以觀展經驗為例初探什麼是有「溫度」的展覽？

What Is a ＂Heartwarming＂ Exhibit or an Exhibit that Brings ＂Warmth＂ to Visitors? A Discussion Using Visitors' Exhibit Viewing Experience as an Example

鄒宜君(Yi-Chun Zou)；江妍瑩(Yan-Ying Jiang)；丁維欣(Herminia Din)

觀眾研究 ； 博物館體驗 ； 展示設計 ； visitor studies ； museum experience ； exhibition design

科技博物

23卷2期（2019 / 06 / 01）

49 - 70

繁體中文

近年展覽使用「溫度」作為策展宣傳論述的現象很多，但對於「溫度」一詞，並無統合性的定義。展覽的「溫度」是觀眾的主觀感受，然而現今觀眾研究鮮少提及博物館體驗主觀感受之重要性。本文作為一個微型研究，以相同的採訪脈絡及問題訪談博物館專業與非博物館專業的受訪者共十八位。研究發現，不論是否具有博物館專業背景，受訪者對於「有溫度的展覽」皆有著共同的想像。研究團隊以訪談回答為基礎分項歸納說明了五個有「溫度」展覽所需要的要件。訪談研究中，研究團隊更發現了「時間」的重要性；一般觀眾研究因為難以追蹤觀眾於離開博物館後的博物館體驗，所以僅將研究視野停留在片段式的研究。藉由此微型研究，發現「歷時性」的博物館體驗，更證明有「溫度」的展覽，經過「時間」元素，不僅不會遺忘反而還會成為持續影響觀眾生命經驗的展覽。

What is a heartwarming exhibit or an exhibit that brings warmth to visitors that imprints a lasting, meaningful and memorable experiences? In recent years, many curatorial propaganda use ＂warmth＂ to promote the exhibition, yet there is no consistent definition of the word ＂warmth.＂ The ＂warmth of the exhibition＂ or ＂a heartwarming exhibit＂ is a subjective feeling viewed by the visitors. However, the subjective feeling of a museum experience is seldom mentioned in audience research nowadays. As a micro-study, this paper interviewed a total of 18 people including professional and non-museum professionals with the same interview context and questions. The study found that respondents had a common vision of exhibitions with ＂warmth.＂ In addition, the result of this research provided a glimpse of ＂time＂ on how a good exhibit could provide a lasting memory to visitors. Yet, it is difficult to track a visitor's viewing experience after he/she left the exhibit, this micro-study presented a ＂diachronic＂ moment, in which it further proves that a heartwarming exhibit will not be forgotten but will continue to affect a life-long experience of that person.

1. 殷寶寧(2012)。大學生博物館經驗初探：以觀眾認同與服務品質為核心。國立臺北藝術大學文化資源學院文資學報，7，47-81。
   連結：
2. 耿鳳英(2003)。身體、行為與博物館展示。博物館學季刊，17(4)，35-45。
   連結：
3. 劉君祺(2009)。創造個人化的參觀經驗—探討博物館融匯人文與科技的溝通方式。博物館學季刊，23(4)，89-100。
   連結：
4. Falk, H. J.,Dierking, L. D.(1992).The museum experience.Washington, DC:Whalesback Books.
5. Gliman, B. l. (1918). Museum ideals of purpose and method. Cambridge Printed by Order of the Trustees of the Museum at the Riverside Press.
6. Macdonald, S.(2011).A companion to museum studies.John Wiley & Sons.
7. Soares, J. S.,Storm, B. C.(2018).Forget in a flash: A further investigation of the photo-taking-impairment effect.Journal of Applied Research in Memory and Cognition,7(1),154-160.
8. Weil, S. E.,張譽騰（譯）(2015).博物館重要的事.台北:五觀藝術.
9. 張婉真(2014).當代博物館展覽的敘事轉向.台北:遠流.