题名

室内温水游泳池消费者之涉入程度、體驗滿意度及忠誠度之相關研究－以高高屏地區室内温水游泳池為例

并列篇名

A Study of Indoor Swimming Pool Relationships among Consumer Involvement, Satisfaction and Consumer Loyalty: Kaohsiung and Pingtung Region as an Example

DOI

10.29697/JPE.200505.0006

作者

陳文銓(Wen-Chung Chen)

关键词

室內溫水游泳池 ； 消費者 ； 涉入程度 ； 滿意度 ； 忠誠度 ； Indoor swimming pool ； Consumer ； Involvement ； satisfaction ； loyalty

期刊名称

輔仁大學體育學刊

卷期/出版年月

4期（2005 / 05 / 31）

页次

81 - 98

内容语文

繁體中文
中文摘要

This study was in an attempt to explore how indoor swimming pool consumer involvement affects satisfaction and consumer loyalty of Kaohsiung City, Kaohsiung County and Pingtung County region. To proceed on the substantial evidence research was analyzed, to understand the consumer involvement, satisfaction arid loyalty. This study was questionnaire survey to gather data. Data were analyzed by structural equation modeling (SEM). The results showed that three constructions relation assumptions such as involvement, satisfaction and loyalty of this research was support. From influence effect value to see, was analyze by structural equation modeling (SEM) as a result: (1) the involvement variable significant towards has positive influence on satisfaction, with an influence effect value of -0.46 (p＜.01). (2) the involvement variable significant towards has positive influence on loyalty, with an influence effect value of 0.16 (p＜.01). (3) the satisfaction variable significant towards has positive influence on loyalty, with an influence effect value of -0.65 (p＜.01). (4) the involvement through satisfaction variable to loyalty indirect influence result value was significant, with an influence effect value of -0.30 (p＜.01).
英文摘要

This study was in an attempt to explore how indoor swimming pool consumer involvement affects satisfaction and consumer loyalty of Kaohsiung City, Kaohsiung County and Pingtung County region. To proceed on the substantial evidence research was analyzed, to understand the consumer involvement, satisfaction arid loyalty. This study was questionnaire survey to gather data. Data were analyzed by structural equation modeling (SEM). The results showed that three constructions relation assumptions such as involvement, satisfaction and loyalty of this research was support. From influence effect value to see, was analyze by structural equation modeling (SEM) as a result: (1) the involvement variable significant towards has positive influence on satisfaction, with an influence effect value of -0.46 (p＜.01). (2) the involvement variable significant towards has positive influence on loyalty, with an influence effect value of 0.16 (p＜.01). (3) the satisfaction variable significant towards has positive influence on loyalty, with an influence effect value of -0.65 (p＜.01). (4) the involvement through satisfaction variable to loyalty indirect influence result value was significant, with an influence effect value of -0.30 (p＜.01).
主题分类 社會科學 > 體育學
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被引用次数
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  2. 黃文成、郭冀謙、郭進財(2010)。高雄地區體適能俱樂部會員的涉入程度與滿意度之研究。臺中科大體育學刊，6，11-28。
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  4. 劉兆達、黃曉雯、陳裕穆、李蕊汝、伍曉婷(2010)。游泳俱樂部顧客滿意度及忠誠度之研究─以屏東市立活水養身世界為例。美和學報，29(1)，25-40。
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  6. 蕭宗璿,曾怡喬,林志偉(2016)。大學生社團參與及就業力關係之探討－以朝陽科技大學為例。學生社團學刊，4，47-65。
  7. 謝英俊、劉嘉麒、朱永蕙(2016)。C-Bike消費動機、涉入、滿意度與再購意願之關係。休閒產業管理學刊，9(2)，23-48。
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