题名

社群網站使用強度及自我揭露對社會資本之研究

并列篇名

A Study of Social Network Usage and Self-Disclosure on Social Capital

作者

陶蓓麗(Pui-Lai To)；廖則竣(Che-Chen Liao)；葉有興(You-Shing Ye)；黃奕禎(Yi-Jen Huang)

关键词

社會資本 ； 社群網站 ； 自我揭露 ； 自尊 ； social capital ； social network ； self-disclosure ； self-esteem

期刊名称

Electronic Commerce Studies

卷期/出版年月

14卷4期（2016 / 12 / 31）

页次

527 - 557

内容语文

繁體中文
中文摘要

隨著網際網路的蓬勃發展，社群網站的使用亦逐漸融入日常生活中。許多社群網站使用者經常使用社群網站來聯繫過去好友並維護彼此關係，而在互動的過程中可以產生社會資本(social capital)，社會資本指的是我們接受到好處來自彼此互相產生關係;但是過去學者認為社群網站的使用會減少社會資本。因此本研究將去探討社會信任 (social trust)和自我揭露(self-disclosure)程度高低對社群網站使用強度的影響，並探討社群網站使用強度造成社會資本的影響。最後，本研究更進一步探討自尊(self-esteem)是否對於社群網站使用與社會資本之間產生的調節效果。本研究透過線上問卷針對最近一個月內有使用過社群網站的使用者進行受訪調查，共回收352份問卷，最後有效樣本為300份。本研究發現社會信任及自我揭露對社群網站使用強度皆有正向的影響，且自我揭露會正向影響社會信任；社群網站使用強度對於橋接型社會資本及結合型社會資本皆有正向影響。調節效果部分，自尊對社群網站使用強度和橋接型社會資本之間並沒有顯著影響。本研究的研究成果不僅提供未來學者進行社群網站相關研究時的參考依據，亦可以讓我們得知社群網站的使用不僅僅是與他人溝通與聯絡，從社會學的角度切入，則會發現人們在社群網站中互動所產生的社會資本，深深影響組織的運作。
英文摘要

