全球化浪潮下跨國民意比較研究的發展與課題：一個概括的介紹

The Developments and Issues in Comparative Public Opinion Research: A Preliminary Introduction

10.6195/cjcr.2010.18.06

劉念夏(Nien-Hsia Liu)

民意研究 ； 全球化 ； 跨國比較研究 ； public opinion research ； globalization ； comparative cross-national research

中華傳播學刊

18期（2010 / 12 / 01）

109 - 149

繁體中文

全球化的相關研究已經成為一個時代趨勢，並在學術界成為顯學，各個學科莫不關心全球變化的發展態勢，舉凡經濟發展、政治變遷、社會變化、文化價值等都成為跨越國界相互影響的態勢。在全球化研究的一片聲浪中，民意研究的全球化應是另一個值得吾人關心的主題，民意可以說是公民對於文化價值的再現表意系統之一，如果全球化包括了全球文化價值的時空壓縮化，那麼在全球化浪潮下，與民意研究有關的全球化發展趨勢與相關研究課題，也應該獲得一定程度的重視。在此背景下，本文的目的有三：(1)介紹民意研究的全球化發展趨勢，並以當今世界上主要的跨國比較民意研究計畫做為敘述的主體；(2)介紹台灣學術社群與跨國民意研究計畫的接軌大要，並進一步說明此一接軌對於民意理論研究的主要貢獻；(3)從方法論的角度評析跨國比較民意研究的主要研究課題，並說明其相關的推論限制。

With the wave of globalization in academic disciplines, public opinion research has become globalized. This article describes the latest developments in globalized public opinion research according to comparative cross-national survey programs and sketches how Taiwan's academic community co-operates with varying opinion survey projects. This paper briefly discusses the theoretical strengths for cross-national opinion surveys and critically analyzes key issues of equivalence in comparative research for future exploration.

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