網路討論區學習分享行為的關係研究－以巴哈姆特為例

Correlative Research on Learning Sharing Behaviors from the Bahamut Online Communications

10.7041/SCJLA.201101.0101

陳麗貞(Lee-Chen Chen)；黃翊媗(Yi-Shuan Huang)；黃寶祚(Bao-Tzuoh Huang)

巴哈姆特平台 ； 資訊分享 ； 利他行為 ； bahamut platform ； information sharing ； altruism behavior

實踐博雅學報

15期（2011 / 01 / 01）

101 - 139

繁體中文

進步國家的指標之一，為提供交易或交流之用的平台，會隨著時間，讓平台的本身，保持智慧持續增長的特質。以往，不論對於實體交易平台或者虛擬交流平台，其持續的加值動作，大多屬於利己的行為。當前，一些能夠專業鋪文、可隨機上網加編的線上平台出現，宛如提供了類似公共性質的平台，讓許多人可隨興利用閒餘的時間，在此線上討論區分享他們的所知。凡此自己擁有、專屬的知識，一旦編寫在此網路討論區之後，所有人都能獲取該知識，然而提供此知識的鋪文者，並沒有獲得一絲金錢面的效益回饋。本研究以巴哈姆特線上討論區的使用者為樣本，發放網路問卷做整合分析。本文的實證結果顯示，在巴哈姆特提供資訊以共享的人，確實存在頗為特殊的行為模式；易言之，其直接或者中介的因素，為金錢與聲望等利己態度，然而，仍須一些利他屬性來做間接誘發。

Bahamut provides a lot of knowledge for the searching users as the other online information platforms do. The contents of the online bahamut were constructed any time and edited not by the consulting authorities, but by the users themselves, which spent own time and energy to devote themselves to editing the bahamut. Conversely, bahamut gives no monetary reward to these contributors. This study will attempt to look into the explanatory factors that affect the altruism attitudes of the actively editing relative to the passive searchers. A web-based questionnaire will be designed. This study suggests that rewards and reputation are the direct and mediating determinants of the individual's attitude toward information sharing. As unexpected, the characteristics of altruism are initially the indirect determinants.

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