| 题名 |
參與性運動產業承載量之推估與應用－以南部K游泳俱樂部為例 |
| 并列篇名 |
An Estimating and Application in Carrying Capacity of Participating Sport Industry-An Example for the K Swimming Club in South Taiwan |
| 作者 |
賴慶霖(Ching-Lin Lai)；葉耀(Yao-Hong Ye)；黃淼湘(Mao-Xiang Huang)；陳儷勻(Li-Yun Chen) |
| 关键词 |
參與性運動產業 ； 承載量 ； Participating sport industry ； Carrying capacit |
| 期刊名称 |
輔仁大學體育學刊 |
| 卷期/出版年月 |
12期（2013 / 05 / 31） |
| 页次 |
214 - 223 |
| 内容语文 |
繁體中文 |
| 中文摘要 |
參與性運動產業是運動核心產業之一，強調消費與生產同時進行的一種經營模式。而承載量可以控制該參與性運動產業的服務品質，可以避免產生使用空間擁擠或是服務品質下降的情況；也能夠為經營管理者提供定價、決定服務人數上限以及人力資源分配之參考。本文以南部K游泳俱樂部為例，推估其最大承載量、最適承載量，再以營利的角度切入探討其收支情形，最後將評估其回收建造成本之時間。由於礙於技術上的問題，資料取得困難，因此本文僅以佔該俱樂部營業項目相對收入較高的門票收入為探討重點，並將所得結果提供給該俱樂部做為實務上制定決策時的參考依據。 |
| 英文摘要 |
The participating sport industry is one of the core sport industries, emphasizing a kind of business model that consume and produce in the meantime. And the carrying capacity can control the service quality of the participating sport industry, avoiding to cause hustling in usage space or the service quality descend; it can also allow the executive manager for example to decide the price, to set the upper limit of the service number and to allocate human resources. This study takes the K swimming club in south Taiwan for an example, estimating its biggest carrying capacity, and the optional carrying capacity. Then, exploring its revenue, expenditure, and profit, and evaluate the length of time to cover its building cost. Due to the technical problem in collection data, this study only explored the admission ticket revenue since it was higher than any other club business item. The result also provides references to the c1ub for policy-waking. |
| 主题分类 |
社會科學 >
體育學 |
| 参考文献 |
|
