题名

Research on the Consumption Experience of the Cultural Industry: A Case of the Taiping Tou Bian Keng Indigo Dyeing

作者

Kai-Ping Liu；Chien-Yun Chang；Jinfen Wang；Yang, Yung-Lieh

关键词

leisure agriculture ； indigo dyeing ； experiential marketing ； consumption value ； post-tour behavioral intention

期刊名称

嶺東學報

卷期/出版年月

45期（2019 / 12 / 01）

页次

103 - 132

内容语文

英文
中文摘要

In recent years, leisure agriculture with culture innovation has played a more important role. This paper investigates the tourist cognition of experiential marketing, consumption value and post-tour behavioral intention in Taiping Tou Bian Keng Indigo Dyeing Workshop to understand impacts of experiential marketing and consumption value on the behavioral intention. The empirical result shows that there is no significant relationship between experiential marketing and behavioral intention. However, the combined effect between the experiential marketing and consumption value has a positive influence on the behavioral intention. Therefore, it is suggested that the company enhance customers' recognition of consumer value by improving the experience of visitors, and further increase the willingness of tourists to repurchase, pay and recommend.
主题分类 人文學 > 人文學綜合
人文學 > 歷史學
基礎與應用科學 > 資訊科學
社會科學 > 社會科學綜合
参考文献
  1. Cheh, S. Y.,Chao, L.T.(2002).Perspectives of Experience Economy on Recreation Management of Leisure Farms.Chinese Journal of Agribusiness Management,8,197-222.
    連結：
  2. Chen, Y. J.,Hsiung, W.C.,Lei, W.G.(2009).Study of consuming experience in sports theme restaurants.Journal of Leisure and Tourism Industry Research,4(1),68-90.
    連結：
  3. Dai, Y.D.,Huang, W. S.,Lee, H. C.,Chen, K.Y.(2012).A study on relationships between satisfaction of setting attributes and place attachment in recreational scuba diving.Journal of Outdoor Recreation Study,25(1),25-55.
    連結：
  4. Juang, W.Y.,Lee, M.T.(2015).Study on green consumption value, satisfaction and loyalty: A case study of sightseeing boat at Kaohsiung love river.Journal of Sport and Recreation Management,12(2),46-66.
    連結：
  5. Alagöza, S. B.,Ekici, N.(2014).Experiential marketing and vacation experience: The sample of Turkish airlines procedia..Social and Behavioral Sciences,150,500-510.
  6. Babin, B. J.,Darden, W.R.(1994).Griffin, M. Work and/or fun: Measuring hedonic and utilitarian shopping value.Journal of Consumer Research,20,644-656.
  7. Babin, B. J.,Gonzalez, C.(2007).Watts, C. Does Santa have a great job? Gift shopping value and satisfaction..Psychology & Marketing,24,895-917.
  8. Baker, D. A.,Crompton, J. L.(2000).Satisfaction and behavioral intentions.Annals of Tourism Research,27(3),785-804.
  9. Bosangit, C.,Hibbert, S.,McCabe, S.(2015).If I was going to die I should at least be having fun: Travel blogs, meaning and tourist experience.Annals of Tourism Research,55(C),1-14.
  10. Chen, H. T.,Lin, T. W.(2012).HowHow a 3D tour itinerary promotion affects consumers’ intention to purchase a tour product?.Information Technology Journal,11(10),1357-1368.
  11. Cronin, J. J.,Aylor, S. A.(1992).Measuring service quality: A Reexamination and extension.Journal of Marketing,56,55-68.
  12. Duman, T.,Mattila, A.S.(2005).The role of affective factors on perceived cruise vacation value.Tourism Managemen,26(3),311-323.
  13. Eichentopf, T.,Kleinaltenkamp, M.,Van Stiphout, J.(2011).Modelling customer process activities in interactive value creation.Journal of Service Management,22(5),650-663.
  14. Finch, J. E.(2005).The impact of personal consumption values and beliefs on organic food purchase behavior.Journal of Food Products Marketing,11(4),63-76.
  15. Gabbott, M.,Hogg, G.(1994).Consumer behaviour and services: A review.Journal of Marketing Management,10(4),311-324.
  16. Gnepa, T. J.,Petrosky, A.(2001).Cross-national comparison of consumption values: A center-periphery perspective.Journal of International Consumer Marketing,14(2/3),74-99.
