题名

響應式網站設計成熟期間之轉換障礙影響－事前實證與事後回顧

并列篇名

The Influence of Switching Barriers during the Maturity of Responsive Web Design - Prior Empirical Validation and Post-Review

作者

廖洧杰(Wei-Chieh Liao)；陶幼慧(Yu-Hui Tao)

关键词

響應式網站設計 ； 科技接受模式 ； 任務-科技適配度理論 ； 轉換障礙 ； responsive web design ； technology acceptance model ； task- technology fit theory ； switch barriers

期刊名称

Electronic Commerce Studies

卷期/出版年月

15卷3期（2017 / 09 / 30）

页次

395 - 426

内容语文

繁體中文
中文摘要

響應式網頁設計(Responsive Web Design, RWD) 2010年被提出後，在國外叫又好叫座，國內推廣至2013年時採用率卻仍偏低，引發探討之動機。基於當時RWD採用探討成果，本研究設計採兩階段：2013年建構理論模式並實證網頁設計師對RWD使用的任務適配度、科技接受及轉換障礙等影響因素之認知；2016年更新次級資料以事後回顧方式，參考Gartner的技術成熟週期(Hype Cycle)五個週期補充解釋實證結果及後續演變。階段一142份有效問卷分析顯示任務-科技適配度、科技接受模式及轉換障礙等理論之假設大多成立，但轉換成本正面顯著影響RWD的使用，讓客戶與設計師不同調的轉換成本問題癥結浮現。階段二更新國內外文獻及網路數據的次級資料顯示，客戶和設計師的轉換成本認知已趨於一致，應可修補被扭曲成正向影響RWD使用的實證結果，同時確認RWD的Hype Cycle歷經階段一的期望高峰及黑暗幽谷期階段，已先後演進至漸入曙光及穩定生產大量期。本文貢獻在於利用兩階段時間差的事後回顧方式探討RWD技術成熟週期之演進現象，並研究非服務導向之轉換障礙科技標的以及補強科技接受理論鮮少與轉換障礙結合的文獻。
英文摘要

