题名

影響消費者線上搜尋前因之研究

并列篇名

The Empirical Study of Antecedents on Online Information Searching

DOI

10.29767/ECS.200712.0002

作者

池文海(Wen-Hai Chih)；李其容(Ci-Rong Li)；黃雅琪(Ya-Chi Huang)

关键词

線上資訊搜尋 ； 消費者行為 ； 電子商務 ； Online Information Searching ； Customer Behavior ； Electronic Commerce

期刊名称

Electronic Commerce Studies

卷期/出版年月

5卷4期（2007 / 12 / 31）

页次

395 - 418

内容语文

繁體中文
中文摘要

資訊搜尋為消費者購買決策的重要階段。然而，過去探討消費者行為有關線上資訊搜尋(information searching)的研究當中，大多數研究僅提出命題(proposition)，並未將命題進行驗證。是故，本研究欲針對消費者的線上資訊搜尋行為進行實證的分析與討論，本研究係探討影響消費者線上資訊搜尋的因素，並以結構方程模式驗證研究架構內各潛在變數間的因果關係。研究結果發現欲引起消費者線上資訊搜尋的意圖，必須先激起消費者線上搜尋的動機，而知覺利益、知覺成本、搜尋能力與涉入程度亦透過搜尋動機影響線上搜尋。
英文摘要

Information searching is the important step on processes of customer purchasing decision. In the past, however, the majority of research related information searching merely proposes the propositions and build the hypothesis model that lacked for empirical testing. Therefore, this study would carry out empirical testing on consumer online information searching. This study is to investigate the factor influenced the intention of consumer online information searching, and then to test those relationship through structural equation modeling. The result suggests that motivation is the key effect on online information searching, and is the mediator for perceived benefit, perceived cost, ability to search and involvement.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
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被引用次数
  1. 樊祖燁、黃營杉、李祥銘(2011)。採購中心成員產品知識與購買涉入對購前外部資訊搜尋行為之影響。東吳經濟商學學報，72，1-30。
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