網路衝突成因認知類型之研究

Internet Conflict Perception Types by Users' Perspectives

10.29767/ECS.201009.0001

劉仲矩(Chung-Chu Liu)

網路衝突 ； 網路溝通 ； 電腦中介溝通 ； Q方法 ； 認知 ； conflict behavior on the web ； e-communication ； computer-mediated communication ； Q methodology ； perception

Electronic Commerce Studies

8卷3期（2010 / 09 / 30）

299 - 322

繁體中文

由於網際網路功能與技術的進展，促使電子商務活動和人際交流活絡於虛擬世界中。在網路溝通的行為模式下，網路上人際衝突行為更是有增長趨勢及普及的現象。過去有關衝突行為的探討，多數著重現實生活，甚少涉及虛擬世界，故本研究欲彌補過去對於網路人際衝突探討不足之處，將網路衝突成因認知類型進行歸納整理。由於網路衝突成因認知類型的主題在國內外研究都較缺乏，因此本研究採用Q方法。Q方法的特色是適合採用小樣本的研究，有效樣本共25位。研究結果得到4種網路衝突認知類型。上述類型可協助企業或網路使用者在進行相關網路溝通時瞭解彼此問題，還可協助管理階層在從事相關工作時，更加瞭解在面對網路衝突原因時的態度，以提升管理效果。

Due to the growth of internet technology and its functions, there are many kinds of electronic commercial activities and interpersonal social behavior constantly being developed and popularized. So, it is inevitable for conflict to arise in e-communication. There has been little attention paid to the topic of e-communication conflicts in the past. The purpose of this study is to focus on the perception types of the determinants of internet conflict. The Q method has been used to collect and analyze data and a total of 25 participants were selected. According to the results, the perception types of the determinants of internet conflict were categorized into four types. Measuring and comparing the perception types of the determinants of internet conflict behavior on the internet can be used to understand the context of conflict behavior on the web and to improve managerial effectiveness.

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