| 题名 |
The American Fashion Market |
| 并列篇名 |
美國服裝流行市場分析 |
| DOI |
10.30001/JIES.200212.0007 |
| 作者 |
吳可文(Carin Wu) |
| 关键词 |
fashion ； market ； company types ； apparel categories ； look classifications ； price points ； market segmentations ； selling seasons ； size ranges ； fit standards ； types of retail stores ； design ； sales and production ； desi |
| 期刊名称 |
美容科技學刊 |
| 卷期/出版年月 |
1卷1期（2002 / 12 / 01） |
| 页次 |
101 - 140 |
| 内容语文 |
英文 |
| 英文摘要 |
This article discusses the American fashion market. It begins with an induction of the meaning of fashion and its classification: explaining the American fashion market by giving definitions and examples of its company types, apparel categories, look classifications, price points, market segmentations, selling seasons, size ranges, fit standards, competitions, and types of retail stores. To further explain the fashion industry, the article goes on to give definitions of design, sales and production of apparel fashion products. It explains the design process, main design criteria, line/collection, design room personnel and design costing. To explain what sales is, a general definition with line releases and a sales effort introduction including company owned showroom, sales representatives, regional markets, market weeks, trade shows and corporate selling are discussed. For the production phrase, the general definition as well as in-depth explaining of pre-production, production and the way of how to choose a good contractor are introduced. |
| 主题分类 |
醫藥衛生 >
醫藥總論 醫藥衛生 > 基礎醫學 醫藥衛生 > 中醫藥學 醫藥衛生 > 外科 醫藥衛生 > 藥理醫學 社會科學 > 經濟學 社會科學 > 管理學 |
| 参考文献 |
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