The Investigation of the Relationship between Transformational Leadership Style and Job Satisfaction in the Service Industry in South Taiwan

探討南台灣服務業轉型領導風格和工作滿意度的關係

10.30001/JIES.200703.0006

陳南娟(Nan-Chuan Chen)

服務業 ； 轉型領導 ； 工作滿意度 ； service industry ； transformational leadership ； job satisfaction

美容科技學刊

4卷1期（2007 / 03 / 01）

51 - 58

英文

十幾年前，化妝品店的收入逐漸減少，因此，許多商店嘗試轉變經營型態。在臺灣，消費者對休閒SPA中心的興趣很高，遠遠超過對傳統美容沙龍。換句話說，休閒SPA中心似乎是傳統美容沙龍的成坊轉型模式(Tui, 2001)。在這個目標下，中階管理人的挑戰是做好凖備，籍此來面對出現的難題和機會。中階管理人必須是組織轉型的驅動者，同時確定成功的影響力(Wu, 2003)。許多論文強調服務業的中階管理人必須對組織有熱忱，被個人價值驅使，而且擁有獨特的洞察力(Berry, 1995; Abrashoff, 2001)。本研究探討南臺灣服務業轉型領導風格和工作滿意度之間的關係。假設一發現服務業的中階管理人偏向轉型領導風格。假設二顯示服務業轉型領導風格和整體工作滿意度為顯著正相關。未來有關人力資源管理的研究，包括如何招募、甄選、培育以及訓練具備轉型領導特質的服務業中階管理人，也有其必要性。

Over a decade ago, revenues from cosmetics shops plummeted; as a result, many shops tried to transform their business styles. Customer's interests in resorts and SPA shops developed more quickly than traditional beauty salons its Taiwan. In other words, resorts & SPA shops seemed to be successfully transforming themselves from traditional beauty salons (Tui, 2001). The challenge of the middle manager in this setting was to prepare himself or herself so that he or she could face the obstacles and opportunities presented. He or she had to be the driver of organizational transformation. making sure that the effort was successful (Wu, 2003). Some articles addressed that the leader of service industry had to be passionate for the organization, and driven by his or her value with the particular insight (Berry, 1995; Abrashoff, 2001). This research investigated the relationships between transformational leadership styles and job satisfaction of service industry in South Taiwan. Hypothesis one was that middle level managers in the Taiwanese service industry tended to be more transformational in their leadership approaches. Hypothesis two showed that the relationship between transformational leaders' scores and overall job satisfaction scores was significant. Further study on Human Resource Management (HRM) is needed here, along with consideration of how to recruit, select, educate, and train mid-level manage with his or her traits on transformational leadership in the service industry.

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