電視新聞性置入行銷：行銷視野之探討

Product Placement in Television News from a Marketing Perspective

10.6195/cjcr.2005.08.01

蔡樹培(Shu-Pei Tsai)

中華傳播學刊

8期（2005 / 12 / 01）

3 - 15

繁體中文

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1. 羅文輝、劉蕙苓(2006)。置入性行銷對新聞記者的影響。新聞學研究，89，81-125。
2. 彭賢恩、張郁敏(2008)。政治置入性新聞對新聞可信度之影響。新聞學研究，95，55-110。
3. (2006)。台灣電視節目置入性行銷廣告效果之研究。傳播管理學刊，7(3)，1-21。
4. (2009)。電視新聞商業置入廠商身分揭露、產品類型以及置入策略對新聞可信度的影響。廣告學研究，32，27-53。