2023年台灣文化成年禮金成效分析與探討

Analysis and Discussion of the Effectiveness of Taiwan's Cultural Points in 2023

許馥沄；張菀庭；陳冠霖

文化成年禮金 ； 藝文產業 ； 消費補助政策 ； culture points ； Cultural and Creative Industry ； consumption subsidy policy

圖文傳播藝術學報

2024（2024 / 04 / 01）

230 - 241

繁體中文;英文

COVID-19對我國藝文產業造成深刻衝擊。包括表演、視覺藝術、工藝、出版、電影票房、音樂展等藝文產業皆遭受影響。為此，文化部於112年發行了「文化成年禮金的發行（以下簡稱「文化幣」）」，針對18－21歲青年發放成年禮金1200點，能用於折抵藝文消費，期盼幫助藝文產業之經濟成長。對於此政策推行，部分民眾認為此政策是在浪費人民納稅錢，實際對於藝文產業之經濟幫助也尚存有疑慮。本研究將藉由問卷調查，以文化幣受眾為對象，調查其對於文化幣政策的滿意度及願意使用文化幣消費的因素，期望透過調查及探討18－21歲青年使用文化幣的消費行為，深入了解文化幣政策的效益。

COVID-19 has had a profound impact on Taiwan's arts and culture industry. Including performance, visual arts, crafts, publishing, film box office, music exhibitions, and other arts and cultural industries are affected. Therefore, the Ministry of Culture issued the "Cultural Points" in 112, giving 1,200 points to young people aged 18-21, which could be used to offset art consumption, hoping to help the economic growth of the art industry. For the implementation of this policy, some people think that this policy is a waste of people's tax money. Also, there are doubts about economic help for the arts and culture industry. This study will investigate the cultural points audience's satisfaction with this policy and the factors that make them willing to use cultural points for consumption through questionnaires. Hoping that through the investigation and discussion of the consumption behavior of 18-21 year-old youth using cultural points, to deeply understand the effectiveness of cultural points policy.