After Responsive Web Design (RWD) was proposed in 2010, it was critically acclaimed and extremely popular overseas, but the adoption rate in Taiwan as of 2013 was low. A research model was constructed and validated via the perceived ask-technology fit (TTF), technology acceptance model (TAM), and switching barriers of web designers in 2013, and was supplemented by a post-perspective secondary data analysis in 2016 referencing the five cycles in Gartner's Hype Cycle. In the stage 1 analysis, most of the hypotheses were sustained. However, differently perceived switching costs between web designers and their customers caused an unreasonable outcome of positively influencing RWD use. The updated secondary data analysis with both academic literature and Internet information in stage 2 indicated that the perception gap has been converging, which should fix the twisted outcome and confirmed entering the slope of enlightment and plateau of productivity periods from the peak of inflated expectation and through of disillusionment periods in Gartner's Hype Cycle. This research contributes to the literature on using post-review to explore the evolution of RWD technology maturity by Hype Cycle, adopting a non-service technology application in switching barrier research, and supplementing the rare synthesis of TAM with switching barriers.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
参考文献
  1. 朱斌妤、黃仟文、翁少白(2008)。以科技接受模式探討即時交通資訊系統之使用意願。電子商務學報，10(1)，173-200。
    連結：
  2. 洪新原、梁定澎、張嘉銘(2005)。科技接受模式之彙總研究。資訊管理學報，12(4)，211-234。
    連結：
  3. 袁劍雲、邱天佑、關來成(2013)。消費者網站購物購買行為前置因素之研究：以轉換成本為調解變數。顧客滿意學刊，9(1)，1-22。
    連結：
  4. 張凱勛、王年燦(2011)。無障礙網頁開發之研究。藝術論文集刊，15，23-29。
    連結：
  5. 陳禹辰、尚榮安、劉蔚廷(2010)。以TAM 與TTF 探討組織員工的e化科技接受意圖─組織疏離員工的組織學習效應。資訊管理學報，17(4)，139-169。
    連結：
  6. 蘇子淵、何宏文(2015)。跨平台網頁介面RWD對於網頁瀏覽之視覺傳達的影響。商業設計學報，419，19-38。
    連結：
  7. 蘇國瑋、劉正禮、陳義祥(2007)。行動商務之人機互動與跨異質介面研究。電子商務研究，5(2)，227-254。
    連結：
  8. Muki (2013)。筆記|實作Responsive Web Design 最重要的三個觀點。存取日期：2015 年7 月21 日， 取自http://blog.mukispace.com/mostviewpoint-about-responsive-web-design/。
  9. Net Applications (2012). 2010/10~2012/12 Browsing by Device Category Trend. Retrieved July 21, 2015, from http://www.netmarketshare.com/report.aspx?qprid=61&qptimeframe=M&qpsp=143&qpnp=25
  10. CSS 課程(2013)。Responsive 網頁排版技術課程。存取日期：2015 年7 月21 日，取自：http://registrano.com/events/c33aa3。
  11. 東吳大學推廣部(2012)。設計師學網頁系列-Responsive Web Design 回應式網站設計。存取日期： 2015 年7 月21 日， 取自講師網頁http://kayeteaches.blogspot.tw/p/blog-page_1.html。
  12. Smashinghub (2012). Six Expected Web Design Trends in 2013. Retrieved July 21, 2015, from http://smashinghub.com/web-design-trends-in-2013.html
  13. Chan, J. (2013). Responsive Web Design is Not the Future. Retrieved July 21, 2015, from http://sixrevisions.com/mobile/responsive-web-design-not-the-future
  14. Website Magazine (2013). Responsive Design: Not So Simple. Retrieved July 21, 2015, from http://www.websitemagazine.com/content/blogs/posts/archive/2013/01/31/responsive-design-not-so-simple.aspx
  15. Responsiveconf (2012). Responsive Day Out. Retrieved July 21, 2015, from http://responsiveconf.com
  16. Inside (2013)。Senior Web Developer 資深工程師，存取日期：7 月21 日，取自：http://jobs.inside.com.tw/jobs/1801-senior-web-developer- 資深工程師- 獎金獵人。
  17. O'Shaughnessy, P. (2016). The “Hype Pendulum” of Web Development. Retrieved November 23, 2015, from https://hackernoon.com/the-hype-pendulum-of-webdevelopment-33f500723f31
  18. Little, A. (2013). Adaptive/Responsive Web Design - Don't Neglect the Users, Infragistic Blogs. Retrieved January, 15, 2016, from https://www.infragistics.com/community/blogs/ambrose_little/archive/2013/01/29/adaptive-responsive-web-design-is-not-about-users.aspx