With the rapid development of the Internet, the use of social networking sites is also increasingly integrated into everyday life. But in the past scholars believe that the use of social networking sites will reduce social capital. Therefore, this study will be to explore the impact between social trust, self-disclosure, the impact strength of the level of use of social networking sites and social capital. Finally, the moderating effect of self-esteem is also examined. A total of 352 valid questionnaires were collected. The results show that the use of social trust in the strength of social networking sites has a positive impact, while self-disclosure also has a positive impact on the community site, and self-disclosure will positively affect social trust. Another community site uses the strength of will positively affect social capital and bridging, and the use of social networking sites also resulted in a positive effect on the strength of binding social capital. Finally, the effect of partial regulation, self-esteem of this study and no significant effect on the intensity of use among community websites and bridging social capital.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
参考文献
  1. Taylor, B. L. (1994). Successful Parenting: Self-Esteem, Communication and Discipline. Richards & Taylor Video Productions.
  2. Ahn, J.(2012).Teenagers' experiences with social network sites: Relationships to bridging and bonding social capital.The Information Society,28(2),99-109.
  3. Altman, I.,Taylor, D. A.(1973).Social Penetration: The Development of Interpersonal Relationships.Holt, Rinehart & Winston.
  4. Attrill, A.,Jalil, R.(2011).Revealing only the superficial me: Exploring categorical self-disclosure online.Computers in Human Behavior,27(5),1634-1642.
  5. Baier, A.(1986).Trust and antitrust.Ethics,96(2),231-260.
  6. Bandura, A.(1986).Social Foundations of Thought and Action: A Social Cognitive Theory.Prentice-Hall Inc.
  7. Bargh, J. A.,McKenna, K. Y.(2004).The Internet and social life.Annual Review of Psychology,55(1),573-590.
  8. Baron, R. M.,Kenny, D. A.(1986).The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.Journal of Personality and Social Psychology,51(6),1173.
  9. Beaudoin, C. E.(2008).Explaining the relationship between internet use and interpersonal trust: Taking into account motivation and information overload.Journal of Computer‐Mediated Communication,13(3),550-568.
  10. Berger, Charles R.(1986).Uncertain outcome values in predicted relationships uncertainty reduction theory then and now.Human Communication Research,13(1),34-38.
  11. Bjornskov, C.(2012).How does social trust affect economic growth?.Southern Economic Journal,78(4),1346-1368.
  12. Bourdieu, P.(Ed.),Wacquant, L. J.(Ed.)(1992).An Invitation to Reflexive Sociology.University of Chicago Press.
  13. Boyd, D. M.,Ellison, N. B.(2009).Social network sites: Definition, history, and scholarship.Journal of Computer-Mediated Communication,13(1),210-230.
  14. Chelune, G.(Ed.)(1979).Self-disclosure: Origins, Patterns, and Implications of Openness in Interpersonal Relationships.San Francisco:Jossey-Bass.
  15. Chen, W.,Choi, A. S. K.(2011).Internet and social support among Chinese migrants in Singapore.New Media & Society,13(7),1067-1084.
  16. Cheung, C. M.,Chiu, P. Y.,Lee, M. K.(2011).Online social networks: Why do students use Facebook ?.Computers in Human Behavior,27(4),1337-1343.
  17. Chin, W. W.(1998).Issues and opinion on structural equation modeling.MIS Quarterly,22(1),7-16.
  18. Cohen, S.,Gottlieb, B. H.,Underwood, L. G.(2000).Social Support Measurement and Intervention: A Guide for Health and Social Scientists.New York:Oxford University Press.
  19. Coleman, J. S.,Coleman, J. S.(1994).Foundations of Social Theory.Harvard university press.
  20. Constant, D.,Sproull, L.,Kiesler, S.(1996).The kindness of strangers: The usefulness of electronic weak ties for technical advice.Organization science,7(2),119-135.
  21. Cook, K. S.(2005).Networks, norms, and trust: The social psychology of social capital* 2004 cooley mead award address.Social Psychology Quarterly,68(1),4-14.
  22. Cozby, P. C.(1973).Self-disclosure: A literature review.Psychological Bulletin,79(2),73-91.
  23. Deutsch, M.(1962).Cooperation and trust: Some theoretical notes.Industrial Relations,8(1),1-27.
  24. Devito, J. A.(2003).Human Communication: The Basic Course.Boston:Allyn&Bacon.
