题名

新創文創公司之辨識能力、社會資本與策略性資源對創新績效之影響

并列篇名

Effects of Sensing Capability, Social Capital and Strategic Resources on Innovation Performance of Cultural and Creative Enterprises in New Ventures

DOI

10.6626/MR.202012_20.0002

作者

林良陽(Liang-Yang Lin)；張育維(Yu-Wei Chang)

关键词

辨識能力 ； 社會資本 ； 策略性資源 ； 創新績效 ； 中介效果 ； sensing capability ； social capital ； strategic resource ； innovation performance ； mediating effect

期刊名称

管理研究學報

卷期/出版年月

20卷（2020 / 12 / 01）

页次

25 - 67

内容语文

繁體中文;英文
中文摘要

本研究之目的在於探討新創之文創廠商的辨識能力、社會資本及策略性資源與創新績效之關係。分別以台灣北部（台北市）與南部（台南市與高雄市）文化創意市集成立五年內的新創文創廠商為問卷發放對象，分別共取得91份與212份之有效樣本進行分析。實證結果顯示，辨識能力與策略性資源、辨識能力與社會資本、社會資本與策略性資源、辨識能力與創新績效、策略性資源與創新績效、社會資本與創新績效之間都有正向的顯著關係。此外，研究結果也顯示，社會資本在辨識能力與策略性資源之間、策略性資源在辨識能力與創新績效之間，以及策略性資源在社會資本與創新績效之間都扮演中介變項角色。本研究結果的主要實務意涵是，對新創文創廠商來說，首先，應想辦法厚植競爭過程所需的重要策略性資源，以開發出具競爭優勢的新產品或服務；其次，廠商應該多方嘗試建構其社會資本，以利取得關鍵性策略性資源，以降低因新設立與規模太小導致知名度不足且資源匱乏的劣勢；最後，廠商應透過各項學習提高其辨識能力，以辨識出哪些是重要的策略性資源與社會資本，以作為後續決策與行動的基礎。過去相關研究聚焦在產業政策對文創業者的影響、廠商群聚對文創業者的經營效益討論，抑或探究社會資本與資源基礎對廠商經營績效的影響上；本研究則認為，辨識能力與社會資本應該是新創文創業者能突破困境的其中兩項關鍵因素，進而厚植關鍵性策略性資源，以提高創新績效。
英文摘要

The purpose of the study is to examine the relationships among sensing capability, social capital, strategic resources and innovation performance of cultural and creative enterprises in new ventures. We collected data from cultural and creative enterprises in the northern and southern of Taiwan respectively, and obtained a total of 91 and 212 valid observations. Research results indicated that sensing capability is significant positive effect on social capital. Moreover, sensing capability and social capital positively are significant positive effects on strategic resources. Furthermore, sensing capability, social capital and strategic resources positively are also significant positive effects on innovation performance. Finally, research results also indicated that social capital and strategic resources are two important mediators in our research model. There are several main practical implications of this study for new creative enterprises. First, enterprises should find ways to cultivate important strategic resources needed in order to develop new products or services with competitive advantages. Second, enterprises should try to build their social capital, in order to obtain key strategic resources for reducing the disadvantages of insufficient visibility and lack of resources. Finally, enterprises should improve their sensing capabilities through various learning processes to identify important strategic resources and social capital as the basis for subsequent decisions and actions.
主题分类 社會科學 > 管理學
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