英文摘要
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We used the concept of stigma management to show how female blind masseuses de-stigmatize massage. The research data was collected via in-depth interviews and participant observations in order to understand participants' management of occupational stigma. Eight masseuses and two masseurs were interviewed. Research finding were divided into two parts. First, the professional identity of masseuses has been discussed and defined. Second, they considered emotional labor as another self-affirmation way, because they could manage customer's emotion and control their negative self-emotion. Through the process of de-stigmatization, we can understand that masseuses are not absolutely constrained by social structure and environment. They play an active role by negotiating the stigma positively in their daily practice.
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