一劍雙刃：贊助與博物館倫理衝突

A double-edged sword: Sponsorship vs. ethical conflicts for museums

顏上晴(Shang-Ching Yeh)

贊助 ； 倫理 ； 博物館 ； sponsorship ； ethics ； museum

科技博物

23卷3期（2019 / 09 / 01）

55 - 77

繁體中文

近年來，博物館尋求或接受贊助逐漸成為理所當然的事。不過贊助對博物館而言，贊助可謂是「一劍雙刃」：在帶來資源挹注的同時，也常伴隨贊助者的影響與介入，並與博物館的專業倫理產生衝突。本文由主要博物館專業社群組織所制定的倫理守則中，找出博物館接受贊助時應遵守的五項核心倫理概念：掌控內容、誠信、公共信任、符合宗旨，以及資訊公開。再以實務案例討論這五項核心概念，提出實務運用建議，期望有助於博物館從業人員改善贊助與倫理衝突的困境。

Recently, it seems reasonable for museums to garner sponsorship. However, sponsorship is often a double-edged sword for museums. Funds contributed are frequently accompanied by influences and interference by the financiers, which has created huge areas of ethical conflict in museum fields. This article explores major Code of Ethics for Museums by museum community, presenting five core concepts regarding sponsorship vs. ethical conflicts. These concepts are: Control of the content, integrity, public trust, loyalty to mission, and public disclosure. Museum practitioners could follow these concepts when encountering sponsorship vs. ethical conflicts.

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