  19. Pettit, N. (2014). The 2014 Guide to Responsive Web Design. Retrieved April 21, 2017, from http://blog.teamtreehouse.com/modern-field-guide-responsive-web- design
  20. Mashable (2012). Why 2013 is the Year of Responsive Web Design. Retrieved July 21, 2015, from http://mashable.com/2012/12/11/responsive-web-design/
  21. O'Neill (2013). You Like Apples? Retrieved July 21, 2015, from http://electricpulp.com/notes/you-like-apples/.
  22. Opensignal (2012). The Many Faces of a Little Green Robot. Retrieved July 21, 2015, from http://opensignal.com/reports/fragmentation.php
  23. Sarmiento, J. P. (2011). 11 Reasons Why Responsive Design Isn't That Cool! Retrieved April 15, 2017, from https://www.bypeople.com/responsive-design-problems/
  24. 資策會(2012)。數位教育研究所系列課程，Responsive Web Design。存取日期：2015 年7 月21 日， 取自http://www.iiiedu.org.tw/taipei/aspro/course_c.asp?qcno=DWB152T&qvendor=99。
  25. Google Blog (2012). Mobile Websites vs. Responsive Design: What's the Right Solution for Your Business? Retrieved July 21, 2015, from http://googlemobileads.blogspot.tw/2012/07/mobile-websites-vs-responsive-design.html.
  26. Rowinski, D. (2012). HTML5: Don't Believe the Hype Cycle. Retrieved August 21, 2015, from http://readwrite.com/2012/08/21/html5-ready-for-prime-timedont-believe-the-hype-cycle
  27. Adobe TV (2012). Dreamweaver CS6 for Responsive Design. Retrieved July, 21, 2015, from https://video.tv.adobe.com/v/10836/
  28. Rensfeldt, J. (2012). Responsiv Web Design Och Plattform soberoende Webbplatser: Webbplatsanpassning Med Inriktning Mot Flexibilitet. Linnaeus University, School of Computer Science, Physics and Mathematics. Retrieved January, 15, 2016, from http://www.diva-portal.org/smash/get/diva2:532195/FULLTEXT01.pdf
  29. Ewer, T. (2012). 5 Reasons Why Responsive Design Is Not Worth It. Retrieved July 21, 2015, from https://managewp.com/5-reasons-why-responsive-design-is-not-worthit/comment-page-1
  30. Gartner (2016). Gartner Hype Cycle. Retrieved January, 15, 2016, from http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp
  31. Bennett, A. (2015). Using Sketch for Responsive Web Design (a case study). Retrieved July 22, 2105, from http://www.smashingmagazine.com/2015/04/using-sketch-for-responsive-web-design-case-study
  32. Adrian (2014). Responsive web design: 50 Examples and Best Practices. Retrieved March 8, 2015, from http://designmodo.com/responsive-design-examples/4/
  33. Google Blog (2012). Responsive Design-Harnessing the Power of Media Queries. Retrieved July 21, 2015, from http://googlewebmastercentral.blogspot.jp/2012/04/responsive-design-harnessing-power-of.html
  34. Yuxin (2012)。Responsive Web Design 簡單介紹與優缺點、實作入門。存取日期：2015 年7 月21 日，取自http:// fzdesi.com/responsive-web-design-explain/。
  35. Miller, J. (2014). Responsive Design Falls Victim to the Hype Cycle, Series of 14 Business and Technology Trends to look for in 2014. Retrieved January 29, 2015, from https://centricconsulting.com/responsive-design-falls-victim-to-the-hypecycle/
  36. Falkowski (2012). Skinny Ties and Responsive eCommerce. Retrieved July 21, 2015, from http://gravitydept.com/blog/skinny-ties-and-responsive-ecommerce/
  37. HTML5 與CSS3 在台灣(2013) 。存取日期： 2015 年7 月21 日， 取自https://www.facebook.com/groups/htmlfive/。
  38. Ridgway, M. (2013). Responsive Web Design and the Hype Cycle. Retrieved January, 15, 2016, from http://blogs.perficient.com/perficientdigital/2013/01/15/responsiveweb-design-and-the-hype-cycle/
  39. Abdullah, F.,Ward, R.(2016).Developing a general extended technology acceptance model for e-learning (getamel) by analysing commonly used external factors.Computers in Human Behavior,56,238-256.
