傳播成為一門「意義科學」的想像與準備：跨符號的觀點

Imaging and Preparing Communication as a Discipline of the Science of Meaning: A Viewpoint of Cross Symbol Study

10.6195/cjcr.2010.17.11

趙雅麗(Ya-Ly Chao)

意義系統 ； 意義科學 ； 傳播理論 ； meaning system ； science of meaning ； communication theory

中華傳播學刊

17期（2010 / 06 / 01）

307 - 350

繁體中文

本文主要在探討傳播成為一門「意義科學」的可能藍圖，以強化傳播專業的可辨識性與可操作性，同時以此作為打造傳播核心知識觀的基礎。 本文認為意義科學的研究策略在於，以意義系統作為傳播各個理論相互對話與整合的架構，並透過「靜態結構面向」與「動態行動特質」兩個軸線，作為具體的分析類目。 最後，本文指出，就強化傳播實踐能量與建立傳播專業「可辨識性」的學門發展方向而言，如何將傳播的知識圖像，從「傳遞意義」的想像，擴大、轉向為「設計意義」的行動，是未來相關學術工作可以嘗試的方向。

This study explores making communication a discipline defined by the science of meaning. The change would strengthen the identification and feasibility of the communication field and provide a baseline for developing core communication knowledge. This study proposes an analytical framework of the science of meaning to facilitate internal dialogue and integration between different areas within the communication field. Our results indicate that the communication sphere becomes more identifiable and its knowledge more practical by redefining communication as a discipline of the science of meaning. Future communications studies should expand and change the direction of communication from the transmission of meaning to the design of meaning.

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