吃到飽自助餐廳綠色管理模式創新研究

Innovation on the Model of the Green Management of the All-You-Can-Eat Buffet

范振德(Woody J. D. Fann)；陳麗萍(L. P. Chen)；林富彥(Fu-Yen Lin)

吃到飽自助餐廰 ； 綠色消費 ； 綠色管理 ； 萃智法 ； All you can eat restaurant ； Green consumption ； Green management ； TRIZ

嶺東學報

33期（2013 / 06 / 01）

97 - 118

繁體中文

臺灣時興的吃到飽自助餐廰，其消費形態經常吸引消費者前往用餐；由於消費者及經營管理者對綠色消費認知未明，導致食物浪費之情形時有所聞，綠色消費與綠色管理概念亟待深究。本研究主要藉由參與式觀察法及半結構式深度訪談法加以分析吃到飽自助餐廰之綠色消費現況，再以萃智法理論之終極理想解工具探討綠色消費之創新管理，最後建構綠色消費管理模式；所得結果將可提供政府施政及吃到飽自助餐廰未來經營管理之參考。

The all-you-can-eat buffet mode is prevalent among different restaurants in Taiwan. Owing to the consumers and managers confused by the cognitions of green consumption, it was frequently to find the phenomenon of prodigal food. The research aimed to focus on the following topics. The current situations of the green consumption and the future green management of the all-you-can-eat buffet were studied by the means of participant observed and semi-structured in-depth interviewed. This research not only innovate the green management by ideal of final result (IFR) tool but construct the model of green consumption management which base on TRIZ methodology. Recommendations were given which were helpfully to those of government and the all-you-can- eat buffet.

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