  40. Adams, D. A.,Nelson, R. R.,Todd, P. A.(1992).Perceived usefulness, ease of use, and usage of information technology: A replication.MIS Quarterly,16(2),227-247.
  41. Ajzen, I.,Fishbein, M.(1980).Understanding Attitudes and Predicting Social Behavior.Englewood Cliffs, NJ:Prentice Hall.
  42. Barclay, D.,Thompson, R.,Higgins, C.(1995).The Partial Least Squares (PLS) approach to causal modeling: Personal computer adoption and use an illustration.Technology Studies,2(2),285-309.
  43. Benbasat, I.,Barki, H.(2007).Quo vadis, TAM?.Journal of the Association for Information Systems,8(4),211-218.
  44. Chang, H. H.(2010).Task-technology fit and user acceptance of online auction.International Journal of Human-Computer Studies,68(1-2),69-89.
  45. Cheong, J. H.,Park, M. C.,Hwang, J. H.(2004).Mobile payment adoption in Korea: switching from credit card.15th International Telecommunication Society Biennial Conference,Berlin, Germany:
  46. Colgate, M.,Lang, B.(2001).Switching barriers in consumer markets: An investigation of the financial services industry.Journal of Consumer Marketing,18(4),332-347.
  47. D'Ambra, J.,Wilson, S. C.,Akter, S.(2013).Application of the Task-Technology Fit model to structure and evaluate the adoption of e-books by academics.Journal of the American Society for Information Science and Technology,64(1),48-64.
  48. Davis, F.(1989).Perceived usefulness, perceived ease of use, and user acceptance of information technology.MIS Quarterly,13(3),319-340.
  49. Davis, F. D.(1986).Boston, USA,Sloan School of Management, Massachusetts Institute of Technology.
  50. Davis, F. D.(1993).User acceptance of information technology: System characteristics, user perceptions and behavioral impacts.International Journal of Man-Machine Studies,38(3),478-487.
  51. Dennis, A. R.,Wixom, B. H.,Vandenberg, R. J.(2001).Understanding fit and appropriation effects in group support systems via meta-analysis.MIS Quarterly,25(2),167-193.
  52. Devaraj, S.,Fan, M.,Kohli, R.(2002).Antecedents of B2C channel satisfaction and preference: Validation e-commerce metrics.Information Systems Research,13(3),316-333.
  53. Dishaw, M. T.,Strong, D. M.(1999).Extending the technology acceptance model with task-technology fit constructs.Information and Management,36(1),9-21.
  54. Fenech, T.(1998).Using perceived ease of use and perceived usefulness to predict acceptance of the world wide web.Computer Networks and ISDN Systems,30(1),629-630.
  55. Fishbein, M.,Ajzen, I.(1975).Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research.Reading. MA:Addison-Wesley.
  56. Fox, R.(2012).Being responsive.OCLC Systems & Services,28(3),119-125.
  57. Gan, C.(2015).An empirical analysis of factors influencing continuance intention of mobile instant messaging in China.Information Development,32(4),1109-1119.
  58. Gardner, B. S.(2011).Responsive Web design: Enriching the user experience.Connectivity and the User Experience,11(1),13-19.
  59. Gebauer, J.,Shaw, M. J.,Gribbins, M. L.(2010).Task-technology fit for mobile information systems.Journal of Information Technology,25(3),259-272.
  60. Gefen, D.,Karahanna, E.,Straub, D. W.(2003).Trust and TAM in online shopping: An integrated model.MIS Quarterly,27(1),51-90.
  61. Gibbs, C.,Gretzel, U.(2015).Drivers of responsive website design innovation by destination marketing organizations.Information and Communication technologies in Tourism, 2015,Cham.:
  62. Glassman, N. R.,Shen, P.(2014).One site fits all: Responsive web design.Journal of Electronic Resources in Medical Libraries,11(2),78-90.
  63. Goodhue, D. L.,Thompson, R. L.(1995).Task-technology fit and individual performance.MIS Quarterly,19(2),213-236.
