滿意度具有影響力；（3）邏輯、思考與判斷能力是測量創新行為的重要因素等。

It has been an issue on the desk for all kinds of industries to maintain their competition strength in a global-competitive age of knowledge economics. The study is intended to Data Mining Research Methods for using in a way through the Data Mining SPSS Clementine 11, application of the association rules, apriori algorithm and analysis of the use of software. The Research target for exploring through questionnaires and data mining the traits of entrepreneurs and non-entrepreneurs, what involve competencies, growth environment and personality traits. The results showed that the correlation between (1) individual growth environment and innovation behavior; (2) happiness and quality of live; (3) happiness and quality of enterprise; (4) Logic and Judge is most important factor of innovation behavior.

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