綠色經濟下政府、企業與消費者之賽局理論分析

The Game Theoretical Analysis of Government, Eenterprises, and Consumers under the Green Economy

李陳國(Chen-Kuo Lee)；黃貞瑜(Chen-Yu Huang)；王藍翎(Lan-Ling Wang)

綠色經濟 ； 企業營運模式 ； 賽局理論 ； Green Economy ； Eenterprise's Operating Model ； Game Theory

嶺東學報

33期（2013 / 06 / 01）

49 - 71

繁體中文

本文分析了企業發展綠色經濟的動力機制，構建了政府、消費者和企業多主體賽局模型。通過分析可以得到以下結論：外部主體的行為選擇（政府和消費者的策略）決定企業生產行為的選擇；由於消費者對綠色產品和偽綠色產品存在著逆向選擇，因此政府必須對消費者市場進行干預，政府還可以採取補貼和有效的激勵、監督等手段推動企業發展綠色經濟。國外已經形成了企業綠色經濟成功模式，如杜邦模式和卡倫堡模式，對推動綠色型企業的發展具有一定借鏡及指導意義。綠色型企業的共同點在於：清潔生產是核心，循環技術是關鍵，資源循環利用是目標，產業鏈是樞紐。

The dissertation analyzes the power mechanism of the development of green economy for enterprise and constructs a multi-objects game model among a government, consumers and businesses. By analyzing the model, the conclusions are as follows: the external behavior of the main choices (the strategy of government and consumer ) determines the choice of production behavior; because there is a pseudo- adverse selection when consumers are facing with green products and fake green products, government has to intervene on the consumer market. The government can also enterprises to develop green economy by taking some effective means such as subsidies and incentives, monitoring and other means. Foreign companies have formed a successful model of green economy, such as DuPont mode and Kalundog mode, there is a certain reference and guide for green economy of enterprises: The common points of green economy modes of enterprises are as follow: cleaning production is core, recycling technology is the key point, recycling of resources is a goal, industry chain is a link.

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