  64. Hallett, E. C.,Arnsdorff, B.,Sweet, J.,Roberts, Z.,Dick, W.,Jewett, T.,Vu, K.-P. L.(2015).The Usability of Magnification Methods: A Comparative Study between Screen Magnifiers and Responsive Web Design.Proceedings of the International Conference on Human Interface and the Management of Information
  65. Han, H.,Back, K.-J.,Barrett, B.(2009).Influencing factors on restaurant customers' revisit intention: The role of emotions and switching barriers.International Journal of Hospitality Management,28(4),563-572.
  66. Hong, S.,Kim, J.,Lee, H.(2008).Antecedents of use-continuance in information systems: Toward an integrated view.The Journal of Computer Information Systems,48(3),61-73.
  67. Hu, P. J.,Chau, P. Y. K.,Liu Sheng, O. R.,Tam, K. Y.(1999).Examining the technology acceptance model using physician acceptance of telemedicine technology.Journal of Management Information Systems,16(2),91-112.
  68. Jones, M. A.,Mothersbaugh, D. L.,Beatty, S. E.(2000).Switching barriers and repurchase intentions in services.Journal of Retailing,76(2),259-274.
  69. Julander, C. R.,Söderlund, M.(2003).Effects of switching barriers on satisfaction repurchase intentions and attitudinal loyalty.SSE/EFI Working Paper Series in Business Administration,1,1-21.
  70. Karaiskos, D.,Kourouthanassis, P.,Giaglis, G.(2007).User acceptance of pervasive information systems: Evaluating an RFID ticketing system.proceedings of the 15th European Conference on Information System (ECIS)
  71. Kim, M.-K.,Park, M.-C.,Jeong, D.-H.(2004).The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services.Telecommunications Policy,28,145-159.
  72. King, W. R.,He, J.(2006).A meta-analysis of the technology acceptance model.Information & Management,43(6),740-755.
  73. Klopping, I. M.,McKinney, E.(2004).Extending the technology acceptance model and the task-technology fit model to consumer e-commerce.Information Technology Learning and Performance Journal,22(1),35-48.
  74. Kuhl, J.(Ed.),Beckmann, J.(Ed.)(1985).Action-Control: From Cognition to Behavior.Heidelberg:Springer.
  75. Lee, F. Y.,bin Mohd Shukran, M. A.,Wong, C. K.(2014).Responsive web design for mobile device screen optimization.Applied Mechanics and Materials,548-549,1460-1464.
  76. Lestari, D. M.,Hardianto, D.,Hiadyanto, A. N.(2014).Analysis of user experience quality on responsive web design from its information perspective.International Journal of Software Engineering and its Applications,8(5),53-62.
  77. Lin, J.-S. C.,Chou, E.-Y.,Lin, C.-Y.(2016).What if i make the wrong decision? The role of anticipated regret in switching barrier based customer retention.Marketing Challenges in a Turbulent Business Environment
  78. Lin, W.-S.(2012).Perceived fit and satisfaction on Web learning performance: IS continuance intention and task-technology fit perspectives.International Journal of Human-Computer Studies,70(7),498-507.
  79. Liu. Y.,Lee, Y.,Chen, A. N.K.(2011).Evaluating the effects of task-individual-technology fit in multi-dss models context: A two-phase view.Decision Support Systems,51(3),688-700.
  80. Marcotte, E.(2010).Responsive Web Design.A List Apart,306
  81. Mercurio, M.,Torre, I.,Torsani, S.(2014).Responsive Web and adaptive web for open and ubiquitous learning.Open Learning and Teaching in Educational Communities. EC-TEL 2014,Cham.:
  82. Mortenson, M. J.,Vidgen, R.(2016).A computational literature review of the technology acceptance model.International Journal of Information Management,36(36),1248-1259.
  83. Pavlou, P.(2003).Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model.International Journal of Electronic Commerce,7(3),101-134.