  25. Donath, J.,Boyd, D.(2004).Public displays of connection.Bt Technology Journal,22(4),71-82.
  26. Ellison, N. B.,Steinfield, C.,Lampe, C.(2007).The benefits of Facebook "friends:" Social capital and college students' use of online social network sites.Journal of Computer-Mediated Communication,12(4),1143-1168.
  27. Fukuyama, F.(2004).State Building: Governance and World Order in the Twenty First Century.Cornell University Press.
  28. Hair, J. F.,Anderson, R. E.,Tatham, R. L.,Black, W. C.(1998).Multivariate Data Analysis.NY:Prentice Hall International.
  29. Hampton, K.,Wellman, B.(2003).Neighboring in Netville: How the Internet supports community and social capital in a wired suburb.City & Community,2(4),277-311.
  30. Hargittai, E.(2007).Whose space? Differences among users and non‐users of social network sites.Journal of Computer‐Mediated Communication,13(1),276-297.
  31. Henttonen, K.,Blomqvist, K.(2005).Managing distance in a global virtual team: The evolution of trust through technology‐mediated relational communication.Strategic Change,14(2),107-119.
  32. Hsu, C. W.,Wang, C. C.,Tai, Y. T.(2011).The closer the relationship, the more the interaction on Facebook? Investigating the case of Taiwan users.Cyberpsychology, Behavior, and Social Networking,14(7-8),473-476.
  33. Inglehart, R.(1990).Culture Shift in Advanced Industrial Society.Princeton University Press..
  34. Jarvenpaa, S. L.,Knoll, K.,Leidner, D. E.(1998).Is anybody out there? Antecedents of trust in global.Journal of Management Information Systems,4(4),29-64.
  35. Keyes, C. L. M.(1998).Social well-being.Social Psychology Quarterly,61(2),121-140.
  36. Kim, J. Y.,Shim, J. P.,Ahn, K. M.(2011).Social networking service: Motivation, pleasure, and behavioral intention to use.Journal of Computer Information Systems,51(4),92-101.
  37. Lampe, C.,Ellison, N.,Steinfield, C.(2006).A Facebook in the crowd: Social searching vs. social browsing.Proceedings of the 2006 20th Anniversary Conference On Computer Supported Cooperative Work
  38. Laurenceau, J. P.,Barrett, L. F.,Pietromonaco, P. R.(1998).Intimacy as an interpersonal process: The importance of self-disclosure, partner disclosure, and perceived partner responsiveness in interpersonal exchanges.Journal of Personality and Social Psychology,74(5),1238-1251.
  39. Le Poire, B. A.(2006).Family Communication: Nurturing and Control in a Changing World.Thousand Oaks:Sage.
  40. Ledbetter, A. M.,Mazer, J. P.,DeGroot, J. M.,Meyer, K. R.,Mao, Y.,Swafford, B.(2011).Attitudes toward online social connection and self-disclosure as predictors of Facebook communication and relational closeness.Communication Research,38(1),27-53.
  41. Lin, N.(2002).Social Capital: A Theory of Social Structure And Action.Cambridge university press.
  42. Magro, M. J.,Ryan, S. D.,Prybutok, V. R.(2013).The social network application post-adoptive use model (SNAPUM): A model examining social capital and other critical factors affecting the post-adoptive use of Facebook.Informing Science: the International Journal of an Emerging Transdiscipline,16(4),37-69.
  43. Mayer, R. C.,Davis, J. H.(1999).The effect of the performance appraisal system on trust for management: A field quasi-experiment.Journal of Applied Psychology,84(1),123-136.
  44. Mazer, J. P.,Murphy, R. E.,Simonds, C. J.(2007).I'll see you on "Facebook": The effects of computer-mediated teacher self-disclosure on student motivation, affective learning, and classroom climate.Communication Education,56(1),1-17.
  45. Nave, B.(1990).Self-Esteem: The Key to Student Success. A Series of Solutions and Strategies (Number 3).Clemson, SC:National Dropout Prevention Center.
  46. Newell, S.,David, G.,Chand, D.(2007).An analysis of trust among globally distributed work teams in an organizational setting.Knowledge and Process Management,14(3),158-168.
  47. Newton, K.(1999).Social and political trust in established democracies.Critical Citizens: Global Support for Democratic Government
  48. Nie, N. H.(2001).Sociability, interpersonal relations, and the internet reconciling conflicting findings.American Behavioral Scientist,45(3),420-435.
  49. Niederhoffer, K. G.,Pennebaker, J. W.(2009).Sharing One's Story: On the Benefits of Writing or Talking about Emotional Experience.New York:Oxford University Press.
  50. Norris, P.(ed.)(1999).Critical Citizens : Global Support For Democratic Government.New York:Oxford University Press.
