運動新聞的性別呈現之分析－以報紙報導第二十八屆雅典奧運為例

The Content Analysis of Gender Representation in Sports News-An Example of ATHENS 2004 Olympic Games News in Taiwan's Newspapers

10.29697/JPE.200505.0013

蕭世緯(Shih-Wei Hsiao)；巫坤達(Kun-Ta Wu)

運動新聞 ； 內容分析 ； 性別呈現 ； sports news ； content analysis ； gender representation

輔仁大學體育學刊

4期（2005 / 05 / 31）

180 - 191

繁體中文

長期以來，女性在運動的世界中常被定位為次要或是不合適的角色，特別是她們透過大眾傳播媒體所呈現的形象多是柔弱、感性或關注其外貌與家庭角色的主體，因此儘管在現實生活中，女性在運動的參與比例上已有相當程度的增加與突破，但「媒介真實」卻可能造成社會大眾對女性在運動中仍存在著固有的刻板印象與偏見。因此本研究希望藉由分析國內的主要報紙在第二十八屆雅典奧運新聞報導中報導對象的不同性別之重視程度與報導取向的差異，以檢視國內媒體對於不同性別在運動中所呈現之情況，並提供相關媒體工作者關注與思考。 本研究以內容分析法，針對民國93年8月11日至8月29日期間，民生報、大成報、聯合報、自由時報及中國時報上的雅典奧運相關新聞進行抽樣與分析，共計421則的內容分析單位。所得資料以描述性統計、卡方檢定與獨立樣本t檢定處理。經分析與討論結果，得到下列結論： 一、不同性別在奧運新聞上刊載的重視程度上，頭條新聞、搭配照片、新聞位置與報導面積沒有顯著差異。 二、不同性別在奧運新聞刊載的內容取向上，雖然強調性別定位、強調身體外貌及性別合適之運動項目報導的卡方檢定結果為有顯著差異，但因為20%以上的預期個數少於5的關係，所以以上的結果並不能成立，否則將會犯統計的第二類錯誤，而非運動賽事報導則無顯著差異。 本研究根據研究結論，提出具體建議，以供相關媒體工作者以及未來進一步研究之參考。

Female was positioned as a minor or inappropriate role in the sports world for a long time. Because of the image performed through mass media mostly was weakness, sensibility, or focusing on the appearance and the role in family, female might be given an inherent stiff impression and prejudice by ”media reality”, though female gets increase on sports participation. Therefore, the purposes of this study was to analyze the gender representation in ATHENS 2004 Olympic Games News in Taiwan's Newspapers. The subjects of this study that used content analysis methods were ATHENS 2004 Olympic Games News in Taiwan's Newspapers, during August 11 to August 29, which included 421 content analysis unit totally were form Min Sheng Daily, The Great Daily News, United Daily News, The Liberty Times and China Times News. Data was analyzed by the method of descriptive and inferential statistics, including chi-square statistic and independent-samples test. The major findings in this study were described as follows: 1. There were no significant difference in gender representation between the ”quantity” of ATHENS 2004 Olympic Games News (categories including headline, photograph, location and area). 2. There were no significant difference in gender representation between the ”quality” of ATHENS 2004 Olympic Games News (categories including gender identity, physical appearance, indirect sports coverage and sex-appropriate sports events for female). In addition, the suggestions based on the conclusion will be offered to the media workers and for the further study.

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