  17. Griffin, M.,Babin, B.,Modianos, D.(2000).Shopping values of Russian consumers: the impact of habituation in a developing economy.Journal of Retailing,76(1),33-52.
  18. Gutman, J.(1982).A means–end chain model based on consumer categorization processes.Journal of Marketing,46(2),60-72.
  19. Hirschman, E. C.,Holbrook, M. B.(1982).Hedonic consumption: emerging concepts, methods and propositions.Journal of Marketing,47(2),45-55.
  20. Holbrook, M. B.(1994).The nature of customer value: An axiology of services in the consumption experience.Service Quality: New Directions in Theory and Practice,21,21-71.
  21. Holbrook, M. B.,Hirschman, E. C.(1982).The experiential aspect of consumption: consumer fantasies, feelings, and fun.Journal of Consumer Research,9,132-140.
  22. Hur, W. M., Yoo, J. J., & Hur, J. (2010). Going green with elderly consumers: Exploring the relations between green consumption value, satisfaction and loyalty of hybrid car purchases in the United States. Climate and Green Growth, 16-E. https://gin.confex.com/gin/2010/webprogram/Session1088.html.
  23. Kelly, A.V.(1982).The curriculum: theory and practice.London:Harper and Row.
  24. Kelly, J.R.(1987).Freedom to be: A new sociology of leisure.New York:Macmillan.
  25. Klaus, W.,Bernd, S.(2002).Measuring consumers’ willingness to pay at the point of purchase.Journal of Marketing Research,39(2),228-241.
  26. Lie, Y.,Lin, P. C.,Sun, Y.Y.(2015).Investigating tourist choice behavior in cruise tourism: An application of the theory of consumption value.Maritime Quarterly,24(1),61-89.
  27. Lin, P.Y.,Qiu, J.Z.,Hsu, C.H,Li, C.(2012).Effects of perceived values and satisfaction of health care products consumers towards their behavioral intentions.Sport and Amos Statistical Applied Journal,1(2),1-11.
  28. Lloyd, A.E,Luk, S.T.K.(2011).Interaction behaviors leading to comfort in the service encounter.Journal of Services Marketing,25,176-189.
  29. Okazaki, S.(2008).Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents.Psychology & Marketing,25(8),714-731.
  30. Oliver, R. L.(1999).Whence consumer loyalty?.Journal of Marketing,63(4),33-44.
  31. Parasuraman, A.,Berry, L. L.,Zeithaml, V. A.(1991).Understanding customer expectations of service.Sloan Management Review,32(3),39-48.
  32. Pine, B. J., II,Gilmore, J. H.(1998).Welcome to the experience economy.Harvard Business Review,76(4),97-105.
  33. Schmitt, B.(1999).Experiential marketing.Journal of Marketing Management,15,53-67.
  34. Schmitt, B. H.(1999).Experiential marketing: A new framework for design and communications.Design Management Journal,10(2),10-16.
  35. Sheth, J. N.,Newman, B. I.,Gross, B. L.(1991).Why we buy what we buy: A theory of consumption values.Journal of Business Research,22,159-70.
  36. Solomon, M.R.(2007).Consumer behavior: buying, having and being.Taipei:Huatai culture.
  37. Sweeney, J. C.,Soutar, G. N.(2001).Consumer perceived value: The development of a multiple item Scale.Journal of Retailing,77,203-220.
  38. Tapachai, N. ,Waryszak, R.(2000).An examination of the role of beneficial image in tourist destination selection.Journal of Travel Research,39(1),37-44.
  39. Tse, D.,Wong, J.,Tan, C. T.(1988).Towards some standardized cross-cultural consumption values.Advances in Consumer Research,15(1),387-395.
  40. Vo Thanh, T.,Kirova, V.(2018).Wine tourism experience: A netnography study.Journal of Business Research,83(C),30-37.
  41. Weng, H. M.(2013).Taipei, Taiwan, ROC,Ming Chuan University.
  42. Williams, P.,Soutar, G. N.(2009).Value, satisfaction and behavioral intentions in an adventure tourism context.Annals of Tourism Research,36(3),413-438.
  43. Wu, P.S.(2012).Taipei, Taiwan, ROC,Shih Hsin University.
  44. Yuan, Y.H.(2003).Taiwan, ROC,National Taipei University of Technology.
print cancel