  84. Rennick, B.,Wang, X.,Zaugg, H.,Terekhova, V.(2015).Smartphone use on an ccademic library website featuring responsive web design.Proceedings of iConference
  85. Rogers, E. M.(1962).Diffusion of Innovations. Free Press of Glencoe.Macmillan Company.
  86. Scherer, M.(2012).2012 Person of the year: Barack Obama, the president.Time Magazine,December 19
  87. Shih, H. P.(2004).Extended technology acceptance model of internet utilization behavior.Information & Management,41(6),719-729.
  88. Stangl, M.,Pielmeier, J.,Berger, C.,Braunreuther, S.,Reinhart, G.(2016).Development of a web based monitoring system for a distributed and modern production.Proceia CIRP,52,222-227.
  89. Sukale, R.,Koval, L.,Voida, S.(2014).The proxemic web: Designing for proxemics interactions with responsive web design.Proceedings of the ACM International Joint Conference on Pervasive and Ubiquitous Computing,New York, USA:
  90. Taylor, S.,Todd, P.(1995).Understanding information technology usage: A test of competing models.Information Systems Research,6(2),144-176.
  91. Taylor, S.,Todd, P.(1995).Decomposition and cross effects in the theory of planned behavior: A study of consumer adoption intentions.International Journal of Research in Marketing,12,137-155.
  92. Tidal, J.(2017).One site to rule them all, redux: The second round of usability testing of a responsively designed Web Site.Journal of Web Librarianship,11(1),16-34.
  93. Tsai, H.-T.,Huang, H.-C.(2007).Determinants of e-repurchase intentions: An integrated model of quadruple retention drivers.Information & Management,44(3),231-239.
  94. Turan, B. O.,Sahin, K.(2017).Responsive web design and comparative analysis of development frameworks.The Turkish Online Journal of Design, Art and Communication,7(1),110-121.
  95. Turner-McGrievy, G. M.,Hales, S. B.,Schoffman, D. E.(2016).Choosing between responsive-design websites versus mobile Apps for your mobile behavioral intervention: Presenting four case studies.Translational Behavioral Medicine,7(2),224-232.
  96. Venkatesh, V.,Davis, F. D.(2000).A theoretical extension of the technology acceptance model: Four longitudinal field studies.Management Science,46(2),186-204.
  97. Venkatesh, V.,Morris, M. G.,Davis, G. B.,Davis, F. D.(2003).User acceptance of information technology: Toward a unified view.MIS Quarterly,27(3),425-447.
  98. Wu, B.,Chen, X.(2017).Continuance intention to use MOOCs: Integrating the Technology Acceptance (TAM) and Task Technology Fit (TTF) model.Computers in Human Behavior,67,221-232.
  99. Wu, Y.-L.,Tao, Y.-H.,Lee, C.-P.,Wang, S.-Y.,Chiu, C.-Y.(2014).User-switching behaviors in social network sites: A model perspective with Drill-Down analyses.Computers in Human Behavior,33(4),92-103.
  100. Yan, H.,Poon, L.(2015).Thinking of everyone: Responsive web design for a math OER project.Emerging Issues in Smart Learning,Berlin:
  101. Zeng, Y.,Gao, J.,Wu, C.(2014).Responsive web design and its use by an e-commerce website.Cross-Cultural Design,Cham.:
  102. Zhou, T.,Lu, Y.,Wang, B.(2010).Integrating TTF and UTATU to explain mobile banking user adoption.Computers in Human Behavior,26(4),760-767.
  103. Zigurs, I.,Buckland, B. K.,Connolly, J. R.,Wilson, E. V.(1999).A test of task-technology fit theory for group support systems.ACM SIGMIS Database,30(3-4),34-50.
  104. 王淑卿、何金鈴、王順生、嚴國慶(2016)。資訊系統共構政策對政府文化網站建構影響之研究─以國立台灣交響樂團為例。資訊科技國際期刊，10(1)，39-50。
  105. 陳姵汝(2012)。碩士論文(碩士論文)。台中，國立臺中教育大學數位內容科技研究所。
  106. 黃亦筠(2016)。科技變化超越十倍速。天下雜誌，612，97。
  107. 劉光夏、周士邦、王玲玲(2011)。網站視覺設計之評量。設計與環境學報，12，49-69。
  108. 蔡旺晉、羅麗雯、李傳房(2011)。操作小型觸控螢幕按鍵與視覺回饋之使用行探討。人因工程學刊，12(1)，56-67。
  109. 鄭春蓮(2009)。碩士論文(碩士論文)。台北，淡江大學資訊工程研究所在職專班。
  110. 蘇國瑋、許椀柔(2006)。小螢幕設計準則在行動是火災應變系統之建立與評估。人因工程學刊，8(1)，39-48。
print cancel