  51. Nunnally, J. C.(1978).Psychometric Theory.New York, NY:McGraw-Hill.
  52. Park, N.,Jin, B.,Annie Jin, S. A.(2011).Effects of self-disclosure on relational intimacy in Facebook.Computers in Human Behavior,27(5),1974-1983.
  53. Parks, M. R.,Floyd, K.(1996).Making friends in cyberspace.Journal of Communication,46(1),80-97.
  54. Petronio, S.(2000).Balancing the secrets of private disclosures.Routledge.
  55. Podesta, C.(2001).Self-Esteem and the 6-Second Secret.Thousand Oaks, CA:Corwin Press.
  56. Pope, A. W.,McHale, S. M.,Craighead, W. E.(1988).Self-Esteem Enhancement with Children and Adolescents.New York:Pergamon Press.
  57. Putnam, R. D.(1995).Bowling alone: America's declining social capital.Journal of Democracy,6(1),65-78.
  58. Putnam, R. D.(1995).Tuning in, tuning out: The strange disappearance of social capital in America.PS: Political Science and Politics,28(4),664-683.
  59. Putnam, R. D.(2000).Bowling Alone: The Collapse and Revival of American Community.New York:Siomon amd Schuster.
  60. Rainie, L.,Wellman, B.(2012).The New Social Operating System.Cambridge, MA:MIT Press.
  61. Rheingold, H.(1993).The Virtual Community: Homesteading on the Electronic Frontier.MIT Press.
  62. Robinson, J. P.,Shaver, P. R.,Wrightsman, L. S.(1991).Criteria for scale selection and evaluation.Measures of Personality and Social Psychological Attitudes,1(3),1-16.
  63. Rosen, L. D.,Cheever, N. A.,Cummings, C.,Felt, J.(2008).The impact of emotionality and self-disclosure on online dating versus traditional dating.Computers in Human Behavior,24(5),2124-2157.
  64. Scealy, M.,Phillips, J. G.,Stevenson, R.(2002).Shyness and anxiety as predictors of patterns of Internet usage.CyberPsychology & Behavior,5(6),507-515.
  65. Steinfield, C.,Ellison, N. B.,Lampe, C.(2008).Social capital, self-esteem, and use of online social network sites: A longitudinal analysis.Journal of Applied Developmental Psychology,29(6),434-445.
  66. Steinfield, C.,Ellison, N.,Lampe, C.,Vitak, J.(2012).Online social network sites and the concept of social capital.Frontiers in New Media Research,15(1),115-131.
  67. Trifunovic, S.,Legendre, F.,Anastasiades, C.(2010).Social trust in opportunistic networks.INFOCOM IEEE Conference on Computer Communications Workshops
  68. Uslaner, E. M.(2002).The Moral Foundations of Trust.Cambridge University Press.
  69. Valenzuela, S.,Namsu, P.,Kerk, F. K.(2009).Is there social capital in a social network site? Facebook use and college students' life satisfaction, trust, and participationl.Journal of Computer‐Mediated Communication,14(4),875-901.
  70. Valenzuela, S.,Park, N.,Kee, K. F.(2008).Lessons from Facebook: The effect of social network sites on college students' social capital.9th International Symposium on Online Journalism,Austin, TX:
  71. Valkenburg, P. M.,Peter, J.,Schouten, A. P.(2006).Friend networking sites and their relationship to adolescents' well-being and social self-esteem.CyberPsychology & Behavior,9(5),584-590.
  72. Vitak, J.,Ellison, N.,Steinfield, C.(2011).The ties that bond: Re-examining the relationship between Facebook use and bonding social capital.Proceedings of the 2011 44th Annual Hawaii International Conference on System Sciences
  73. Weber, L. R.,Carter, A.(1998).On constructing trust: temporality, self-disclosure, and perspective-taking.International Journal of Sociology and Social Policy,18(1),7-26.
  74. Wheeless, L. R.,Grotz, J.(1977).The measurement of trust and its relationship to self‐disclosure.Human Communication Research,3(3),250-257.
  75. Whitty, M.,Gavin, J.(2001).Age/sex/location: Uncovering the social cues in the development of online relationships.CyberPsychology & Behavior,4(5),623-630.
  76. Williams, D.(2006).On and off the Net: Scales for social capital in an online era.Journal of Computer‐Mediated Communication,11(2),593-628.
  77. Xiao, W.,Wei, Q. Q.(2008).A study on virtual team trust mechanism and its construction strategies.2008 International Conference on Information Management, Innovation Management and Industrial Engineering
  78. 楊中芳(1997)。性格與社會心理測量總覽（下）。台北:遠流。
被引用次数
  1. 樊祖燁,趙麗萍,楊宗達,周珮雯,吳政軒(2019)。結交好友，動出健康－“Group Fitness＂健身交友平台行銷企劃之實例分析。美和學報，38(1)，17-31。
  2. 潘博宇,樊祖燁,黃瑋婷,張雅鈞,林容安,李唯唯(2021)。I HELP校園勞務平台設計與行銷之研究。國立虎尾科技大學學報，35(4)，73-92。
  3. (2024)。社群媒體社會資本影響網路政治參與的實證分析：以臉書為例。中國地方自治，77(5)，24-56。
print cancel