設計活動的重要性與成效評估：以嶺東科技大學2018設計時尚月為例

A Study of the Importance and Effectiveness of Design Activities based upon 2018 Design and Fashion Month of Ling-Tung University

宋思明(Szu-Ming Sung)；符逸群(Yi-Chun Fu)；黃松智(Sung-Chih Huang)

設計活動 ； 活動企畫 ； Design activity ； Activity planning

嶺東學報

45期（2019 / 12 / 01）

173 - 195

繁體中文

國內各設計科系學校以不同形式舉辦設計活動，目的在讓學生學習舉辦活動能力，凝聚設計能量，充實專業內涵與提升形象，推廣設計教育成果。本研究以嶺東科技大學2018年設計時尚月企畫為核心，透過觀察、訪談及問卷調查了解實際成效。針對設計活動項目進行相關調查，藉此探討辦理設計活動的成效，其目的在於提升學生學習意願，增進設計能力，強化邏輯與溝通能力。並以適當鼓勵與陪伴，讓學生團隊運作得當，共同努力，激發責任感與成就感，提升學習成效。

Many design colleges in Taiwan hold design activities in different forms. The purpose is to enable students to learn the ability to organize activities, to condense design energy and to enrich professional connotation. A study was placed which based on the 2018 Design and Fashion Month of Ling-tung University to understand the design activities assist design students' abilities through observation, interviews and questionnaires. Finally, this study is to enhance students' willingness to learn, enhance design capabilities, and strengthen their logic and communication skills. With appropriate encouragement and companionship, let the student team work properly and work together to stimulate sense of responsibility and enhance learning outcomes.

1. Martilla, J. A.,James, J. C.(1977).Importance performance analysis.Journal of Marketing,41(1),77-79.
2. 吳松齡(2006).休閒活動設計規劃.台北:楊智文化.
3. 林劭珍(2003)。運用 ARCS 動機設計模式之生活科技教學。生活科技教育月刊，36(4)
4. 林思伶(1997)。激發學生學習動機的教學策略—約翰‧凱勒(John.M.Keller) 阿課思(ARCS)模式的應用。視聽教育雙月刊，45-53。
5. 郭泰(2018).怎樣寫好企劃案：8 個簡單步驟、14 個好用的企劃案格式、20個激發創意的方法推薦.台北:時報出版.